Publication Type:

Journal Article

Source:

Business Review and Research Journal of Kerala Management Association, Volume 1, Issue April-June 2015 (2015)

Cite this Research Publication

Dr. Rejikumar G. and A., A. Asokan, “Redefining the Marketing Mix to Sustain under Growing Customer Skepticism- Empirical Evidence from Kerala”, Business Review and Research Journal of Kerala Management Association, vol. 1, no. April-June 2015, 2015.

207
PROGRAMS
OFFERED
5
AMRITA
CAMPUSES
15
CONSTITUENT
SCHOOLS
A
GRADE BY
NAAC, MHRD
8th
RANK(INDIA):
NIRF 2018
150+
INTERNATIONAL
PARTNERS