Academics

BBA (Bachelor of Business Administration) at AMRITA adopts application oriented teaching methodology. An updated and contemporary syllabus encourages students to explore the new dimensions of knowledge. Employability prospects are enhanced through value added courses.


Curriculum

Semester I Semester II Semester III
Communicative English Professional Communication Organisational Behaviour
Language Paper I Language Paper II Introduction to Marketing Management
Principles of Management Business Organization and Systems Banking and Insurance
Financial Accounting Business Economics Cost and Management Accounting
Business and MIS Environmental Science and Sustainability Indian Constitution
Basic Concepts of Mathematics Business Laws Quantitative Techniques
Business and MIS Lab Business Statistics Life Skills I
Cultural Education I Cultural Education II Amrita Values Programme I
Semester IV Semester V Semester VI
Advanced Marketing Management Principles of International Business Entrepreneurship Development
Basics of Human Resources Management Business Ethics and Corporate Social Responsibility Introduction to Strategic Management
Introduction to Research Methods Introduction to Retail Management Project Management
Leadership Management Taxation - Law and Practice Sustainable Business Administration
Financial Administration Elective A Elective B
Production and Operations Management Live-in-Lab #/ Open Elective B* Elective C
Open Elective A* Minor Project Project
Life Skills II Life Skills III
Amrita Values Programme II  

Electives

Electives A Electives B & C
Financial Services and Markets Integrated Advertising and Branding
Logistics and Supply Chain Management Communication for Managers
Rural Marketing Customer Relationship Management
Sales and Distribution Management Web-based Marketing
Principles of Export Management
Travel and Tourism Management
E-Commerce and ERP
Product and Brand Management

* Two Open Elective courses are to be taken by each student, one each in the 4th and the 5th semesters, from the list of Open Electives offered by the School.

# Students undertaking and registering for a Live-in-Lab project, can be exempted from registering for an Open Elective course in the fifth semester.

Electives listed above are only indicative. Actual Offering will depend on the number of students registering for the courses and availability of faculty.
School Administration reserves the right to modif y the subjects / curriculum / detailed syllabus as per the topical needs or changes in trends of the academic stream or industry requirements.
* One of the electives can be a Live-in-labs project done over a period of two semesters.

Curriculum and Syllabus

UG General Subjects  Curriculum  Syllabus

You can join this program at
Degree: 
Undergraduate (UG)
School: 
School of Arts and Sciences
Campuses: 
Mysuru