B. Sc. in Visual Media at School of Arts and Sciences is a three year undergraduate program for girls, who have passed their higher secondary examinations.

Duration : 3 Years - 6 Semesters

Eligibility : 10+2 any stream with 50% marks

* for GIRLS only

Course of Study

Semester 1  Semester 2 Semester 3 
Communicative English Professional Communication Life Skills I
Language I Language Paper II Broadcast Journalism
Mass Communication - Theories and Models Print Journalism and Feature Writing Web Publishing
Multimedia Graphics and Animation Photography Videography and Video Editing II
Introduction to Visual Arts Videography and Video Editing I Broadcast Journalism Practice
Technological Foundation for Visual Media Environmental Science and Sustainability Introduction to Audio
Introduction to Photography Cultural Education II Introduction to Advertising
Cultural Education I Photography Lab Amrita Value Programme I
Multimedia Graphics and Animation Lab I Multimedia Graphics and Animation Lab II Multimedia Graphics and Animation Lab III
  Videography and Video Editing Lab I Videography and Video Editing Lab II
    Web Publishing Lab
Semester 4 Semester 5 Semester 6
Life Skills II Constitution and Media Ethics Internship and Portfolio Presentation
Film Studies and Analysis Introduction to Media Organizations Project
Web Journalism and Content Writing Elective C  
Elective A Elective D  
Elective B Open Elective II* / Live-in-Labs#  
Open Elective I * Life Skills III  
Anchoring and Media Presentation Skills Current Affairs 2  
Amrita Value Programme II Minor Project (Optional) leading to Paper Publication  
Current Affairs 1    
Audiography Lab    
Critical Viewing and Reading Analysis Lab    
Video Production Lab    
Elective A (any one) Development Communication 
Introduction to Brand Management 
Web Designing 
Elective B (any one) Advertising Case Studies
Introduction to Niche Journalism
Technical and Professional Writing
Elective C (any one) Art Direction for Advertising
Public Relations and Corporate Communication
Research Methods for Media Studies
Elective D (any one) Copy Writing for Advertising
Online Marketing
Short Film Making

Open Electives

Advertising Basic Statistics Citizen Journalism
Creative Writing for Beginners Desktop Support and Services Development Journalism
Digital Photography Emotional Intelligence Essence of Spiritual Literature
Film Theory Fundamentals of Network Administration Gender Studies
Glimpses of Indian Economy and Polity Graphics and Web-designing Tools Green Marketing
Healthcare and Technology History of English Literature Indian Writing in English
Industrial Relations and Labour Welfare Introduction to Ancient Indian Yogic and Vedic Wisdom
Introduction to Computer Hardware Introduction to Event Management Introduction to Media
Introduction to Right to Information Act Introduction to Translation Linguistic Abilities
Literary Criticism and Theory Macro Economics Managing Failure
Media Management Micro Economics Micro Finance, Small Group Management and Cooperatives
Negotiation and Counselling New Literatures Non-Profit Organisation
Personal Effectiveness Perspectives in Astrophysics and Cosmology Principles of Marketing
Principles of Public Relations Science, Society and Culture Statistical Analysis
Teamwork and Collaboration The Message of Bhagwad Gita Understanding Travel and Tourism
Videography Vistas of English Literature Web-Designing Techniques
Organic Farming Basic Legal Awareness on Protection of Women & Rights  
Amrita Values Programme Language
Message from Amma’s Life for the Modern World Hindi
Lessons from the Ramayana Kannada
Lessons from the Mahabharata Malayalam
Lessons from the Upanishads Tamil
Message of the Bhagavad Gita Sanskrit
Life and Message of Swami Vivekananda  
Life and Teachings of Spiritual Masters India  
Insights into Indian Arts and Literature  
Yoga and Meditation  
Kerala Mural Art and Painting  
Course on Organic Farming and Sustainability  
Benefits of Indian Medicinal Systems  
Temple Mural Arts in Kerala  
Organic Farming in Practice  
Ayurveda for Lifestyle Modification  
Life Style and Therapy using Yoga  
* Two Open Elective courses are to be taken by each student, one each in the 4th and the 5th semesters, from the list of Open Electives offered by the School.
# Students undertaking and registering for a Live-in-Lab project, can be exempted from registering for an Open Elective course in the fifth semester.
You can join this program at
Undergraduate (UG)
School of Arts and Sciences