The current study examines the importance of big data analytics (BDA) management capabilities, namely BDA planning, BDA investment, BDA coordination, and BDA control on sustainable tourism supply chain performance (STSCP). The study also explored the moderating role of technology orientation on BDA management capabilities' association with STSCP. Perceptual responses from 212 analytics professionals suggest BDA planning, BDA coordination, and BDA control as prominent enablers of sustainable tourism supply chain performance. Furthermore, technology orientation was found to enhance the contribution of BDA planning, BDA coordination, and BDA control as enablers. © 2018 Informa UK Limited, trading as Taylor & Francis Group
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Dr. Santanu Mandal, “Exploring the influence of big data analytics management capabilities on sustainable tourism supply chain performance: the moderating role of technology orientation”, Journal of Travel and Tourism Marketing (ABDC - A Category), vol. 35, no. 8, pp. 1104-1118, 2018.