Publication Type : Journal Article
Source : Business Enabler for Profitability and Growth, Proceeding of International Research Seminar 2015, 13-16th August 2015, Ho Chi Minh City, Vietnam, 81-94
Campus : Coimbatore
School : School of Business
Year : 2015
Abstract :
Cite this Research Publication : K. Jayaraman, Noor Azeema, S. Kiumarsi (2015). Consumer reflections on the purchase of perfumes with habit as a mediating variable: An Empirical study in Malaysia. Business Enabler for Profitability and Growth, Proceeding of International Research Seminar 2015, 13-16th August 2015, Ho Chi Minh City, Vietnam, 81-94