Publication Type:

Conference Proceedings

Source:

International Conference 2k9 on New Trends in Business Education, St.Joseph’s College, Irinjalakuda, Kerala (2009)

Cite this Research Publication

S. D. Ravindran and Dr. Rejikumar G., “Analysis of Brand Equity Concepts for a Business school”, International Conference 2k9 on New Trends in Business Education. St.Joseph’s College, Irinjalakuda, Kerala, 2009.