The article focuses on the case study of a strategic operational alliance between Kingfisher Airlines Ltd. and Jet Airways (India) Ltd. occurred in 2008. It was meant to improve performance and save costs through agreements on flights, fuel management and ground-handling. The chairman of Jet Airways Naresh Goyal stated that the alliance is meant for cost-effectiveness.
Dr. S. Senthil Ganesh, “Global Airlines Industry: Is Cartel the Name of the Game?”, International Journal of Global Management, vol. 1, no. 2, p. 87, 2011.