Publication Type:

Book Chapter

Source:

Intelligent Systems Technologies and Applications 2016, Springer International Publishing, Cham, p.433–447 (2016)

ISBN:

9783319479521

URL:

http://dx.doi.org/10.1007/978-3-319-47952-1_34

Keywords:

Broadcast Audience, Research Council (BARC), Television Viewership in Thousands (TVT) system, TRP (Target Rating Point) system, TV programme rating system, Viewership statistics, Viewership transparency

Abstract:

Everyone would have noticed several inconsistencies in TV ratings, with many popular programmes going off the air due to lack of sponsors, or certain shows getting undue patronage. Due to the absence of a uniform and transparent TV ratings system, several flaws exist in current rating systems, and they are open to manipulation. The purpose of our innovative invention is to mainly relay data to TV stations of what shows, programmes are watched by whom precisely without any chance for manipulation (with a responsibility of safeguarding one’s private information and biometric data). Details of name or location are not asked, for sake of user’s anonymity (a security perspective). The proposed system is aimed at eliminating shortcomings of currently used ratings systems in the world that are bogged down by issues of transparency, insufficient data, and statistical approximation. Data pertaining to user (age and gender alone) and viewed statistics (shows, time viewed) is transmitted to the cable station, for purposes of ‘feedback’ i.e., showing vital statistics of the individual and the programme watched. This system will undoubtedly be one of the most reliable sources of feedback, compared to the existing systems.

Cite this Research Publication

T. S. Aswin, Mittal, K., and Vasudevan, S. K., “Efficient Television ratings system with Commercial Feedback Applications”, in Intelligent Systems Technologies and Applications 2016, J. Manuel Cor Rodriguez, Mitra, S., Thampi, S. M., and El-Alfy, E. - S. Cham: Springer International Publishing, 2016, pp. 433–447.