Publication Type:

Conference Proceedings

Source:

IIMA conference Proceedings: 5th IIMA Conference on Marketing in Emerging Economies, IIMA (2013)

ISBN:

978-81-920800-1-7

Cite this Research Publication

Dr. Rejikumar G., “An Empirical study on Moderating effects of Price Sensitiveness in Mobile Telecom Context”, IIMA conference Proceedings: 5th IIMA Conference on Marketing in Emerging Economies. IIMA, 2013.

207
PROGRAMS
OFFERED
6
AMRITA
CAMPUSES
15
CONSTITUENT
SCHOOLS
A
GRADE BY
NAAC, MHRD
8th
RANK(INDIA):
NIRF 2018
150+
INTERNATIONAL
PARTNERS