Back close

The Determinants of Malaysian Tourism Revenue: Pre and post impact of Visit Malaysia Year 2007 and Global Recession 2008

Publication Type : Journal Article

Publisher : American Journal of Tourism Research

Source : American Journal of Tourism Research, Vol. 3, No. 1, 33-41

Url : https://www.researchgate.net/publication/273288062_The_Determinants_of_Malaysian_Tourism_Revenue_Pre_and_Post_Impact_of_Visit_Malaysia_Year_2007_and_Global_Recession_2008

Campus : Coimbatore

School : School of Business

Year : 2014

Abstract : Tourism industry has been considerably emerged to be one of the prominent sectors to the growth of national as well as regional economic status especially for developing countries like Malaysia. The campaign ‘Visit Malaysia Year (VMY) 2007’ was an encouraging move to promote tourism in different states of West and East Malaysia and the scheme was extended up to August 2008. However, the outcome of VMY 2007 might be influenced by Global recession 2008 and therefore, an attempt is made in the present article to study the pre and post impact of VMY 2007 on Malaysia Tourism revenue. In addition, focus is made on the dynamic relationship between the macroeconomic factors and tourism revenue from January 2002 to December 2010 in Malaysia. Further, the pre and post impact of VMY 2007 and Global recession 2008 on the macroeconomic factors influencing the five top tourist-generating countries into Malaysia are studied.

Cite this Research Publication : Mageswari, K. Jayaraman, Badaruddin Mohamed (2014). The Determinants of Malaysian Tourism Revenue: Pre and post impact of Visit Malaysia Year 2007 and Global Recession 2008. American Journal of Tourism Research, Vol. 3, No. 1, 33-41

Admissions Apply Now