Academics
The program offers specialization in Mass Communication and Journalism. This course imparts conceptual modes of understanding critically, how the society is liaised by the media world.
A comprehensive training in both technical skills and critical analysis of the media spectrum is transduced to the prospective students. The course stimulates the students to become PROs, creative heads, competitive directors and producers in the film fraternity and advertising agencies by nurturing and augmenting the video production and broadcasting skills in the students.
Eligibility: Graduation in any discipline with 50% marks
Programme Duration: 2 years (4 Semesters)
Curriculum
| Semester I | Semester II | Semester III | Semester IV |
| Basics of Advertising | Broadcast and online Journalism | Communication for Development | Internship |
| Contemporary Media Scenario | Film Studies | Media Analysis Techniques | Comprehensive and Technical Viva-voce |
| Print Journalism and Writing | Media Ethics and Laws | New Media and Web Content | Project Work |
| Communication and Media Theories | Scriptwriting/ Writing for Broadcast Media | Editing and Designing for Print | |
| Research Methodology for Communication and Media Studies | Amrita Values Programme | Public Relations | |
| Print Journalism and Writing Practice | Audiography Practice Lab II | Elective | |
| Cultural Education | Photography Practice Lab II | Critical Viewing and Reading Analysis Practice | |
| Audiography Practice Lab I | Videography Practice Lab II | News Casting, Anchoring and Programme Presentation Skills | |
| Photography Practice Lab I | Digital Video Editing | New Media and Web Content Lab | |
| Videography Practice Lab I | Graphic Design Lab II | Public Relations Campaign Practical | |
| Graphic Design Lab I | Short Film Production (Fiction and Documentary) Lab | Reporting, Editing and Lab Journal | |
| Live-in-Labs# / Open Elective* | |||
| Video News Production with Mini Project |
ELECTIVES (Any One)
- Creative Expression in Regional Language
- Photo Journalism
- Science Communication
- Advertising
* One Open Elective course is to be taken by each student, in the third semester, from the list of Open Electives offered by the School.
# Students undertaking and registering for a Live-in-Lab project, can be exempted from registering for an Open Elective course in the fifth semester.
Electives listed above are only indicative. Actual Offering will depend on the number of students registering for the courses and availability of faculty.
School Administration reserves the right to modify the subjects / curriculum / detailed syllabus as per the topical needs or changes in trends of the academic stream or industry requirements.
* One of the electives can be a Live-in-labs project done over a period of two semesters.
Course Overview
| CORE SUBJECTS INCLUDED | JOB PROFILES SUITABLE FOR | |
| Journalism | Broadcast Journalism | Photographer |
| Business Journalism | Web Journalism | Videographer |
| Photo Journalism | Anchoring | Shortfilm & Documentary film maker |
| Advertising | Communication & Media Theories | Direction |
| Public Relations | Research | Reporter |
| New Media | News Casting | Journalist |
| Photography | Video News Production | Audio Video Editor |
| Videography | Film Studies | Programme producer |
| Content writing | Shortfilm & Documentary films, etc. | Content writer & many more... |
