Duration : THREE Years - SIX Semesters

Eligibility : 10+2 any stream with 50% marks

* for GIRLS only

Course Structure

Semester 1  Semester 2 Semester 3 
Theory Theory Theory
Communicative English Professional Communication Broadcast Journalism
Language I Technological Foundation for Visual Media Environmental Studies
Print Journalism and Writing for Media Videography and Video Editing - 1 Videography and Video Editing - 2
Theoretical Foundation for Visual Media Introduction to Visual Arts Web Publishing
Mass Communication - Theories and Models Photography Introduction to Advertising
Multimedia Graphics and Animation Videography and Video Editing Lab I Career Advanced Program (CAP)- 3/ Amrita Values/ Free Elective / Live in Labs
Career Advanced Program (CAP)/ Free Elective  Cultural Education II Life Skills I
Cultural Education I Career Advanced Program (CAP) / Free Elective / Live in Labs  
Practicals Practicals Practicals
Multimedia Lab I Photography Lab Videography and Video Editing Lab 2
Language Lab and Communication Practice Lab Multimedia Graphics and Animation Lab I Web Publishing Lab
    Broadcast Journalism Practice
    Multimedia Graphics and Animation Lab II
Semester 4 Semester 5 Semester 6
Theory Theory  
Film Studies and Analysis  Constitution and Media Ethics  
Video Production and Audiography  Media Organisations and Economics  
Web Journalism and Content Writing  Elective Group III  
Elective Group I  Elective Group IV  
Elective Group II  Life Skills III  
Anchoring and Media Presentation Skills  Amrita Values / Career Advanced Program (CAP) / Free Elective   
Life Skills II     
Career Advanced Program (CAP) / Amrita Values / Free Elective    
Practicals Practicals Practicals
Video Production Lab  Mini Project in Visual Media Internship and Portfolio Presentation
Audiography Lab    project Work
Critical Viewing and Reading Analysis Lab     
Integrated Marketing Communication Practice    
ELECTIVE I  Development Communication  Micro Economics
Introduction to Brand Management  Macro Economics
Web Designing  Business Ethics
ELECTIVE II  Niche Journalism Creative Writing
Advertising Case Studies Indian Writing in English
Technical and Professional Writing Instrumental music
ELECTIVE III  Research Methods for Media Studies Cultural Studies
Public Relations and Corporate  Literary Criticism and Theory
Communication Advanced Statistical Analysis for Research
Art Direction for Advertising SPSS
ELECTIVE IV  Copy Writing for Advertising Gender Studies
Digital Marketing History of English Literature
Short Film Making Basic Mathematics
Foreign language  Consumer Protection Act
    Film Theory
    Right to Information Act
    New Literatures
    Spiritual Literature
    Translation Studies
    Media Management

Electives listed above are only indicative. Actual Offering will depend on the number of students registering for the courses and availability of faculty.

School Administration reserves the right to modify the subjects / curriculum / detailed syllabus as per the topical needs or changes in trends of the academic stream or industry requirements.

* One of the electives can be a Live-in-labs project done over a period of two semesters

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