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Application ends on 25 Oct 2021 - APPLY NOW

Department of Mass Communication offers a one – year postgraduate diploma in journalism to students who aspire to become journalists in newspapers and magazines. The program imparts training to students interested in print journalism. This also provides students an opportunity to make a lateral entry into our M.A. (Communication) program in the second year, in the print specialization stream.

The P. G. D. J. is a one-year postgraduate diploma in print and broadcast journalism. This also provides students an opportunity to make a lateral entry into our M.A. (Communication) program in the second year.

Overview

Department of Mass Communication offers a one – year postgraduate diploma in journalism to students who aspire to become journalists in newspapers and magazines. The program imparts training to students interested in print journalism. This also provides students an opportunity to make a lateral entry into our M.A. (Communication) program in the second year, in the print specialization stream.

The P. G. D. J. is a one-year postgraduate diploma in print and broadcast journalism. This also provides students an opportunity to make a lateral entry into our M.A. (Communication) program in the second year.

Curriculum

Semester I
S. No. Course Code Structural Framework Course Title L T P Credits
1. 21CMJ501 Core Module Critical Approach to Communication Theories 4 0 0 4
2. 21CMJ502 Core Module Media Laws and Ethics: Issues and Debates 4 0 0 4
3. 21CMJ503 Core Module Applied Media Research (to include research project and Review 1-guide allocated 3 0 2 4
4. 21CMJ504 Core Module Contemporary Issues 1 0 0 1
5. 21CMJ505 Core Module Environment and Social Issues: Global Media Perspectives 3 0 0 3
6. 21CMJ581 Core Module Quantitative Data Analysis for Social Science Research 0 1 2 2
7. 21CMJ582 Core Module Qualitative Data Analysis for Social Science Research 0 1 2 2
8. 21CMJ583   *Seminar 0 1 2 2
9. 21CUL501   Cultural Education 2 0 0 P/F
Total       22
Semester II
S. No Course Code Structural Framework Course Title L T P Credits
1. 21CMJ511 ElectiveBroadcast Bundle 1A: Technological Approaches to Television Journalism 1 4 4
2. 21CMJ512 Basic Photography and Videography1 1 4 1 1 4 4
3. 21CMJ513 Film Studies: Theory and Analysis 1 1 4 4
4. 21CMJ514 ElectiveIMC Bundle 1B: Integrated Marketing Communications 1 1 4 4
5. 21CMJ515 Digital Marketing Communication Basics 1 1 4 4
6. 21CMJ516 Branding Media and Entertainment 1 1 4 4
7. 21CMJ517 ElectivePrint Bundle 1C: Reporting, for Print Media 0 1 6 4
8. 21CMJ518 Editing for Print Media I 0 1 6 4
9. 21CMJ519 Fake News and Disinformation- Issues and Challenges 0 1 6 4
10. 21CMJ520 ElectiveNew Media and Design Bundle 1D: Techniques of Graphic Communication and Visual Design 1 1 4 4
11. 21CMJ521 Social Media Metrics and Evaluation 1 1 4 4
12. 21CMJ522 Social Media Optimization for Brands 1 1 4 4
Total = 16 credits for Mandatory Specialization (4 x 3 = 12) and Elective (4 x 1=4) 16
  21CMJ590   Research Project Review 2 0 2 1
13. 21CMJ584   *Seminar 0 1 2 2
14. 21AVP501   Amrita Value Programme 1 0 0 1
Total 20
*THREE MANDATORY SPECIALIZATION courses from ANY ONE Bundle (1A to 1D) and ONE ELECTIVE course from any of the other Bundles  in the semester
Elective Streams (Any One)
Course Code Structural Framework Course Title L T P Credits
Print Stream
18CMJ517 Elective Paper 1- Print Stream Advanced Reporting and Editing 1 1 6 4
18CMJ518 Elective Paper 1- Broadcast Stream Writing, Reporting and Producing Television News 2 0 4 4
18CMJ519 Elective Paper 1- IMC Stream Advertising Practice for Print, Web and Broadcast 3 0 2 4

*Seminars– Introduction of the Seminar Component (2 credits), Students individually present a seminar on a current topic for 10 minutes followed by a review. The idea is to improve students’ Time Management, Planning and Prioritization – Attitude, Verbal and Nonverbal Skills – Communication Skills – Etiquette and Interview Skills. Students are to connect with an NGO, Corporate, Media organization and the like for quality ideas for presentation. This would also help build student portfolio and networking

Eligibility

Admission

Eligibility

A pass in bachelor’s degree in any discipline with minimum of 50% marks

Selection

Due to COVID-19, CAPTEST will now be conducted as skype interview

Program Objectives

Programme Outcome (Po)

The students graduating from the Mass communication program will be able to:

  • Po1 [Critical and integrative Thinking] – Develop a critical and epistemological thinking in national and international politics, economy, ethics, culture, religion, and social institutions.
  • Po2 [Effective written and oral communication] – Clearly and coherently use spoken and written words for narrative, descriptive and analytical methods in informational, persuasive and creative purposes.
  • Po3 [Societal and Environmental Awareness] – Understand the responsibility as a journalist and media student to improve the environment in which they operate and to engage in strategies and practices that promote sustainability.
  • Po4 [Ethical Reasoning] – Apply ethical communication, principles and practices in academic, journalistic, personal, vocational and civic situations.
  • Po5 [Leadership] – Be an entrepreneur and serve media industry interests as a means toward the greater goal of serving the public, and to also directly promote media literacy and apply social interactions in socio-political economy, cultural, and developmental diaspora from the grassroots level to the new media to embrace difference.
Programme Specific Outcome (Pso)

PSos will be measured on the basis of Bloom’s level of learning. The students of the Mass communication program will be able to:

  • Pso1 [Create]– Comprehend, synthesize and employ Communication theories, perspectives, principles, and concepts to create and produce messages appropriate to the audience, purpose, and context.
  • Pso2 [Evaluate]- Demonstrate the skill and ability to justify their stand or decision and emerge as a leader and critique.
  • Pso3 [Analyze]-  Demonstrate the ability to critically draw connections among ideas and analyze messages by comparing contrasting and organising view points.
  • Pso4 [Apply]- Apply rhetorical principles in a variety of creative, cinematic, organizational, professional and journalistic venues to execute, demonstrate or solve any problem.
  • Pso5 [Understand]-. Demonstrate the ability to accomplish communicative goals (self-efficacy) and engage in Communication inquiry
  • Pso6 [Remember]- Recall and remember basic facts and concepts in the related area.
Objectives

Journalism is the program focus. In addition, the program has the following objectives –

  • To familiarize students with the working of the print media.
  • To develop working skills needed for newspapers.
  • To develop an understanding of development and its relationship with media.
  • To develop writing skills for different formats used in print media.
  • To develop aptitude and competence to analyze and interpret the events.
Course Description

Students aspiring to obtain the PG Diploma should acquire 32 credits in total through the study of subjects indicated below.

The P. G. D. J. is a one-year postgraduate diploma in print and broadcast journalism. This also provides students an opportunity to make a lateral entry into our M.A. (Communication) program in the second year.

Fee Structure

To be updated

Program Fees for the year 2019-2021
Campus Tuition Fees
per sem
Tuition Fees
Total
Hostel & Mess
Per Year
  Updating Soon * #

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