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Academics

Amrita has been among the few Indian Universities to have adopted the UNESCO Model Curricula for Journalism Education since 2008. The syllabus is updated annually by industry experts and academicians keeping in mind the demands of the industry.

The B. A. Mass Communication program incorporates six semesters over three years. Students study five subjects every semester, on different aspects of news practice, news studies and arts. Overall news practice accounts for 40% of the program curriculum, new studies, about 20%, and modules in arts, the remaining 40%.

A student desirous of obtaining a B. A. Mass Communication degree from Amrita will have to complete all six semesters of study. He or she must earn a minimum of 15 credits every semester for a total of 90 credits to qualify for the award of the degree. Please see below for detailed course information. All subjects are mandatory. Electives may be added, subject to approval by the academic body. Respective course credits are listed in the third column.

Goal

To promote communication education that leads to modern, ethical and creative media practices, with a positive bearing on the individual, industry and society.

Objectives

Over the last decade, a large number of colleges and universities have begun to offer communication education at the bachelor's level, particularly, in the field of journalism. This is more as a response to the growth in the media industry rather than as a measure to promote responsible media practices.

Still, such mushrooming presents, both a challenge and an opportunity to institutions that understand the power and responsibility of media in society. One of the overall objectives of this program in Amrita is to promote well - being in society through meaningful media practices.

Specifically, the objectives of this program are as follows :

  • To provide a strong foundation in news media practices across different media.
  • To promote an understanding of news media and their role in society.
  • To promote depth in media education by laying a strong foundation in the study of arts.
     

Curriculum (2018)

Semester 1
Sl.No. Course Code Structural Framework Course Title L T P Credits
1. 18ENG102 English English I 1 0 2 2
2.           - Language Language – Paper I 1 0 2 2
3. 18CMJ101 Core Module Critical Orientation to Communication 4 0 0 4
4. 18CMJ102 Print Stream Writing 1 1 2 3
5. 18CMJ103 Humanities World History: Key Perspectives 3 0 0  3
6. 18CMJ110 Core Module Current Affairs Analysis I 1 0 0 1
7. 18SSK101   Self Awareness and Personal Growth 1 0 0  1
8. 18CMJ181 New Media Stream Computer and Web Application 0 1 4 3
9. 18CUL101   Cultural Education I 2 0 0 2
Total 22
Semester 2
Sl.No. Course Code Structural Framework Course Title L T P Credits
1. 18ENG111 English English II 1 0 2 2
2.           - Language Language – Paper II 1 0 2 2
3. 18CMJ111 Core Module Communication Theories 4 0 0 4
4. 18CMJ112 Core Module Indian Constitution and Media Laws 3 0 0 3
5. 18CMJ113 Print Stream Writing for Media 1 1 2  3
6. 18CMJ120 Core Module Current Affairs Analysis: II 1 0 0 1
7. 18ENV300 Humanities Environmental Science and Sustainability 3 0 0  3
8. 18CMJ185 New Media Stream Web Design and Development: Lab I 0 1 4 3
9. 18CUL111   Cultural Education II 2 0 0 2
Total 23
Semester 3
Sl.No. Course Code Structural Framework Course Title L T P Credits
1. 18CMJ201 Core Module Journalism Ethics 4 0 0 4
2. 18CMJ202 Core Module Political Communication 3 0 0 3
3. 18CMJ203 Print Stream Reporting and Editing 1 1 4 4
4. 18CMJ204 Broadcast Stream Digital Photography and Videography 1 0 4 3
5. 18CMJ205 IMC Stream Advertising and Communication 3  1 0 4
6. 18CMJ210 Core Module Current Affairs Analysis III 1 0 0 1
7. 18ECO201 Humanities Economics 3 0 0  3
8. 18CMJ281 New Media Stream Web Design and Development Lab II 0 1 4 3
9. 18AVP201   Amrita Values Programme I 1 0 0 1
Total 26
Semester 4
Sl.No. Course Code Structural Framework Course Title L T P Credits
1. 18CMJ211 Core Module Approaches to Media and Communication Research 4 0 0 4
2. 18CMJ212 Print Stream Multi-media Reporting 1 1 4 4
3. 18CMJ213 Broadcast Stream Broadcast Journalism: Radio and Television 2 0 2 3
4. 18CMJ214 IMC Stream Corporate Branding and Event Management 2 1 0 3
5. 18CMJ215 New Media Stream Multimedia Storytelling 2 1 0 3
6. 18CMJ220 Core Module Current Affairs Analysis IV 1 0 0 1
7.     Open Elective A 1 1 2  3
8. 18CMJ285 New Media Stream Web Application Architectures Lab 0 1 4 3
9. 18CMJ001   Data Analysis Techniques for Qualitative Research 0 0 2 1
10. 18AVP211   Amrita Values Programme II 1 0 0 1
Total 26
Semester 5
Sl.No. Course Code Structural Framework Course Title L T P Credits
1. 18CMJ301 Core Module Media, Technology and Society 3 0 0 3
2. 18CMJ302 Core Module Sociology of Media Coverage 3 0 0 3
3. 18CMJ303 Print Stream In Depth Journalism and Editing 1 1 4 4
4. 18CMJ304 Broadcast Stream Programme Production: Radio and Television 1 1 4 4
5. 18CMJ305 IMC Stream Visual Design in Media 1 0 4 3
6. 18CMJ306 IMC Stream Corporate Social Responsibility 3 0 0 3
7. 18CMJ310 Core Module Current Affairs Analysis V 1 0 0 1
8.     Open Elective B 1 1 2 3
9. 18CMJ002   Data Analysis Techniques for Quantitative Research 0 0 2 1
10. 18CMJ392 Industry Practice Internship   P/F
Total 25
Semester 6
Sl.No. Course Code Structural Framework Course Title L T P Credits
1. 18CMJ311 Core Module Film Studies 2 0 2 3
2. 18CMJ312 Print Stream Newspaper and Magazine Production 2 0 4 4
3. 18CMJ313 New Media Stream Digital Content Marketing 3 1 0 4
4. 18CMJ320 Core Module Current Affairs Analysis VI 1 0 0 1
5. 18CMJ398 Core Module Media Project   4
6. 18CMJ399 Core Module Research Project and Viva Voce   4
Total 20
Total Credits 141
** 30 days of Internship in a media organization is a requisite for qualifying the degree
Language Paper I
Course Code Course Title L T P Credit ES
18HIN102 Hindi I 1 0 2 2 B
18MAL102 Malayalam I 1 0 2 2 B
18TAM102 Tamil I 1 0 2 2 B
Language Paper II
Course Code Course Title L T P Credit ES
18HIN112 Hindi II 1 0 2 2 B
18MAL111 Malayalam II 1 0 2 2 B
18TAM111 Tamil II 1 0 2 2 B
Open Elective A ( IV Semester)
Course Code Course Title L T P Credit
18OEL281 Documenting Social Issues 1 1 2 3
18OEL293 Reporting Rural Affairs 1 1 2 3
Open Elective B (V Semester)
Course Code Course Title L T P Credit
18OEL233 Citizen Journalism 1 1 2 3
18OEL236 Development Journalism 1 1 2 3

UG General Subjects  Curriculum  Syllabus

You can join this program at
Degree: 
Undergraduate (UG)
School: 
Dept. of Mass Communication
Campuses: 
Coimbatore