Publications

Abstract : In the competitive business world, marketing the existing products or services or newly launched products needs comprehensive promotional strategies. Although commercial people follow different business strategies for different products, it is preferable to have an ideal index for promotion of any product. The net promotion score (NPS) has been developed in this context in addition to the customer satisfaction index (CSI). In this paper, a scientific method of computing NPS has been evolved and new models are proposed under different marketing promotion strategies. A research framework has also been set up to study the relationships in the managerial perception between socio-demographic and economic factors with the functions of NPS.