Amrita has been among the few Indian Universities to have adopted the UNESCO Model Curricula for Journalism Education since 2008. The syllabus is updated annually by industry experts and academicians keeping in mind the demands of the industry.
The B. A. Mass Communication program incorporates six semesters over three years. Students study five subjects every semester, on different aspects of news practice, news studies and arts. Overall news practice accounts for 40% of the program curriculum, new studies, about 20%, and modules in arts, the remaining 40%.
A student desirous of obtaining a B. A. Mass Communication degree from Amrita will have to complete all six semesters of study. He or she must earn a minimum of 15 credits every semester for a total of 90 credits to qualify for the award of the degree. Please see below for detailed course information. All subjects are mandatory. Electives may be added, subject to approval by the academic body. Respective course credits are listed in the third column.
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Prepare for a career in B. A. (Mass Communication)
Amrita has been among the few Indian Universities to have adopted the UNESCO Model Curricula for Journalism Education since 2008. The syllabus is updated annually by industry experts and academicians keeping in mind the demands of the industry.
The B. A. Mass Communication program incorporates six semesters over three years. Students study five subjects every semester, on different aspects of news practice, news studies and arts. Overall news practice accounts for 40% of the program curriculum, new studies, about 20%, and modules in arts, the remaining 40%.
A student desirous of obtaining a B. A. Mass Communication degree from Amrita will have to complete all six semesters of study. He or she must earn a minimum of 15 credits every semester for a total of 90 credits to qualify for the award of the degree. Please see below for detailed course information. All subjects are mandatory. Electives may be added, subject to approval by the academic body. Respective course credits are listed in the third column.
| S.No. | Course Code | Structural Framework | Course Title | L-T-P | Credits |
| 1. | 21ENG102 | English/Print stream | English I | 1 0 2 | 2 |
| 2. | – | Language | Language – Paper I | 1 0 2 | 2 |
| 3. | 21CMJ101 | Core Module | Critical Orientation to Communication – Concepts | 2 02 | 3 |
| 4. | 21ENV200 | Humanities | Environmental Science and Sustainability | 3 0 0 | 3 |
| 5. | 21CMJ181 | Core Module | *Seminar | 0 0 2 | 1 |
| 6. | 21CMJ102 | Core Module | Current Affairs Analysis I | 1 0 0 | 1 |
| 7. | 21SSK103 | Self Awareness and Personal Growth | 1 0 0 | 1 | |
| 8. | 21CMJ103 | New Media/Design Stream | Computer and Web Application | 0 1 4 | 3 |
| 9. | 21CUL101 | Cultural Education I | 2 0 0 | 2 | |
| Total | 18 | ||||
| S.No. | Course Code | Structural Framework | Course Title | L-T-P | Credits |
| 1. | 21ENG113 | English/Print stream | English II– Writing for media | 1 0 2 | 2 |
| 2. | Language | Language paper II | 1 0 2 | 2 | |
| 3. | 21CMJ111 | Humanities | Economics | 3 0 0 | 3 |
| 4. | 21CMJ112 | Core Module | Indian Constitution and Media Laws | 3 0 0 | 3 |
| 5. | 21CMJ113 | Broadcast stream | Digital Photography and Videography | 2 0 2 | 3 |
| 6. | 21CMJ114 | Core Module | Current Affairs Analysis: II | 1 0 0 | 1 |
| 7. | 21CMJ115 | IMC Stream | Advertising and Communication | 2 0 2 | 3 |
| 8. | 21CMJ182 | Design Stream | Design and Development: Lab I | 0 1 4 | 3 |
| 9. | 21CUL111 | Cultural Education II | 2 0 0 | 2 | |
| 10. | 21CMJ183 | *Seminar | 0 0 2 | 1 | |
| Total | 23 | ||||
| S.No. | Course Code | Structural Framework | Course Title | L-T-P | Credits |
| 1. | 21CMJ201 | Core Module | Media Ethics | 2 1 2 | 4 |
| 2. | 21CMJ202 | Core Module | Political Communication | 2 0 2 | 3 |
| 3. | 21CMJ203 | Print Stream | Reporting and Editing | 1 1 4 | 4 |
| 4. | 21CMJ204 | Broadcast Stream | Film Studies | 1 0 4 | 3 |
| 5. | 21CMJ281 | Core Module | Data Analysis Techniques for Qualitative Research | 0 1 2 | 2 |
| 6. | 21CMJ282 | Core Module | Data Analysis Techniques for Quantitative Research | 0 1 2 | 2 |
| 7. | 21CMJ205 | Core Module | Current Affairs Analysis III | 1 0 0 | 1 |
| 8. | 21CMJ206 | Core Module | Applied Media and Communication Research | 3 0 2 | 4 |
| 9. | 21CMJ283 | Design Stream | Design and Development Lab II | 0 1 4 | 3 |
| 10. | 21CMJ284 | *Seminar | 0 0 2 | 1 | |
| 11. | 21AVP201 | Amrita Values Programme I | 1 0 0 | 1 | |
| Total | 28 | ||||
| S.No. | Course Code | Structural Framework | Courses Title | L-T-P | Credits |
| 1. | 21CMJ211 | Print Stream | Multi-Media Reporting and Editing (Print) | 2 1 6 | 6 |
| 2. | 21CMJ213 | IMC Stream | Public Relations and Event Management | 2 1 2 | 4 |
| 3. | 21CMJ214 | Core Module | Current Affairs Analysis IV | 1 0 0 | 1 |
| 4. | 21CMJ215 | IMC Stream | Corporate Social Responsibility | 2 0 2 | 3 |
| 5. | 21CMJ285 | New Media | Web Application Architectures Lab | 0 1 4 | 3 |
| 6. | 21CMJ286 | Core Module | *Seminar | 0 0 2 | 1 |
| 7. | 21CMJ215 | Design Stream | Visual Design in Media | 1 0 4 | 3 |
| 8. | 21AVP211 | Amrita Values Programme II | 1 0 0 | 1 | |
| 9. | #Open Elective 1 | 1 1 2 | 3 | ||
| Total | 25 | ||||
| S.No. | Course Code | Structural Framework | Course Title | L-T-P | Credits |
| 1. | 21CMJ390 | Core Module | Research Project and Viva Voce | 4 | |
| 2. | 21CMJ301 | New Media Stream | Digital Content Marketing | 3 0 2 | 4 |
| 3. | 21CMJ302 | Print Stream | Newspaper and Magazine Production | 2 0 4 | 4 |
| 4. | 21CMJ303 | Print Stream | In Depth Journalism and Editing | 1 1 4 | 4 |
| 5. | 21CMJ304 | Broadcast Stream | Programme Production: Radio and Television | 1 1 4 | 4 |
| 6. | 21CMJ305 | Core Module | Current Affairs Analysis V | 1 0 0 | 1 |
| 7. | ##Open Elective 2 | 1 1 2 | 3 | ||
| 8. | 21CMJ391 | Core Module | Media Project | 4 | |
| Total | 28 | ||||
21CMJ399 –INTERNSHIP – 10 credits with regular monitoring (once a month with the Industry rep) and report presentation and Viva Voce. Certificate from organization interned in is mandatory. Industry represenatives to review the internship reports prior to student submission and send in an approval letter to internship co-coordinator. Grades will be awarded on submission of Internship report and Viva Voce.
| Language Paper I | ||||||
| Course Code | Course Title | L T P | Credit | ES | ||
| 21HIN103 | Hindi I | 1 0 2 | 2 | B | ||
| 21MAL103 | Malayalam I | 1 0 2 | 2 | B | ||
| 21TAM103 | Tamil I | 1 0 2 | 2 | B | ||
| Language Paper II | ||||||
| Course Code | Course Title | L T P | Credit | ES | ||
| 21HIN113 | Hindi II | 1 0 2 | 2 | B | ||
| 21MAL113 | Malayalam II | 1 0 2 | 2 | B | ||
| 21TAM113 | Tamil II | 1 0 2 | 2 | B | ||
| #Open Elective 1 offered BY sister Departments( IV Semester) | |||||
| Course Code | Course Title | L T P | Credit | ||
| 21OEL243 | Emotional Intelligence | 1 1 2 | 3 | ||
| Open Elective A offered TO sister Departments (V Semester) | |||||
| Course Code | Course Title | L T P | Credit | ||
| 21OEL286 | Documenting Social Issues | 1 1 2 | 3 | ||
| 21OEL299 | Reporting Rural Affairs | 1 1 2 | 3 | ||
Candidate must have pass the higher secondary school certificate or 10+2 from a recognized board with minimum of 50% marks.
Due to COVID-19, CAPTEST will now be conducted as skype interview
To promote communication education that leads to modern, ethical and creative media practices, with a positive bearing on the individual, industry and society.
Over the last decade, a large number of colleges and universities have begun to offer communication education at the bachelor’s level, particularly, in the field of journalism. This is more as a response to the growth in the media industry rather than as a measure to promote responsible media practices.
Still, such mushrooming presents, both a challenge and an opportunity to institutions that understand the power and responsibility of media in society. One of the overall objectives of this program in Amrita is to promote well – being in society through meaningful media practices.
Specifically, the objectives of this program are as follows :
The students graduating from the Mass communication program will be able to:
PEO1 [Critical Thinking] – Develop a critical and epistemological thinking in national and international politics, economy, ethics, culture, religion, and social institutions.
PEO2 [Effective Communication] – Clearly and coherentlyuse spoken and written words, and visuals for narrative, descriptive and analytical methods in informational, persuasive and creative purposes.
PEO3 [Social Interaction] – Comprehend and apply social interactions in socio-political economy, cultural, and developmental diaspora from the grassroots level to the new media to embrace difference.
PEO4[Effective Citizenship] – serve media industry interests as a means toward the greater goal of serving the public, and to also directly promote news literacy
PEO5 [Ethics] – Understand and apply ethical communication, principles and practices in academic, journalistic, personal, vocational and civic situations.
PEO6 [Environment and sustainability] – Understand the responsibility as a journalist and media student to improve the environment in which they operate and to engage in strategies and practices that promote sustainability.
PEO7 [Self-directed and lifelong learning] – Education for life not living.
The students of the Mass Communication program will be able to:
PSO1: Comprehend, synthesize and employ Communication theories, perspectives, principles, and concepts to create messages appropriate to the audience, purpose, and context
PSO2: Demonstrate the ability to critically analyze messages and apply rhetorical principles in a variety of creative, cinematic, organizational, professional and journalistic venues.
PSO3: Demonstrate the ability to accomplish communicative goals (self-efficacy) and engage in Communication inquiry
Fees mentioned above are current. The University reserves the right to revise the same at any time without notice.
Tuition Fee includes fees for uniform and Rs.10000 caution deposit
Caution deposits are refundable at the completion of the program, provided no damages are incurred.
| Program Fees for the year 2019-2021 | ||||
| CAMPUS | TUITION FEES PER SEM |
TUITION FEES TOTAL |
HOSTEL & MESS PER YEAR |
|
| Coimbatore | 67,500 | * | 1,07000 | |
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