This business model is intended to provide an online platform connecting the general public customers with the producers of groceries and food products such as fruits, vegetables, meat and dairy products. The producers are selected based on their production methods and their quality. The model obtains the demand from the customers and the supply is found from the producers. The prices of the products are fixed according to the supply and demand. The customers' orders can be classified into two different categories: 1. Bulk orders and 2. Recipe based. The orders are obtained in a bulk quantity or for a certain period of time and the products are delivered periodically as per the customer's need. This model eliminates the requirements of conventional storage units and also controls the quality of the products using scientific devices. This model reduces the wastage of resources as it enables the customer to estimate their requirements using the help of recipe based ordering system and also keeps the price constant for the bulk orders.
S. N, D, A. Raj, .P, S., R, S. Kumar.D., Teja, K. Gowtham, and Srilekha, B., “Online Grocery Market”, International Journal of Latest Technology in Engineering, Management & Applied Science (IJLTEMAS), vol. VI, no. XII, 2017.