Publication Type:

Conference Proceedings

Authors:

Rejikumar G.

Source:

IIMA conference Proceedings: 5th IIMA Conference on Marketing in Emerging Economies, IIMA (2013)

ISBN:

978-81-920800-1-7

Cite this Research Publication

Rejikumar G., “An Empirical study on Moderating effects of Price Sensitiveness in Mobile Telecom Context”, IIMA conference Proceedings: 5th IIMA Conference on Marketing in Emerging Economies. IIMA, 2013.