B. Sc. (Bachelor of Science) in Visual Media (Offered at Mysuru Campus)

Academics

B. Sc. in Visual Media at School of Arts and Sciences is a three year undergraduate program for who have passed their higher secondary examinations. Visual media now plays a vital role in marketing, promotions, entertainment.

To serve the growing need for professionals in the field of Visual Media, School offers a uniquely incorporated combination of innovative media theories and practical works, designed to foster the critical understanding and creative use of the audio-visual media. This mainly involves the study of language, multimedia and animations techniques. The students also acquire gross knowledge on printing, broad casting, animation works and graphic designing techniques. On completing this course, the students will be placed as a web designer, advertising designer, graphic designer, instructor, and illustrator, event manager, or visualization artist; in any printing, publishing, design, or event management related fields.

Eligibility: 50% aggregate in PU/+2 in any discipline or its equivalent or 3-year Polytechnic Diploma

Programme Duration: 3 years (6 Semesters)

Curriculum

Semester I	Semester II	Semester III	Semester IV	Semester V	Semester VI
Communicative English	Professional Communication	Life Skills I	Life Skills II	Constitution and Media Ethics	Internship and Portfolio Presentation
Language Paper I	Language Paper II	Broadcast Journalism	Film Studies and Analysis	Introduction to Media Organizations	Project
Mass Communication - Theories and Models	Print Journalism and Feature Writing	Introduction to Advertising	Web Journalism and Content Writing	Elective C
Multimedia Graphics and Animation	Photography	Web Publishing	Elective D	Current Affairs 2
Introduction to Visual Arts	Videography and Video Editing I	Videography and Video Editing II	Elective B	Open Elective II / Live-in-Lab.
Technological Foundation for Visual Media	Environmental Science and Sustainability	Broadcast Journalism Practice	Open Elective I	Minor Project (Optional)
Introduction to Photography	Cultural Education II	Multimedia Graphics and Animation Lab. 3	Anchoring and Media Presentation Skills	leading to Paper Publication
Cultural Education I	Photography Lab	Videography and Video Editing Lab. II	Audiography Lab	Life Skills III
Multimedia Graphics and Animation Lab I	Multimedia Graphics and Animation Lab II	Web Publishing Lab	Critical Viewing and Reading Analysis Lab	Current Affairs 2
	Videography and Video Editing Lab I	Amrita Value Programme I	Video Production Lab
		Introduction to Audio	Amrita Value Programme II
			Current Affairs 1

Electives

ELECTIVE A (any one)	ELECTIVE B (any one)	ELECTIVE C (any one)	ELECTIVE D (any one)
Development Communication	Art Direction for Advertising	Advertising Case Studies	Copy Writing for Advertising
Introduction to Brand Management	Public Relations and Corporate Communication	Introduction to Niche Journalism	Online Marketing
Web Designing	Research Methods for Media Studies	Technical and Professional Writing	Short Film Making

* Two Open Elective courses are to be taken by each student, one each in the 4th and the 5th semesters, from the list of Open Electives offered by the School.

# Students undertaking and registering for a Live-in-Lab project, can be exempted from registering for an Open Elective course in the fifth semester.

Electives listed above are only indicative. Actual Offering will depend on the number of students registering for the courses and availability of faculty.
School Administration reserves the right to modify the subjects / curriculum / detailed syllabus as per the topical needs or changes in trends of the academic stream or industry requirements.
* One of the electives can be a Live-in-labs project done over a period of two semesters.