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The importance of service innovation on market and operational performance – Experience from Malaysia Telecommunication sector

Publication Type : Journal Article

Publisher : E-Trade and Logistics in the Green Growth Era

Source : E-Trade and Logistics in the Green Growth Era, 13th E-Trade International Forum, 259-279

Campus : Coimbatore

School : School of Business

Year : 2014

Abstract :

Cite this Research Publication : K. Jayaraman, Seyedeh Khadijeh Taghizadeh and Ishak Ismail (2014). The importance of service innovation on market and operational performance - Experience from Malaysia Telecommunication sector. E-Trade and Logistics in the Green Growth Era, 13th E-Trade International Forum, 259-279

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