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Program Overview

Prepare for a B. Sc. (Bachelor of Science) in Visual Media

B.Sc. in Visual Media at Amrita Vishwa Vidyapeetham is a three year undergraduate program for students who have completed their higher secondary examinations. The Bachelor of Visual Media programme is specially created to develop multifaceted media industry experts. As the foundation for any creative professional, the curriculum introduces students to performance research methods and concept building processes.

This special programme offers the ideal nexus between conventional art history and contemporary visual culture, ensuring the development of highly qualified and imaginative specialists. In-depth instruction and practise in graphic design, advertising, visual arts & communication, photography, television production, corporate filmmaking techniques, and digital marketing are provided by the programme.

The course prepares you to undertake tasks related to the creation of audio-visual programmes, the use of softwares in print media, and web design, including on-the-job tasks like field reporting, editing, and journal design.

To serve the growing need for professionals in the field of Visual Media, School offers a uniquely incorporated combination of innovative media theories and practical works, designed to foster the critical understanding and creative use of the audio-visual media. This mainly involves the study of language, multimedia and animations techniques. The students also acquire gross knowledge on printing, broad casting, animation works and graphic designing techniques. On completing this course, the students will be placed as a web designer, advertising designer, graphic designer, instructor, and illustrator, event manager, or visualization artist; in any printing, publishing, design, or event management related fields.

Programme Duration: 3 years (6 Semesters)


Semester I
Course Title
Communicative English
Language Paper I
Mass Communication – Theories and Models
Multimedia Graphics and Animation
Introduction to Visual Arts
Technological Foundation for Visual Media
Digital Graphic Designing Practice
Photography Practice
Cultural Education I
Semester II
Course Title
Professional Communication
Language Paper II
Print Journalism and Feature Writing
Environmental Science and Sustainability
Basics of Digital Video Production
Basics of Digital Video Production Lab
Introduction to Audio
Audiography Lab
Advanced Digital Designing Practice
Cultural Education II
Semester III
Course Title
Life Skills I
Broadcast Journalism
Broadcast Journalism Practice
Web Publishing
Web Publishing Lab
Basics of Animation Lab
Advanced Digital Video Production Lab
Anchoring and Media Presentation Skills
Amrita Value Programme I
Introduction to Advertising
Semester IV
Course Title
Life Skills II
Film Studies and Analysis
Online Journalism
Elective A
Elective B
Open Elective I
Layout Designing Practice
Current Affairs 1
Amrita Value Programme II
Semester V
Course Title
Constitution and Media Ethics
Introduction to Media Organizations
Elective C
Elective D
Open Elective II / Live-in-Lab*
Minor Project
Life Skills III
Current Affairs 2
Semester VI
Course Title
Internship and Portfolio Presentation
Electives A
Course Title
Fundamentals of Feature Writing
Health Communication
Introduction to Brand Management
Introduction to Screenplay writing
Media & Gender Studies
Electives B
Course Title
Environmental Journalism
Introduction to Typography
Public Relations & Corporate Communication
Science Communication
Visualization Techniques for film Making
Electives C
Course Title
Advanced Photography Lab
Copy Writing for Advertising Practice
Development-Communicational-Video Production Lab
Technical and Professional Writing for Media Practice
Electives D
Course Title
Art Direction for Advertising Lab
Film Appreciation and Analysis Lab
Niche Journalism Practice
Titling & VFX Lab


Duration: 3 years (6 Semesters)



10+2 any stream with 50% marks (Girls Only)



50% aggregate in PU/+2 in any discipline or its equivalent or 3-year Polytechnic Diploma

Fee Structure

Fee Structure (Semester Wise)
Scholarship Fees

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