Alcohol consumption is a major public health issue in the world. Understanding regional differences in its use will help in planning for better interventions. The growing numbers of social
problems among youth have become the major fear of the government agencies. Alcoholism among youth is one of the primary topics discussed when studying subject regarding social problems. Article 47 of the Directive Principles of State Policy described in The Indian Constitution says: "The state shall regard the raising of the level of nutrition and standard of living of its people as among its primary duties and in particular, the state shall endeavour to bring about prohibition of the use except for medicinal purposes of intoxicating drinks and of drugs which are injurious to health”. Alcohol consumption can have both health and social consequences for the drinker. The harmful use of alcohol can also result in harm to other individuals, such as family members, friends, co-workers and strangers. Moreover, the harmful use of alcohol results in a significant health, social and economic burden on society at large
Nisanth M. Pillai, “Alcoholism among Youth:A Study from Gods own Country, Kerala”, International Journal of Humanities & Social Science Studies (IJHSSS) , vol. 3, no. 5, pp. 204-214, 2016.