B. A. (Bachelor of Arts) Mass Communication

Academics

Amrita has been among the few Indian Universities to have adopted the UNESCO Model Curricula for Journalism Education since 2008.The syllabus is updated annually by industry experts and academicians keeping in mind the demands of the industry.

The B. A. Mass Communication program incorporates six semesters over three years. Students study five subjects every semester, on different aspects of news practice, news studies and arts. Overall news practice accounts for 40% of the program curriculum, new studies, about 20%, and modules in arts, the remaining 40%.

A student desirous of obtaining a B. A. Mass Communication degree from Amrita will have to complete all six semesters of study. He or she must earn a minimum of 15 credits every semester for a total of 90 credits to qualify for the award of the degree. Please see below for detailed course information. All subjects are mandatory. Electives may be added, subject to approval by the academic body. Respective course credits are listed in the third column.

Goal

To promote communication education that leads to modern, ethical and creative media practices, with a positive bearing on the individual, industry and society.

Objectives

Over the last decade, a large number of colleges and universities have begun to offer communication education at the bachelor's level, particularly, in the field of journalism. This is more as a response to the growth in the media industry rather than as a measure to promote responsible media practices.

Still, such mushrooming presents, both a challenge and an opportunity to institutions that understand the power and responsibility of media in society. One of the overall objectives of this program in Amrita is to promote well - being in society through meaningful media practices.

Specifically, the objectives of this program are as follows :

To provide a strong foundation in news media practices across different media.
To promote an understanding of news media and their role in society.
To promote depth in media education by laying a strong foundation in the study of arts.

Curriculum

Semester 1
Course Code	Course Title	L T P	Cr	ES
15ENG101	Communicative English	2 0 2	3	A
	Language – Paper I	2 0 0	2	B
15CMJ101	Critical Orientation to Communication	4 0 0	4	C
15CMJ102	Writing	1 1 2	3	D
15CMJ103	World History: Key Perspectives	3 0 0	3	E
15CMJ110	Current Affairs Analysis I	1 0 0	1	G
15SSK101	Self-Awareness and Personal Growth	1 0 0	1	H
15CMJ181	Computer and Web Application	0 1 4	3	L1
15CUL101	Cultural Education I	2 0 0	2	F
	TOTAL		22

Semester 2
Course Code	Course Title	L T P	Cr	ES
15ENG131	Indian Thought through English	1 0 2	2	A
	Language Paper II	1 0 2	2	B
15CMJ111	Communication Theories	4 0 0	4	C
15CMJ112	Writing for Media	2 1 2	4	D
15CMJ113	Indian Constitution and Media Laws	3 0 0	3	E
15CMJ120	Current Affairs Analysis II	1 0 0	1	G
15ENV200	Environmental Studies	3 1 0	4	H
15CMJ185	Web Design and Development : Lab I	0 1 4	3	L1
15CUL111	Cultural Education II	2 0 0	2	F
	TOTAL		25

Semester 3
Course Code	Course Title	L T P	Cr	ES
15CMJ201	Advertising and Communication	3 1 0	4	A
15CMJ202	Digital Photography and Videography	1 0 4	3	B
15CMJ203	Reporting and Editing	1 1 4	4	C
15CMJ204	Journalism Ethics	4 0 0	4	D
15CMJ210	Current Affairs Analysis III	1 0 0	1	G
15ECO201	Economics	3 0 0	3	E
15CMJ281	Web Design and Development : Lab II	0 1 4	3	L1
15AVP201	Amrita Value Programme I	1 0 0	1	f
	TOTAL		23

Semester 4
Course Code	Course Title	L T P	Cr	ES
15CMJ211	Beat Reporting and Editing	1 1 6	4	A
15CMJ212	Broadcast Journalism: Radio and Television	2 0 4	4	B
15CMJ213	Corporate Branding and Event Management	2 1 0	3	C
15CMJ214	Multimedia Storytelling	2 1 0	3	D
15CMJ215	Media, Technology and Society	3 0 0	3	E
15CMJ216	Political Communication	3 0 0	3	H
15CMJ220	Current Affairs Analysis IV	1 0 0	1	G
	Open Elective I	3 0 0	3	J
15CMJ285	Web Application Architectures Lab	0 1 4	3	L1
15AVP211	Amrita Value Programme II	1 0 0	1	F
	TOTAL		28

Semester 5
Course Code	Course Title	L T P	Cr	ES
15CMJ301	Approaches to Media and Communication Research	4 0 0	4	A
15CMJ302	In-depth Journalism and Editing	1 1 6	4	B
15CMJ303	Sociology of Media Coverage	3 0 0	3	C
15CMJ304	Programme Production in Radio and Television	1 1 6	4	D
15CMJ305	Visual Design in Media	1 0 4	3	E
15CMJ306	Corporate Social Responsibility	3 0 0	3	F
15CMJ310	Current Affairs Analysis V	1 0 0	1	G
	Open Elective II / Live-in-Lab	3 0 0	3	J
15CMJ392	Internship		P/F	P1
	TOTAL		25

Semester 6
Course Code	Course Title	L T P	Cr	ES
15CMJ311	Digital Content Marketing	3 1 0	4	A
15CMJ312	Newspaper and Magazine Production	2 0 4	4	B
15CMJ313	Film Studies	2 0 2	3	C
15CMJ320	Current Affairs Analysis VI	1 0 0	1	G
15CMJ398	Media Project		4	P1
15CMJ399	Research Project		4	P
	TOTAL		20

Total : 143

Languages

Paper I
Course Code	Course Title	L T P	Cr	ES
15HIN101	Hindi I	2 0 0	2	B
15KAN101	Kannada I	2 0 0	2	B
15MAL101	Malayalam I	2 0 0	2	B
15SAN101	Sanskrit I	2 0 0	2	B
15TAM101	Tamil I	2 0 0	2	B

Paper II
Course Code	Course Title	L T P	Cr	ES
15HIN111	Hindi II	1 1 0	2	B
15KAN111	Kannada II	1 1 0	2	B
15MAL111	Malayalam II	1 1 0	2	B
15SAN111	Sanskrit II	1 1 0	2	B
15TAM111	Tamil II	1 1 0	2	B

Very Important

Management of AMRITA VISHWA VIDYAPEETHAM reserves the right to change any of the conditions enumerated herein for the purpose of complying with any of the regulations of the University Grants Commission or any other competent authorities.