B. A. (Bachelor of Arts) Mass Communication

Academics

Amrita has been among the few Indian Universities to have adopted the UNESCO Model Curricula for Journalism Education since 2008.The syllabus is updated annually by industry experts and academicians keeping in mind the demands of the industry.

The B. A. Mass Communication program incorporates six semesters over three years. Students study five subjects every semester, on different aspects of news practice, news studies and arts. Overall news practice accounts for 40% of the program curriculum, new studies, about 20%, and modules in arts, the remaining 40%.

A student desirous of obtaining a B. A. Mass Communication degree from Amrita will have to complete all six semesters of study. He or she must earn a minimum of 15 credits every semester for a total of 90 credits to qualify for the award of the degree. Please see below for detailed course information. All subjects are mandatory. Electives may be added, subject to approval by the academic body. Respective course credits are listed in the third column.

Goal

To promote communication education that leads to modern, ethical and creative media practices, with a positive bearing on the individual, industry and society.

Objectives

Over the last decade, a large number of colleges and universities have begun to offer communication education at the bachelor's level, particularly, in the field of journalism. This is more as a response to the growth in the media industry rather than as a measure to promote responsible media practices.

Still, such mushrooming presents, both a challenge and an opportunity to institutions that understand the power and responsibility of media in society. One of the overall objectives of this program in Amrita is to promote well - being in society through meaningful media practices.

Specifically, the objectives of this program are as follows :

To provide a strong foundation in news media practices across different media.
To promote an understanding of news media and their role in society.
To promote depth in media education by laying a strong foundation in the study of arts.

Curriculum

Course Title	Course Title
SEMESTER I	SEMESTER II
English I	English II
Language – Paper I	Language paper II
Critical Orientation to Communication	Communication Theories
Writing	Indian Constitution and Media Laws
World History: Key Perspectives	Writing for Media
Current Affairs Analysis I	Current Affairs Analysis: II
Self-Awareness and Personal Growth	Environmental Science and Sustainability
Computer and Web Application	Web Design and Development: Lab I
Cultural Education I	Cultural Education II
SEMESTER III	SEMESTER IV
Journalism Ethics	Approaches to Media and Communication Research
Political Communication	Multi-media Reporting
Reporting and Editing	Broadcast Journalism: Radio and Television
Digital Photography and Videography	Corporate Branding and Event Management
Advertising and Communication	Multimedia Storytelling
Current Affairs Analysis III	Current Affairs Analysis IV
Economics	Open Elective A
Web Design and Development Lab II	Web Application Architectures Lab
Amrita Values Programme I	Amrita Values Programme II
SEMESTER V	SEMESTER IV
Media, Technology and Society	Film Studies
Sociology of Media Coverage	Newspaper and Magazine Production
In Depth Journalism and Editing	Digital Content Marketing
Programme Production: Radio and Television	Current Affairs Analysis VI
Visual Design in Media	Media Project
Corporate Social Responsibility	Research Project and Viva Voce
Current Affairs Analysis V
Open Elective B
Internship
Paper I	Paper II
Hindi I	Hindi II
Malayalam I	Malayalam II
Tamil I	Tamil II
Open Electives A	Open Electives B
Documenting Social Issues	Citizen Journalism
Reporting Rural Affairs	Development Journalism