ACADEMICS

OBJECTIVE:

To serve the growing need for professionals in the field of visual media, to communicate to an audience the ideas, messages and content by involving the viewer in the experience, Amrita offers an all inclusive bachelors programme in science in visual media. The course equips students to give life to their creative thoughts through cameras and digital technology while giving them an exposure to 3-D design, drawing and photography skills to design video games, web pages or edit films. With the rapid growth in the media and entertainment sector graduates in visual media find job prospects in TV channels, advertising agencies, media offices, film & TV studios through a wide exposure to courses in journalism, multi media graphics, video production, photography, mass communication, advertising, anchoring, film studies & analysis etc. offered in the meticulously designed and well defined curriculum of the programme.

CURRICULUM

SEMESTER I SEMESTER II SEMESTER III SEMESTER IV SEMESTER V SEMESTER VI
Communicative English Professional Communication Print Journalism and Feature Writing Constitution and Media Ethics Video Production and Audiography Media Organizations
Language - I (Hindi/Kannada/Malayalam/Sanskrit) Language – Paper II (Hindi/Kannada/Malayalam/Sanskrit) Environmental Studies Videography – II Advertising Case Studies
Cultural Education – I Technological Foundation for Visual Media Multimedia, Graphics and Animation - II Introduction to Advertising Film Studies and Analysis Elective - II
Media, Culture and Society Photography Videography – I Broadcast Journalism - II Elective - I
Theoretical foundation for Visual Media Multimedia, Graphics and Animation Lab I Broadcast Journalism - I Web Publishing Life Skills – III Anchoring and Media Presentation Skills
Mass Communication and Visual Arts Photography Lab Life Skills – I
Multimedia, Graphics and Animation Lab - II
Life Skills – II News Editing and Audiography - Lab
Multimedia Lab Multimedia, Graphics and Animation Lab I Practicals Mini Project in Visual Media - Lab Project Work
Language and Communication Practice Lab Cultural Education – II Videography Lab - I Videography Lab - II
Web Publishing Lab

ELECTIVES

ELECTIVE I (ANY ONE) ELECTIVE II (ANY ONE)
Development Communication Brand Management Niche Journalism Art Direction for Advertising
Web Designing Copy Writing for Advertising Corporate Communication Content Writing for Web and NEWS Media
Illustration - An Introduction Media and Cultural Theory: An Introduction Introduction to Iconography  
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