The biggest challenge that lies before twenty-first century corporate is understanding the The biggest challenge before today's Managers is to understand the characteristics and expectations of people belonging to Gen 'Y.' The topic needs a detailed attention to studies conducted by steel case in 2010 that one in every ten people on the planet is a Youth under 30 approximately 670 million in number, out of which 426 million are Indians. Hence, they cannot be ignored as they are the people in transition for future. The study has further importance as the existence of a multi-generational workforce affects two areas of human resources policy and employee development efforts: retention and motivation. Employees of diverse age groups react differently to programs designed to address these two areas, and also have differing expectations. Companies may need to rethink their existing practices to accommodate the Gen Y and give them the comfort level to help them perform their best in the organization. We had adopted a qualitative approach. Qualitative interviews were employed to understand work-related expectations of Gen Y, study and it is found that Gen Y has very different notions regarding the organization's obligations towards it and the work ethics it needs to follow. It prizes autonomy and flexibility and needs a clear picture regarding everything. In turn, it offers the organizations its technical skills and high creativity; but it is faithful to its career, not the organization. Uniqueness and expectations of people belonging to Gen 'Y'. This topic needs comprehensive examination as a study conducted by Steel case in 2010 indicates that one in every ten people on the planet is a Youth under 30. This statement denotes of an approximate population numbering to 670 million, of which 426 million are Indians. Hence, their aspirations and workplace expectations cannot be neglected as they are the people in transition for future. Companies may need to reorganize their existing people management practices to accommodate the Generation Y and give them the comfort level to help them perform their best in the organization.
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Dr. V. Murale, Preetha, R., and Kasthurika, K., “Early career expectations of Indian Gen 'Y.'”, International Journal of Applied Business and Economic Research, vol. 14, no. 10, pp. 6429-6452, 2016.