Publication Type : Journal Article
Publisher : International Journal of Innovative Technology and Exploring Engineering
Source : International Journal of Innovative Technology and Exploring Engineering, vol. 8, no. 11, pp. 266-270, 2019
Campus : Amritapuri
School : School of Business
Year : 2019
Abstract : FMCG is one of the sectors which are rapidly rising all over the world. There are many FMCG companies in India including Hindustan Unilever (HUL), Procter & Gamble (P&G), India tobacco company (ITC), Patanjali, etc.The objective of the study is to understand the consumer perception of Patanjali products in Kerala, India. The primary data was collected from a structured questionnaire with 100 respondents. The major finding in the study says that Quality and Natural product are the two main things that influences customer to buy Patanjali products in Kerala. Further analysis brought out the whether the Patanjali will sustain in the market or not, majority of the people told that they will buy the product again and they will recommend the product to their friends and relatives. So with this we can say that the Patanjali products will sustain in Kerala market.
Cite this Research Publication :
Brijesh Salil and Soni Vivek, “Generation Y Consumer Perception of Patanjali Products in Kerala”, International Journal of Innovative Technology and Exploring Engineering, vol. 8, no. 11, pp. 266-270, 2019