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Program Overview

Prepare for a career in B. A. (Mass Communication)

Amrita has been among the few Indian Universities to have adopted the UNESCO Model Curricula for Journalism Education since 2008. The syllabus is updated annually by industry experts and academicians keeping in mind the demands of the industry.

The B. A. Mass Communication program incorporates six semesters over three years. Students study five subjects every semester, on different aspects of news practice, news studies and arts. Overall news practice accounts for 40% of the program curriculum, new studies, about 20%, and modules in arts, the remaining 40%.

A student desirous of obtaining a B. A. Mass Communication degree from Amrita will have to complete all six semesters of study. He or she must earn a minimum of 15 credits every semester for a total of 90 credits to qualify for the award of the degree. Please see below for detailed course information. All subjects are mandatory. Electives may be added, subject to approval by the academic body. Respective course credits are listed in the third column.

Overview

Prepare for a career in B. A. (Mass Communication)

Amrita has been among the few Indian Universities to have adopted the UNESCO Model Curricula for Journalism Education since 2008. The syllabus is updated annually by industry experts and academicians keeping in mind the demands of the industry.

The B. A. Mass Communication program incorporates six semesters over three years. Students study five subjects every semester, on different aspects of news practice, news studies and arts. Overall news practice accounts for 40% of the program curriculum, new studies, about 20%, and modules in arts, the remaining 40%.

A student desirous of obtaining a B. A. Mass Communication degree from Amrita will have to complete all six semesters of study. He or she must earn a minimum of 15 credits every semester for a total of 90 credits to qualify for the award of the degree. Please see below for detailed course information. All subjects are mandatory. Electives may be added, subject to approval by the academic body. Respective course credits are listed in the third column.

Curriculum

Semester 1
S.No. Course Code Structural Framework Course Title L-T-P Credits
1. 21ENG102 English/Print stream English I 1 0 2 2
2. Language  Language – Paper I 1 0 2 2
3. 21CMJ101 Core Module Critical Orientation to Communication – Concepts 2 02 3
4. 21ENV200 Humanities Environmental Science and Sustainability 3 0 0 3
5. 21CMJ181 Core Module *Seminar 0 0 2 1
6. 21CMJ102 Core Module Current Affairs Analysis I 1 0 0 1
7. 21SSK103 Self Awareness and Personal Growth 1 0 0 1
8. 21CMJ103 New Media/Design Stream Computer and Web Application 0 1 4 3
9. 21CUL101 Cultural Education I 2 0 0 2
Total 18
Semester 2
S.No. Course Code Structural Framework Course Title L-T-P Credits
1. 21ENG113 English/Print stream English II– Writing for media 1 0 2 2
2. Language Language paper II 1 0 2 2
3. 21CMJ111 Humanities Economics 3 0 0 3
4. 21CMJ112 Core Module Indian Constitution and Media Laws 3 0 0 3
5. 21CMJ113 Broadcast stream Digital Photography and Videography 2 0 2 3
6. 21CMJ114 Core Module Current Affairs Analysis: II 1 0 0 1
7. 21CMJ115 IMC Stream Advertising and Communication 2 0 2  3
8. 21CMJ182 Design Stream Design and Development: Lab I 0 1 4 3
9. 21CUL111 Cultural Education II 2 0 0 2
10. 21CMJ183 *Seminar 0 0 2 1
Total 23
Semester 3
S.No. Course Code Structural Framework Course Title L-T-P Credits
1. 21CMJ201 Core Module Media Ethics 2 1 2 4
2. 21CMJ202 Core Module Political Communication 2 0 2 3
3. 21CMJ203 Print Stream Reporting and Editing 1 1 4 4
4. 21CMJ204 Broadcast Stream Film Studies 1 0 4 3
5. 21CMJ281 Core Module Data Analysis Techniques for Qualitative Research 0 1 2 2
6. 21CMJ282 Core Module Data Analysis Techniques for Quantitative Research 0 1 2 2
7. 21CMJ205 Core Module Current Affairs Analysis III 1 0 0 1
8. 21CMJ206 Core Module Applied Media and Communication Research 3 0 2 4
9. 21CMJ283 Design Stream  Design and Development Lab II 0 1 4 3
10. 21CMJ284 *Seminar 0 0 2 1
11. 21AVP201 Amrita Values Programme I 1 0 0 1
Total  28
Semester 4
S.No. Course Code Structural Framework Courses Title L-T-P Credits
1. 21CMJ211 Print Stream Multi-Media Reporting and Editing (Print) 2 1 6 6
2. 21CMJ213 IMC Stream Public Relations and Event Management 2 1 2 4
3. 21CMJ214 Core Module Current Affairs Analysis IV 1 0 0 1
4. 21CMJ215 IMC Stream Corporate Social Responsibility 2 0 2 3
5. 21CMJ285 New Media Web Application Architectures Lab 0 1 4  3
6. 21CMJ286 Core Module *Seminar 0 0 2 1
7. 21CMJ215 Design Stream Visual Design in Media 1 0 4  3
8. 21AVP211 Amrita Values Programme II 1 0 0 1
9. #Open Elective 1 1 1 2 3
Total  25
Semester 5
S.No. Course Code Structural Framework Course Title L-T-P Credits
1. 21CMJ390 Core Module Research Project and Viva Voce 4
2. 21CMJ301 New Media Stream Digital Content Marketing 3 0 2 4
3. 21CMJ302 Print Stream Newspaper and Magazine Production 2 0 4 4
4. 21CMJ303 Print Stream In Depth Journalism and Editing 1 1 4 4
5. 21CMJ304 Broadcast Stream Programme Production: Radio and Television 1 1 4 4
6. 21CMJ305 Core Module Current Affairs Analysis V 1 0 0 1
7. ##Open Elective 2 1 1 2 3
8. 21CMJ391 Core Module Media Project 4
Total 28
Semester 6

21CMJ399 –INTERNSHIP – 10 credits with regular monitoring (once a month with the Industry rep) and report presentation and Viva Voce. Certificate from organization interned in is mandatory. Industry represenatives to review the internship reports prior to student submission and send in an approval letter to internship co-coordinator. Grades will be awarded on submission of Internship report and Viva Voce.

 

Language Paper 1
Language Paper I
Course Code Course Title L T P Credit ES
21HIN103 Hindi I 1 0 2 2 B
21MAL103 Malayalam I 1 0 2 2 B
21TAM103 Tamil I 1 0 2 2 B
Language Paper 2
Language Paper II
Course Code Course Title L T P Credit ES
21HIN113 Hindi II 1 0 2 2 B
21MAL113 Malayalam II 1 0 2 2 B
21TAM113 Tamil II 1 0 2 2 B
Open Elective A (IV Semester)
#Open Elective 1 offered BY sister Departments( IV Semester)
Course Code Course Title L T P Credit
21OEL243 Emotional Intelligence 1 1 2 3
Open Elective B (V Semester)
Open Elective A offered TO sister Departments (V Semester)
Course Code Course Title L T P Credit
21OEL286 Documenting Social Issues 1 1 2 3
21OEL299 Reporting Rural Affairs 1 1 2 3
Eligibility

Admission

Eligibility

Candidate must have pass the higher secondary school certificate or 10+2 from a recognized board with minimum of 50% marks.

Selection Criteria

Due to COVID-19, CAPTEST will now be conducted as skype interview

Program Overview

Goal

To promote communication education that leads to modern, ethical and creative media practices, with a positive bearing on the individual, industry and society.

Objectives

Over the last decade, a large number of colleges and universities have begun to offer communication education at the bachelor’s level, particularly, in the field of journalism. This is more as a response to the growth in the media industry rather than as a measure to promote responsible media practices.

Still, such mushrooming presents, both a challenge and an opportunity to institutions that understand the power and responsibility of media in society. One of the overall objectives of this program in Amrita is to promote well – being in society through meaningful media practices.

Specifically, the objectives of this program are as follows :

  • To provide a strong foundation in news media practices across different media.
  • To promote an understanding of news media and their role in society.
  • To promote depth in media education by laying a strong foundation in the study of arts.
Programme Educational Objectives (PEOs)

The students graduating from the Mass communication program will be able to:

PEO1 [Critical Thinking] – Develop a critical and epistemological thinking in national and international politics, economy, ethics, culture, religion, and social institutions.

PEO2 [Effective Communication] – Clearly and coherentlyuse spoken and written words, and visuals for narrative, descriptive and analytical methods in informational, persuasive and creative purposes.

PEO3 [Social Interaction– Comprehend and apply social interactions in socio-political economy, cultural, and developmental diaspora from the grassroots level to the new media to embrace difference.

PEO4[Effective Citizenship] – serve media industry interests as a means toward the greater goal of serving the public, and to also directly promote news literacy

PEO5 [Ethics] – Understand and apply ethical communication, principles and practices in academic, journalistic, personal, vocational and civic situations.

PEO6 [Environment and sustainability] – Understand the responsibility as a journalist and media student to improve the environment in which they operate and to engage in strategies and practices that promote sustainability.

PEO7 [Self-directed and lifelong learning] – Education for life not living.

Programme Specific Outcome (PSOs)

The students of the Mass Communication program will be able to:

PSO1: Comprehend, synthesize and employ Communication theories, perspectives, principles, and concepts to create messages appropriate to the audience, purpose, and context

PSO2: Demonstrate the ability to critically analyze messages and apply rhetorical principles in a variety of creative, cinematic, organizational, professional and journalistic venues.

PSO3: Demonstrate the ability to accomplish communicative goals (self-efficacy) and engage in Communication inquiry

Fees Structure

Fees mentioned above are current. The University reserves the right to revise the same at any time without notice.
Tuition Fee includes fees for uniform and Rs.10000 caution deposit
Caution deposits are refundable at the completion of the program, provided no damages are incurred.

Program Fees for the year 2019-2021
CAMPUS TUITION FEES
PER SEM
TUITION FEES
TOTAL
HOSTEL & MESS
PER YEAR
Coimbatore         67,500           *         1,07000

Facilities at a glance

  • Central Library
  • Hostel Accomodation
  • Sports Facilites
  • Banking Facilities
  • Transport
  • Medical Services
  • Canteen
  • General Store
  • CISCO
  • Reprographic Facility
Amrita First in India & Top 100 in THE Impact Rankings 2021

Why Amrita

The top reasons to choose Amrita for your career

601-800th

World University Rankings 2020

141

BRICS Rankings 2020

801–1000th

World University Rankings 2020

168th

BRICS University Rankings 2020

5th

India University Rankings 2020

12th

Overall Rankings 2020
ranking
Amrita Ranked No.1 in India Top 100 in The World
ranking
Amrita Ranked No.1 in India Top 100 in The World
ranking
Topmost
‘A++’ Grade

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