Admission 2021 Open
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Academics

Department of Mass Communication offers a one - year postgraduate diploma in journalism to students who aspire to become journalists in newspapers and magazines. The program imparts training to students interested in print journalism. This also provides students an opportunity to make a lateral entry into our M.A. (Communication) program in the second year, in the print specialization stream.

The P. G. D. J. is a one-year postgraduate diploma in print and broadcast journalism. This also provides students an opportunity to make a lateral entry into our M.A. (Communication) program in the second year.

Programme Outcome (Po)

The students graduating from the Mass communication program will be able to:

  • Po1 [Critical and integrative Thinking] - Develop a critical and epistemological thinking in national and international politics, economy, ethics, culture, religion, and social institutions.
  • Po2 [Effective written and oral communication] - Clearly and coherently use spoken and written words for narrative, descriptive and analytical methods in informational, persuasive and creative purposes.
  • Po3 [Societal and Environmental Awareness] - Understand the responsibility as a journalist and media student to improve the environment in which they operate and to engage in strategies and practices that promote sustainability.
  • Po4 [Ethical Reasoning] - Apply ethical communication, principles and practices in academic, journalistic, personal, vocational and civic situations. 
  • Po5 [Leadership] – Be an entrepreneur and serve media industry interests as a means toward the greater goal of serving the public, and to also directly promote media literacy and apply social interactions in socio-political economy, cultural, and developmental diaspora from the grassroots level to the new media to embrace difference.

Programme Specific Outcome (Pso)

PSos will be measured on the basis of Bloom’s level of learning. The students of the Mass communication program will be able to:

  • Pso1 [Create]- Comprehend, synthesize and employ Communication theories, perspectives, principles, and concepts to create and produce messages appropriate to the audience, purpose, and context.
  • Pso2 [Evaluate]- Demonstrate the skill and ability to justify their stand or decision and emerge as a leader and critique.
  • Pso3 [Analyze]-  Demonstrate the ability to critically draw connections among ideas and analyze messages by comparing contrasting and organising view points.
  • Pso4 [Apply]- Apply rhetorical principles in a variety of creative, cinematic, organizational, professional and journalistic venues to execute, demonstrate or solve any problem.
  • Pso5 [Understand]-. Demonstrate the ability to accomplish communicative goals (self-efficacy) and engage in Communication inquiry
  • Pso6 [Remember]- Recall and remember basic facts and concepts in the related area.

Objectives

Journalism is the program focus. In addition, the program has the following objectives -

  • To familiarize students with the working of the print media.
  • To develop working skills needed for newspapers.
  • To develop an understanding of development and its relationship with media.
  • To develop writing skills for different formats used in print media.
  • To develop aptitude and competence to analyze and interpret the events.

Course Description

Students aspiring to obtain the PG Diploma should acquire 32 credits in total through the study of subjects indicated below.

The P. G. D. J. is a one-year postgraduate diploma in print and broadcast journalism. This also provides students an opportunity to make a lateral entry into our M.A. (Communication) program in the second year.

Course Curriculum

Semester I

S. No. Course Code Structural Framework Course Title L T P Credits
1. 18CMJ501 Core Module Media, Politics and Society 4 0 0 4
2. 18CMJ502 Core Module Media Laws and Ethics: Issues and Debates 4 0 0 4
3. 18CMJ503 Core Module Communication Research 4 0 0 4
4. 18CMJ504 Core Module Film Studies: Theory and Analysis 2 0 2 3
5. 18CMJ505 Core Module Contemporary Issues: I 1 0 0 1
6. 18CMJ506 Core Module Environment and Social Issues: Global Media Perspectives 3 0 0 3
7. 18CMJ507 Core-Print Stream Reporting and Editing for Print Media 2 0 6 4
8. 18CMJ508   Quantitative Data Analysis for Social Science Research 0 0 2 1
9. 18CMJ509   Qualitative Data Analysis for Social Science Research 0 0 2 1
10. 18CUL501   Cultural Education 0 0 P/F
Total       25

Semester II

S. No Course Code Structural Framework Course Title L T P Credits
1. 18CMJ511 Core Module Critical Approach to Communication Theories 4 0 0 4
2. 18CMJ512 Core-Design Stream Techniques of Graphic Communication and Visual Design 2 0 2 3
3. 18CMJ513 Core Module Advanced Research: Qualitative Approaches 4 0 0 4
4. 18CMJ514 Core- Broadcast Stream Advanced Skills in Broadcast Journalism 2 0 4 4
5. 18CMJ515 Core Module Contemporary Issues: II 1 0 0 1
6. 18CMJ516 Core- IMC Stream Integrated Marketing Communications 3 1 0 4
7.   Elective Elective Paper 1        4
8. 18AVP501   Amrita Value Programme 1 0 0 1
Total 27

Total Credits for the programme:52

Elective Streams (Any One)

S.No Course Code Structural Framework Course Title L T P Credits
Print Stream
1. 18CMJ616 Elective Paper 1 Advanced Reporting for Multimedia Platforms and Editing 1 1 6 4
Broadcast Stream
1. 18CMJ518 Elective Paper 1 Writing, Reporting and Producing Television News 2 0 4 4
IMC Stream
1. 18CMJ519 Elective Paper 1 Advertising Practice for Print, Web and Broadcast 3 0 2 4

Year-wise Curriculum & Syllabus

You can join this program at
Degree: 
Postgraduate (PG)
School: 
Dept. of Mass Communication
Campuses: 
Coimbatore