B. B. A. (Bachelor of Business Administration) (Offered at Mysuru Campus)

Academics

BBA (Bachelor of Business Administration) at AMRITA adopts application oriented teaching methodology. An updated and contemporary syllabus encourages students to explore the new dimensions of knowledge. Employability prospects are enhanced through value added courses.

Curriculum

Semester I	Semester II	Semester III
Communicative English	Professional Communication	Organisational Behaviour
Language Paper I	Language Paper II	Introduction to Marketing Management
Principles of Management	Business Organization and Systems	Banking and Insurance
Financial Accounting	Business Economics	Cost and Management Accounting
Business and MIS	Environmental Science and Sustainability	Indian Constitution
Basic Concepts of Mathematics	Business Laws	Quantitative Techniques
Business and MIS Lab	Business Statistics	Life Skills I
Cultural Education I	Cultural Education II	Amrita Values Programme I

Semester IV	Semester V	Semester VI
Advanced Marketing Management	Principles of International Business	Entrepreneurship Development
Basics of Human Resources Management	Business Ethics and Corporate Social Responsibility	Introduction to Strategic Management
Introduction to Research Methods	Introduction to Retail Management	Project Management
Leadership Management	Taxation - Law and Practice	Sustainable Business Administration
Financial Administration	Elective A	Elective B
Production and Operations Management	Live-in-Lab #/ Open Elective B*	Elective C
Open Elective A*	Minor Project	Project
Life Skills II	Life Skills III
Amrita Values Programme II

Electives

Electives A	Electives B & C
Financial Services and Markets	Integrated Advertising and Branding
Logistics and Supply Chain Management	Communication for Managers
Rural Marketing	Customer Relationship Management
Sales and Distribution Management	Web-based Marketing
	Principles of Export Management
	Travel and Tourism Management
	E-Commerce and ERP
	Product and Brand Management

* Two Open Elective courses are to be taken by each student, one each in the 4th and the 5th semesters, from the list of Open Electives offered by the School.

# Students undertaking and registering for a Live-in-Lab project, can be exempted from registering for an Open Elective course in the fifth semester.

Electives listed above are only indicative. Actual Offering will depend on the number of students registering for the courses and availability of faculty.
School Administration reserves the right to modif y the subjects / curriculum / detailed syllabus as per the topical needs or changes in trends of the academic stream or industry requirements.
* One of the electives can be a Live-in-labs project done over a period of two semesters.