Academics
BBA (Bachelor of Business Administration) at AMRITA adopts application oriented teaching methodology. An updated and contemporary syllabus encourages students to explore the new dimensions of knowledge. Employability prospects are enhanced through value added courses.
Curriculum
| Semester I | Semester II | Semester III |
|---|---|---|
| Communicative English | Professional Communication | Organisational Behaviour |
| Language Paper I | Language Paper II | Introduction to Marketing Management |
| Principles of Management | Business Organization and Systems | Banking and Insurance |
| Financial Accounting | Business Economics | Cost and Management Accounting |
| Business and MIS | Environmental Science and Sustainability | Indian Constitution |
| Basic Concepts of Mathematics | Business Laws | Quantitative Techniques |
| Business and MIS Lab | Business Statistics | Life Skills I |
| Cultural Education I | Cultural Education II | Amrita Values Programme I |
| Semester IV | Semester V | Semester VI |
|---|---|---|
| Advanced Marketing Management | Principles of International Business | Entrepreneurship Development |
| Basics of Human Resources Management | Business Ethics and Corporate Social Responsibility | Introduction to Strategic Management |
| Introduction to Research Methods | Introduction to Retail Management | Project Management |
| Leadership Management | Taxation - Law and Practice | Sustainable Business Administration |
| Financial Administration | Elective A | Elective B |
| Production and Operations Management | Live-in-Lab #/ Open Elective B* | Elective C |
| Open Elective A* | Minor Project | Project |
| Life Skills II | Life Skills III | |
| Amrita Values Programme II |
Electives
| Electives A | Electives B & C |
|---|---|
| Financial Services and Markets | Integrated Advertising and Branding |
| Logistics and Supply Chain Management | Communication for Managers |
| Rural Marketing | Customer Relationship Management |
| Sales and Distribution Management | Web-based Marketing |
| Principles of Export Management | |
| Travel and Tourism Management | |
| E-Commerce and ERP | |
| Product and Brand Management |
* Two Open Elective courses are to be taken by each student, one each in the 4th and the 5th semesters, from the list of Open Electives offered by the School.
# Students undertaking and registering for a Live-in-Lab project, can be exempted from registering for an Open Elective course in the fifth semester.
Electives listed above are only indicative. Actual Offering will depend on the number of students registering for the courses and availability of faculty.
School Administration reserves the right to modif y the subjects / curriculum / detailed syllabus as per the topical needs or changes in trends of the academic stream or industry requirements.
* One of the electives can be a Live-in-labs project done over a period of two semesters.
