Publication Type:

Journal Article

Source:

Business Review and Research Journal of Kerala Management Association, Volume 1, Issue April-June 2015 (2015)

Cite this Research Publication

Rejikumar G. and A., A. Asokan, “Redefining the Marketing Mix to Sustain under Growing Customer Skepticism- Empirical Evidence from Kerala”, Business Review and Research Journal of Kerala Management Association, vol. 1, no. April-June 2015, 2015.