Publication Type : Conference Paper
Publisher : 2016 IEEE International Conference on Computational Intelligence and Computing Research,
Source : 2016 IEEE International Conference on Computational Intelligence and Computing Research, ICCIC 2016, Institute of Electrical and Electronics Engineers Inc. (2017)
Url : https://www.scopus.com/inward/record.uri?eid=2-s2.0-85020001912&doi=10.1109%2fICCIC.2016.7919655&partnerID=40&md5=f376cf8e94e87171cede6cb1ecce9cf3
ISBN : 9781509006113
Keywords : Affordable prices, Artificial intelligence, Bottom of the pyramids, Customer relationship management, Interpretive structural modeling, Lean practices, Management science, Market structures, Public relations, Street foods, Urban and rural
Campus : Coimbatore
School : School of Business
Department : Business
Year : 2017
Abstract : Street food was considered to provide nutrients to the urban and rural populations at an affordable price. The street food sector is considered to be located at the bottom of the pyramid market structure, where most of the customers' demand is for the low-priced consumer goods and farm fresh agricultural goods. In this paper, various lean drivers are systematically captured and their relationship between the drivers are analyzed using Interpretive Structural Modeling for the street food sector. This model infers, the customer relationship management driver is ranked in the first level and hence should be given the highest importance followed by food service management and cost management drivers in the successive rank levels. © 2016 IEEE.
Cite this Research Publication : S. Keerthana and Dr. Suresh M., “Drivers influencing lean practices in street food vending process”, in 2016 IEEE International Conference on Computational Intelligence and Computing Research, ICCIC 2016, 2017.