Academics
Department of Mass Communication offers a one - year postgraduate diploma in journalism to students who aspire to become journalists in newspapers and magazines. The program imparts training to students interested in print journalism. This also provides students an opportunity to make a lateral entry into our M.A. (Communication) program in the second year, in the print specialization stream.
The P. G. D. J. is a one-year postgraduate diploma in print and broadcast journalism. This also provides students an opportunity to make a lateral entry into our M.A. (Communication) program in the second year.
Objectives
Journalism is the program focus. In addition, the program has the following objectives -
- To familiarize students with the working of the print media.
- To develop working skills needed for newspapers.
- To develop an understanding of development and its relationship with media.
- To develop writing skills for different formats used in print media.
- To develop aptitude and competence to analyze and interpret the events.
Course Description
Students aspiring to obtain the PG Diploma should acquire 32 credits in total through the study of subjects indicated below.
The P. G. D. J. is a one-year postgraduate diploma in print and broadcast journalism. This also provides students an opportunity to make a lateral entry into our M.A. (Communication) program in the second year.
Course Curriculum
| Course Title | Course Title |
| SEMESTER I | SEMESTER II |
| Media, Politics and Society | Critical Approach to Communication Theories |
| Media Laws and Ethics: Issues and Debates | Techniques of Graphic Communication and Visual Design |
| Communication Research | Advanced Research: Qualitative Approaches |
| Film Studies: Theory and Analysis | Advanced Skills in Broadcast Journalism |
| Contemporary Issues: I | Contemporary Issues: II |
| Environment and Social Issues: Global Media Perspectives | Integrated Marketing Communications |
| Reporting and Editing for Print Media | Elective Paper 1 |
| Cultural Education | Research Review I |
| Amrita Value Programme | |
| SEMESTER III | SEMESTER IV |
| Internship& Viva Voce | New Media and Digital Culture |
| Animation and Web Designing | Communication Research Project and Viva Voce |
| Research Review II | Elective Paper 2 |
| Advanced Photography | Elective Paper 3 |
| Live in Lab@ / Open Elective * |
*Open Electives (Any One)
| 1 | Media for Social Change |
| 2 | Scripting for Rural Broadcasting |
ELECTIVE STREAMS (Any One)
| S.No | Course Title |
| Print Stream | |
| 1 | Advanced Reporting and Editing |
| 2 | Feature Writing |
| 3 | Newspaper Design and Magazine Production |
| Broadcast Stream | |
| 1 | Writing, Reporting and Producing Television News |
| 2 | Technological Approaches to Television Journalism |
| 3 | Documentary and Short Film Production |
| Integrated Marketing and Communication Stream | |
| 1 | Advertising Practice for Print, Web and Broadcast |
| 2 | Brand Managemen |
| 3 | Corporate Communication and Event Management |
