ACADEMICS

OBJECTIVE:

Breaking through the conventional method of memory based learning, BBM at Amrita adopts application oriented teaching methodology. An updated and contemporary syllabus encourages the students to explore the new dimensions of knowledge. The programme provides for an in-depth study of business and its operations through entrepreneurship, management, finance, accounting, marketing, business law and economics and serves as a foundation for MBA. Employability prospects of students are enhanced through value added courses like Tally ERP, Advanced Excel and other certification courses.

CURRICULUM

SEMESTER I SEMESTER II SEMESTER III
Financial Accounting Principles of Management Marketing Management
Business and Social Environment Principles of Macro Economics Banking and Insurance
Principles of Micro Economics Management Information System Cost Accounting
Environmental Studies Business Mathematics Indian Constitution
Basic Mathematics Professional Communication Organizational Behavior
Communicative English Language II (Hindi / Kannada / Malayalam / Sanskrit) Quantitative Methods for Managers
Language I (Hindi / Kannada / Malayalam / Sanskrit) Cultural Education II Soft Skills I
Cultural Education I Business Law  
  Professional Skills  
SEMESTER IV SEMESTER V SEMESTER VI
Managerial Finance Introduction to International Business Introduction to Strategic Management
Advanced Marketing Management ELECTIVE I Enterprise Resource Planning
Production and Operations Management Business Ethics and Social Responsibility ELECTIVE III
Leadership Management e-Commerce Entrepreneurship
Business Research Methods ELECTIVE II Management Beyond Profit
Human Resource Management Life Skills III Project
Soft Skills II Project Internship  

ELECTIVES

ELECTIVES I & II (ANY TWO) ELECTIVE III (ANY ONE)
Logistics and Supply Chain Management Security Analysis and Portfolio Management
Sales and Distribution Management Travel and Tourism Management
Financial Services and Markets  
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