Publication Type:

Book Chapter

Source:

B.Sujata (Ed.) Going Global: Challenges and Experiences, IUP, Hyderabad, p.48-55 (2006)

Cite this Research Publication

Sudha Venkataswamy, “Global Branding”, in B.Sujata (Ed.) Going Global: Challenges and Experiences, First Edition., Hyderabad: IUP, 2006, pp. 48-55.

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