Energy conservation is the talk of the town and environment conscious organizations, government; companies are looking for multiple ways to enhance the awareness among householders, youngsters and corporates. The most prominent strategy adopted is through spreading the campaigns in social media. Social media platforms provide an economical, dependable and well-timed mechanism for sharing information. Adoption of the smart phone, government policies, and the user friendly applications has made social media usage ubiquitous and faster. The current literature shows deficiency of social media strategies in the online platform for better promotion of energy conservation. This study focuses on developing a conceptual model for promoting conscious energy conservation behaviour in Gen Y using the best social media strategies.
Remya Vivek Menon and Soni Vivek, “Social Media Strategies to Promote Energy Conservation in Gen y-A Conceptual Model”, Proceedings of 2017 IEEE International Conference on Technological Advancements in Power and Energy: Exploring Energy Solutions for an Intelligent Power Grid, TAP Energy 2017. IEEE, Kollam, India, pp. 1-6, 2018.