In Kerala, the impact of MSME towards economic development is of great significance as they contribute its major output headed for the industrial development. To assess the impact, measurement of performance of entrepreneur with respect to competitive sustainability is essential. Despite the changing business environment, the ability of the enterprise to remain competitive over an indefinite period of time is the Competitive Sustainability with reference to MSME. The competitive sustainability parameters such as adoption to digital technologies, social networking, intellectual property rights, can be considered as major game changers towards economic growth. Among them, Social Networking helps in capital acquisitions, technology acquisitions as well as acquisition of innovative ideas which are considered to be significant milestones to measure entrepreneurs as well as enterprise growth towards globalisation. The performance of entrepreneurs with respect to social networking in relation to micro, small and medium enterprises is studied. The study is confined to the district of Ernakulam, where MSME concentration is higher
Vidhya Vinayachandran and Ambily A. S., “A Study on the impact of Social Networking on Micro, Small and Medium Enterprise with reference to Ernakulam District”, American International Journal of Research in Humanities, Arts and Social Sciences, vol. 22, no. 1, pp. 158-165, 2018.