Academics

The program offers specialization in Mass Communication and Journalism. This course imparts conceptual modes of understanding critically, how the society is liaised by the media world.

A comprehensive training in both technical skills and critical analysis of the media spectrum is transduced to the prospective students. The course stimulates the students to become PROs, creative heads, competitive directors and producers in the film fraternity and advertising agencies by nurturing and augmenting the video production and broadcasting skills in the students.

Eligibility: Graduation in any discipline with 50% marks

Programme Duration: 2 years (4 Semesters)

Curriculum

Semester I Semester II Semester III Semester IV
Basics of Advertising Broadcast and online Journalism Communication for Development Internship
Contemporary Media Scenario Film Studies Media Analysis Techniques Comprehensive and Technical Viva-voce
Print Journalism and Writing Media Ethics and Laws New Media and Web Content Project Work
Communication and Media Theories Scriptwriting/ Writing for Broadcast Media Editing and Designing for Print
Research Methodology for Communication and Media Studies Amrita Values Programme Public Relations
Print Journalism and Writing Practice Audiography Practice Lab II Elective
Cultural Education Photography Practice Lab II Critical Viewing and Reading Analysis Practice
Audiography Practice Lab I Videography Practice Lab II News Casting, Anchoring and Programme Presentation Skills
Photography Practice Lab I Digital Video Editing New Media and Web Content Lab
Videography Practice Lab I Graphic Design Lab II Public Relations Campaign Practical
Graphic Design Lab I Short Film Production (Fiction and Documentary) Lab Reporting, Editing and Lab Journal
Live-in-Labs# / Open Elective*
Video News Production with Mini Project

ELECTIVES (Any One)

  • Creative Expression in Regional Language
  • Photo Journalism
  • Science Communication
  • Advertising
     

* One Open Elective course is to be taken by each student, in the third semester, from the list of Open Electives offered by the School.

# Students undertaking and registering for a Live-in-Lab project, can be exempted from registering for an Open Elective course in the fifth semester.

Electives listed above are only indicative. Actual Offering will depend on the number of students registering for the courses and availability of faculty.
School Administration reserves the right to modify the subjects / curriculum / detailed syllabus as per the topical needs or changes in trends of the academic stream or industry requirements.
* One of the electives can be a Live-in-labs project done over a period of two semesters.

Course Overview

CORE SUBJECTS INCLUDED JOB PROFILES SUITABLE FOR
Journalism Broadcast Journalism Photographer
Business Journalism Web Journalism Videographer
Photo Journalism Anchoring Shortfilm & Documentary film maker
Advertising Communication & Media Theories Direction
Public Relations Research Reporter
New Media News Casting Journalist
Photography Video News Production Audio Video Editor
Videography Film Studies Programme producer
Content writing Shortfilm & Documentary films, etc. Content writer & many more...
You can join this program at
Degree: 
Postgraduate (PG)
School: 
School of Arts and Sciences
Campuses: 
Mysuru