Publication Type:

Conference Paper

Source:

International Association for Media and Communication Research Conference IAMCR 2014, Hyderabad (2014)

Keywords:

Comparative analysis, Content analysis, Editorials, Media Discourse, Retirement, Sachin Tendulkar

Abstract:

Sachin Tendulkar is inarguably one of the greatest cricketers the world has ever seen. His announcement of retirement, on October 10, 2013, came after 24 long years in the game and by then he had broken almost all the batting records made during and before his time. Tendulkar bidding goodbye from cricket generated a widespread media discourse across the world. This paper analyses how differently Indian media and foreign media engaged with this celebrity discourse through a comparative analysis of the editorials of three leading international dailies namely, The Hindu (India), The Guardian (UK) and The New York Times (US).

Cite this Research Publication

J. Sreekumar, “Media representation of Sachin Tendulkar's retirement: A comparison of newspaper editorials”, in International Association for Media and Communication Research Conference IAMCR 2014, Hyderabad, 2014.