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Publication Type : Journal Article
Publisher : ERA
Source : International Journal of Academic Research in Business and Social Sciences (ERA)
Campus : Coimbatore
School : School of Business
Year : 2018
Abstract : The present study aims to investigate the influence of food quality, service quality, and price fairness on restaurant re-patronage intention, mediated by customer satisfaction in the context of halal-certified restaurants. This study employed a purposive sampling technique, and data collection was carried out through an online survey. A total of 110 usable responses were analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM) approach. The results showed that food quality, service quality, and price fairness influence customer satisfaction. In addition, customer satisfaction also leads to re-patronage intention. It was also found that customer satisfaction mediates the relationship between the exogenous and endogenous variables. Finally, limitation and recommendations for future research were also discussed.
Cite this Research Publication : Dahlan Abdullah, K. Jayaraman, Norhamizan Hamir, Ainatul Mardhiah Mohamed Rostum, Azila Azmi (2018). Food Quality, Service Quality, Fair Price and Restaurant Re-Patronage Intention: The Mediating Role of Customer Satisfaction, International Journal of Academic Research in Business and Social Sciences (ERA).