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Academics
Amrita has been among the few Indian Universities to have adopted the UNESCO Model Curricula for Journalism Education since 2008. The syllabus is updated annually by industry experts and academicians keeping in mind the demands of the industry.
The B. A. Mass Communication program incorporates six semesters over three years. Students study five subjects every semester, on different aspects of news practice, news studies and arts. Overall news practice accounts for 40% of the program curriculum, new studies, about 20%, and modules in arts, the remaining 40%.
A student desirous of obtaining a B. A. Mass Communication degree from Amrita will have to complete all six semesters of study. He or she must earn a minimum of 15 credits every semester for a total of 90 credits to qualify for the award of the degree. Please see below for detailed course information. All subjects are mandatory. Electives may be added, subject to approval by the academic body. Respective course credits are listed in the third column.
Goal
To promote communication education that leads to modern, ethical and creative media practices, with a positive bearing on the individual, industry and society.
Objectives
Over the last decade, a large number of colleges and universities have begun to offer communication education at the bachelor's level, particularly, in the field of journalism. This is more as a response to the growth in the media industry rather than as a measure to promote responsible media practices.
Still, such mushrooming presents, both a challenge and an opportunity to institutions that understand the power and responsibility of media in society. One of the overall objectives of this program in Amrita is to promote well - being in society through meaningful media practices.
Specifically, the objectives of this program are as follows :
- To provide a strong foundation in news media practices across different media.
- To promote an understanding of news media and their role in society.
- To promote depth in media education by laying a strong foundation in the study of arts.
Curriculum
| Semester 1 | |||||
| Sl.No. | Course Code | Structural Framework | Course Title | L T P | Credits |
| 1. | 18ENG102 | English | English I | 1 0 2 | 2 |
| 2. | - | Language | Language – Paper I | 1 0 2 | 2 |
| 3. | 18CMJ101 | Core Module | Critical Orientation to Communication | 4 0 0 | 4 |
| 4. | 18CMJ102 | Print Stream | Writing | 1 1 2 | 3 |
| 5. | 18CMJ103 | Humanities | World History: Key Perspectives | 3 0 0 | 3 |
| 6. | 18CMJ110 | Core Module | Current Affairs Analysis I | 1 0 0 | 1 |
| 7. | 18SSK101 | Self Awareness and Personal Growth | 1 0 0 | 1 | |
| 8. | 18CMJ181 | New Media Stream | Computer and Web Application | 0 1 4 | 3 |
| 9. | 18CUL101 | Cultural Education I | 2 0 0 | 2 | |
| Total | 22 | ||||
| Semester 2 | |||||
| Sl.No. | Course Code | Structural Framework | Course Title | L T P | Credits |
| 1. | 18ENG111 | English | English II | 1 0 2 | 2 |
| 2. | - | Language | Language – Paper II | 1 0 2 | 2 |
| 3. | 18CMJ111 | Core Module | Communication Theories | 4 0 0 | 4 |
| 4. | 18CMJ112 | Core Module | Indian Constitution and Media Laws | 3 0 0 | 3 |
| 5. | 18CMJ113 | Print Stream | Writing for Media | 1 1 2 | 3 |
| 6. | 18CMJ120 | Core Module | Current Affairs Analysis: II | 1 0 0 | 1 |
| 7. | 18ENV300 | Humanities | Environmental Science and Sustainability | 3 0 0 | 3 |
| 8. | 18CMJ185 | New Media Stream | Web Design and Development: Lab I | 0 1 4 | 3 |
| 9. | 18CUL111 | Cultural Education II | 2 0 0 | 2 | |
| Total | 23 | ||||
| Semester 3 | |||||
| Sl.No. | Course Code | Structural Framework | Course Title | L T P | Credits |
| 1. | 18CMJ201 | Core Module | Journalism Ethics | 4 0 0 | 4 |
| 2. | 18CMJ202 | Core Module | Political Communication | 3 0 0 | 3 |
| 3. | 18CMJ203 | Print Stream | Reporting and Editing | 1 1 4 | 4 |
| 4. | 18CMJ204 | Broadcast Stream | Digital Photography and Videography | 1 0 4 | 3 |
| 5. | 18CMJ205 | IMC Stream | Advertising and Communication | 3 1 0 | 4 |
| 6. | 18CMJ210 | Core Module | Current Affairs Analysis III | 1 0 0 | 1 |
| 7. | 18ECO201 | Humanities | Economics | 3 0 0 | 3 |
| 8. | 18CMJ281 | New Media Stream | Web Design and Development Lab II | 0 1 4 | 3 |
| 9. | 18AVP201 | Amrita Values Programme I | 1 0 0 | 1 | |
| Total | 26 | ||||
| Semester 4 | |||||
| Sl.No. | Course Code | Structural Framework | Course Title | L T P | Credits |
| 1. | 18CMJ211 | Core Module | Approaches to Media and Communication Research | 4 0 0 | 4 |
| 2. | 18CMJ212 | Print Stream | Multi-media Reporting | 1 1 4 | 4 |
| 3. | 18CMJ213 | Broadcast Stream | Broadcast Journalism: Radio and Television | 2 0 2 | 3 |
| 4. | 18CMJ214 | IMC Stream | Corporate Branding and Event Management | 2 1 0 | 3 |
| 5. | 18CMJ215 | New Media Stream | Multimedia Storytelling | 2 1 0 | 3 |
| 6. | 18CMJ220 | Core Module | Current Affairs Analysis IV | 1 0 0 | 1 |
| 7. | Open Elective A | 1 1 2 | 3 | ||
| 8. | 18CMJ285 | New Media Stream | Web Application Architectures Lab | 0 1 4 | 3 |
| 9. | 18CMJ001 | Data Analysis Techniques for Qualitative Research | 0 0 2 | 1 | |
| 10. | 18AVP211 | Amrita Values Programme II | 1 0 0 | 1 | |
| Total | 26 | ||||
| Semester 5 | |||||
| Sl.No. | Course Code | Structural Framework | Course Title | L T P | Credits |
| 1. | 18CMJ301 | Core Module | Media, Technology and Society | 3 0 0 | 3 |
| 2. | 18CMJ302 | Core Module | Sociology of Media Coverage | 3 0 0 | 3 |
| 3. | 18CMJ303 | Print Stream | In Depth Journalism and Editing | 1 1 4 | 4 |
| 4. | 18CMJ304 | Broadcast Stream | Programme Production: Radio and Television | 1 1 4 | 4 |
| 5. | 18CMJ305 | IMC Stream | Visual Design in Media | 1 0 4 | 3 |
| 6. | 18CMJ306 | IMC Stream | Corporate Social Responsibility | 3 0 0 | 3 |
| 7. | 18CMJ310 | Core Module | Current Affairs Analysis V | 1 0 0 | 1 |
| 8. | Open Elective B | 1 1 2 | 3 | ||
| 9. | 18CMJ002 | Data Analysis Techniques for Quantitative Research | 0 0 2 | 1 | |
| 10. | 18CMJ392 | Industry Practice | Internship | P/F | |
| Total | 25 | ||||
| Semester 6 | |||||
| Sl.No. | Course Code | Structural Framework | Course Title | L T P | Credits |
| 1. | 18CMJ311 | Core Module | Film Studies | 2 0 2 | 3 |
| 2. | 18CMJ312 | Print Stream | Newspaper and Magazine Production | 2 0 4 | 4 |
| 3. | 18CMJ313 | New Media Stream | Digital Content Marketing | 3 1 0 | 4 |
| 4. | 18CMJ320 | Core Module | Current Affairs Analysis VI | 1 0 0 | 1 |
| 5. | 18CMJ398 | Core Module | Media Project | 4 | |
| 6. | 18CMJ399 | Core Module | Research Project and Viva Voce | 4 | |
| Total | 20 | ||||
| Total Credits | 141 |
|---|---|
| ** 30 days of Internship in a media organization is a requisite for qualifying the degree | |
| Language Paper I | ||||||
| Course Code | Course Title | L T P | Credit | ES | ||
| 18HIN102 | Hindi I | 1 0 2 | 2 | B | ||
| 18MAL102 | Malayalam I | 1 0 2 | 2 | B | ||
| 18TAM102 | Tamil I | 1 0 2 | 2 | B | ||
| Language Paper II | ||||||
| Course Code | Course Title | L T P | Credit | ES | ||
| 18HIN112 | Hindi II | 1 0 2 | 2 | B | ||
| 18MAL111 | Malayalam II | 1 0 2 | 2 | B | ||
| 18TAM111 | Tamil II | 1 0 2 | 2 | B | ||
| Open Elective A ( IV Semester) | |||||
| Course Code | Course Title | L T P | Credit | ||
| 18OEL281 | Documenting Social Issues | 1 1 2 | 3 | ||
| 18OEL293 | Reporting Rural Affairs | 1 1 2 | 3 | ||
| Open Elective B (V Semester) | |||||
| Course Code | Course Title | L T P | Credit | ||
| 18OEL233 | Citizen Journalism | 1 1 2 | 3 | ||
| 18OEL236 | Development Journalism | 1 1 2 | 3 | ||
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