Publication Type:

Conference Paper

Source:

IMRA-IIMB International Conference: Inclusive Growth & Profits with Purpose: New Management Paradigm (2015)

Cite this Research Publication

G. Sandhya and Sherin, S., “Persuasive Competence of Alignable and Non-Alignable Add-On, On Consumer Product Evaluation and Attitude Formation: Specific To Smart Phones”, in IMRA-IIMB International Conference: Inclusive Growth & Profits with Purpose: New Management Paradigm, 2015.