Publication Type:

Journal Article

Source:

International Journal of Pure and Applied Mathematics, Volume 119, Issue 12, p.2699-2716 (2018)

URL:

http://www.acadpubl.eu/hub/2018-119-12/articles/7/1806.pdf

Keywords:

Bamboo products, Consumer perception, Online marketing, Traditional marketing

Abstract:

Bamboo industry is one of the emerging traditional industries in the global scenario. The bamboo products are widely used throughout the world. Bamboo has traditionally 1500 uses. India is the second largest producer of bamboo after China. Kerala is one of the southern states of India. In Kerala, bamboos are growing rapidly. Bamboo products have high potential to enhance the Kerala economy. Many of the artisans are engaged in bamboo product making and sell it to needy peoples. Nowadays both traditional marketing and digital marketing are available to sell bamboo products. Online marketing is one of the widely used digital marketing methods. The present research paper is an attempt to study Consumer perception on online marketing of bamboo products. Sample size is limited to 30 numbers of consumers of bamboo products from Aluvataluk. The paper is analytical in nature and samples are selected based on random sampling technique. Questionnaire method is used to collect primary data. The study is confined to Aluvataluk at Ernakulam district and the scope is limited to consumer perception.

Cite this Research Publication

E. K. Sreelekha and Ambily A. S., “Consumer perception towards online marketing of bamboo products - A special reference to aluva Taluk”, International Journal of Pure and Applied Mathematics, vol. 119, no. 12, pp. 2699-2716, 2018.