Academics

Amrita has been among the few Indian Universities to have adopted the UNESCO Model Curricula for Journalism Education since 2008.The syllabus is updated annually by industry experts and academicians keeping in mind the demands of the industry.

The B. A. Mass Communication program incorporates six semesters over three years. Students study five subjects every semester, on different aspects of news practice, news studies and arts. Overall news practice accounts for 40% of the program curriculum, new studies, about 20%, and modules in arts, the remaining 40%.

A student desirous of obtaining a B. A. Mass Communication degree from Amrita will have to complete all six semesters of study. He or she must earn a minimum of 15 credits every semester for a total of 90 credits to qualify for the award of the degree. Please see below for detailed course information. All subjects are mandatory. Electives may be added, subject to approval by the academic body. Respective course credits are listed in the third column.

Goal

To promote communication education that leads to modern, ethical and creative media practices, with a positive bearing on the individual, industry and society.

Objectives

Over the last decade, a large number of colleges and universities have begun to offer communication education at the bachelor's level, particularly, in the field of journalism. This is more as a response to the growth in the media industry rather than as a measure to promote responsible media practices.

Still, such mushrooming presents, both a challenge and an opportunity to institutions that understand the power and responsibility of media in society. One of the overall objectives of this program in Amrita is to promote well - being in society through meaningful media practices.

Specifically, the objectives of this program are as follows :

  • To provide a strong foundation in news media practices across different media.
  • To promote an understanding of news media and their role in society.
  • To promote depth in media education by laying a strong foundation in the study of arts.
     

Curriculum

Semester 1
Course Code Course Title L T P Cr ES
15ENG101 Communicative English 2 0 2 3 A
  Language – Paper I 2 0 0 2 B
15CMJ101 Critical Orientation to Communication 4 0 0 4 C
15CMJ102 Writing 1 1 2 3 D
15CMJ103 World History: Key Perspectives 3 0 0 3 E
15CMJ110 Current Affairs Analysis I 1 0 0 1 G
15SSK101 Self-Awareness and Personal Growth 1 0 0 1 H
15CMJ181 Computer and Web Application  0 1 4 3 L1
15CUL101 Cultural Education I 2 0 0 2 F
  TOTAL   22  
Semester 2
Course Code Course Title L T P Cr ES
15ENG131 Indian Thought through English 1 0 2 2 A
  Language Paper II 1 0 2 2 B
15CMJ111 Communication Theories 4 0 0 4 C
15CMJ112 Writing for Media 2 1 2 4 D
15CMJ113 Indian Constitution and Media Laws 3 0 0 3 E
15CMJ120 Current Affairs Analysis II 1 0 0 1 G
15ENV200 Environmental Studies 3 1 0 4 H
15CMJ185 Web Design and Development : Lab I 0 1 4 3 L1
15CUL111 Cultural Education II 2 0 0 2 F
  TOTAL   25  
Semester 3
Course Code Course Title L T P Cr ES
15CMJ201 Advertising and Communication 3 1 0 4 A
15CMJ202 Digital Photography and Videography 1 0 4 3 B
15CMJ203 Reporting and Editing 1 1 4 4 C
15CMJ204 Journalism Ethics 4 0 0 4 D
15CMJ210 Current Affairs Analysis III 1 0 0 1 G
15ECO201 Economics 3 0 0 3 E
15CMJ281 Web Design and Development : Lab II 0 1 4 3 L1
15AVP201 Amrita Value Programme I 1 0 0 1 f
  TOTAL   23  
Semester 4
Course Code Course Title L T P Cr ES
15CMJ211 Beat Reporting and Editing 1 1 6 4 A
15CMJ212 Broadcast Journalism:
Radio and Television
2 0 4 4 B
15CMJ213 Corporate Branding and Event Management 2 1 0 3 C
15CMJ214 Multimedia Storytelling 2 1 0 3 D
15CMJ215 Media, Technology and Society 3 0 0 3 E
15CMJ216 Political Communication 3 0 0 3 H
15CMJ220 Current Affairs Analysis IV 1 0 0 1 G
  Open Elective I 3 0 0 3 J
15CMJ285 Web Application Architectures Lab 0 1 4 3 L1
15AVP211 Amrita Value Programme II 1 0 0 1 F
  TOTAL   28  
Semester 5
Course Code Course Title L T P Cr ES
15CMJ301 Approaches to Media and
Communication Research
4 0 0 4 A
15CMJ302 In-depth Journalism and Editing 1 1 6 4 B
15CMJ303 Sociology of Media Coverage 3 0 0 3 C
15CMJ304 Programme Production in Radio and Television 1 1 6 4 D
15CMJ305 Visual Design in Media 1 0 4 3 E
15CMJ306 Corporate Social Responsibility 3 0 0 3 F
15CMJ310 Current Affairs Analysis V 1 0 0 1 G
  Open Elective II / Live-in-Lab 3 0 0 3 J
15CMJ392 Internship   P/F P1
  TOTAL   25  
Semester 6
Course Code Course Title L T P Cr ES
15CMJ311 Digital Content Marketing 3 1 0 4 A
15CMJ312 Newspaper and Magazine Production 2 0 4 4 B
15CMJ313 Film Studies 2 0 2 3 C
15CMJ320 Current Affairs Analysis VI 1 0 0 1 G
15CMJ398 Media Project   4 P1
15CMJ399 Research Project   4 P
  TOTAL   20  

Total : 143

Languages

Paper I
Course Code Course Title L T P Cr ES
15HIN101 Hindi I 2 0 0 2 B
15KAN101 Kannada I 2 0 0 2 B
15MAL101 Malayalam I 2 0 0 2 B
15SAN101 Sanskrit I 2 0 0 2 B
15TAM101 Tamil I 2 0 0 2 B
Paper II
Course Code Course Title L T P Cr ES
15HIN111 Hindi II 1 1 0 2 B
15KAN111 Kannada II 1 1 0 2 B
15MAL111 Malayalam II 1 1 0 2 B
15SAN111 Sanskrit II 1 1 0 2 B
15TAM111 Tamil II 1 1 0 2 B

Very Important

Management of AMRITA VISHWA VIDYAPEETHAM reserves the right to change any of the conditions enumerated herein for the purpose of complying with any of the regulations of the University Grants Commission or any other competent authorities.

You can join this program at
Degree: 
Undergraduate (UG)
School: 
Dept. of Communication
Campuses: 
Coimbatore
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