Publication Type:

Conference Proceedings

Source:

National Conference on Innovative Practices in Management, Department of Management Studies, Dhanalakshmi Srinivasan Engineering college, Coimbatore (2009)

Cite this Research Publication

Dr. Rejikumar G. and D. Ravindran, S., “Influence of Celebrity Endorsement in Buying Decisions”, National Conference on Innovative Practices in Management. Department of Management Studies, Dhanalakshmi Srinivasan Engineering college, Coimbatore, 2009.