207
PROGRAMS
OFFERED
OFFERED
B. B. M. (Bachelor of Business Management) (Offered at Mysore Campus)
Academics
Objective:
Breaking through the conventional method of memory based learning, BBM at Amrita adopts application oriented teaching methodology. An updated and contemporary syllabus encourages the students to explore the new dimensions of knowledge. The programme provides for an in-depth study of business and its operations through entrepreneurship, management, finance, accounting, marketing, business law and economics and serves as a foundation for MBA. Employability prospects of students are enhanced through value added courses like Tally ERP, Advanced Excel and other certification courses.
Curriculum
| Semester I | Semester II | Semester III |
|---|---|---|
| Financial Accounting | Principles of Management | Marketing Management |
| Business and Social Environment | Principles of Macro Economics | Banking and Insurance |
| Principles of Micro Economics | Management Information System | Cost Accounting |
| Environmental Studies | Business Mathematics | Indian Constitution |
| Basic Mathematics | Professional Communication | Organizational Behavior |
| Communicative English | Language II (Hindi / Kannada / Malayalam / Sanskrit) | Quantitative Methods for Managers |
| Language I (Hindi / Kannada / Malayalam / Sanskrit) | Cultural Education II | Soft Skills I |
| Cultural Education I | Business Law | |
| Professional Skills |
| Semester IV | Semester V | Semester VI |
|---|---|---|
| Managerial Finance | Introduction to International Business | Introduction to Strategic Management |
| Advanced Marketing Management | ELECTIVE I | Enterprise Resource Planning |
| Production and Operations Management | Business Ethics and Social Responsibility | ELECTIVE III |
| Leadership Management | e-Commerce | Entrepreneurship |
| Business Research Methods | ELECTIVE II | Management Beyond Profit |
| Human Resource Management | Life Skills III | Project |
| Soft Skills II | Project Internship |
Electives
| Electives I & II (Any Two) | Elective III (Any Two) |
|---|---|
| Logistics and Supply Chain Management | Security Analysis and Portfolio Management |
| Sales and Distribution Management | Travel and Tourism Management |
| Financial Services and Markets |
Related News
Aug 09, 2018
5
AMRITA
CAMPUSES
CAMPUSES
15
CONSTITUENT
SCHOOLS
SCHOOLS
A
GRADE BY
NAAC, MHRD
NAAC, MHRD
8th
RANK(INDIA):
NIRF 2018
NIRF 2018
150+
INTERNATIONAL
PARTNERS
PARTNERS