Academics
B. Sc. in Visual Media at School of Arts and Sciences is a three year undergraduate program for who have passed their higher secondary examinations. Visual media now plays a vital role in marketing, promotions, entertainment.
To serve the growing need for professionals in the field of Visual Media, School offers a uniquely incorporated combination of innovative media theories and practical works, designed to foster the critical understanding and creative use of the audio-visual media. This mainly involves the study of language, multimedia and animations techniques. The students also acquire gross knowledge on printing, broad casting, animation works and graphic designing techniques. On completing this course, the students will be placed as a web designer, advertising designer, graphic designer, instructor, and illustrator, event manager, or visualization artist; in any printing, publishing, design, or event management related fields.
Eligibility: 50% aggregate in PU/+2 in any discipline or its equivalent or 3-year Polytechnic Diploma
Programme Duration: 3 years (6 Semesters)
Curriculum
| Semester I | Semester II | Semester III | Semester IV | Semester V | Semester VI |
|---|---|---|---|---|---|
| Communicative English | Professional Communication | Life Skills I | Life Skills II | Constitution and Media Ethics | Internship and Portfolio Presentation |
| Language Paper I | Language Paper II | Broadcast Journalism | Film Studies and Analysis | Introduction to Media Organizations | Project |
| Mass Communication - Theories and Models | Print Journalism and Feature Writing | Introduction to Advertising | Web Journalism and Content Writing | Elective C | |
| Multimedia Graphics and Animation | Photography | Web Publishing | Elective D | Current Affairs 2 | |
| Introduction to Visual Arts | Videography and Video Editing I | Videography and Video Editing II | Elective B | Open Elective II / Live-in-Lab. | |
| Technological Foundation for Visual Media | Environmental Science and Sustainability | Broadcast Journalism Practice | Open Elective I | Minor Project (Optional) | |
| Introduction to Photography | Cultural Education II | Multimedia Graphics and Animation Lab. 3 | Anchoring and Media Presentation Skills | leading to Paper Publication | |
| Cultural Education I | Photography Lab | Videography and Video Editing Lab. II | Audiography Lab | Life Skills III | |
| Multimedia Graphics and Animation Lab I | Multimedia Graphics and Animation Lab II | Web Publishing Lab | Critical Viewing and Reading Analysis Lab | Current Affairs 2 | |
| Videography and Video Editing Lab I | Amrita Value Programme I | Video Production Lab | |||
| Introduction to Audio | Amrita Value Programme II | ||||
| Current Affairs 1 |
Electives
| ELECTIVE A (any one) | ELECTIVE B (any one) | ELECTIVE C (any one) | ELECTIVE D (any one) |
|---|---|---|---|
| Development Communication | Art Direction for Advertising | Advertising Case Studies | Copy Writing for Advertising |
| Introduction to Brand Management | Public Relations and Corporate Communication | Introduction to Niche Journalism | Online Marketing |
| Web Designing | Research Methods for Media Studies | Technical and Professional Writing | Short Film Making |
* Two Open Elective courses are to be taken by each student, one each in the 4th and the 5th semesters, from the list of Open Electives offered by the School.
# Students undertaking and registering for a Live-in-Lab project, can be exempted from registering for an Open Elective course in the fifth semester.
Electives listed above are only indicative. Actual Offering will depend on the number of students registering for the courses and availability of faculty.
School Administration reserves the right to modify the subjects / curriculum / detailed syllabus as per the topical needs or changes in trends of the academic stream or industry requirements.
* One of the electives can be a Live-in-labs project done over a period of two semesters.
