The authors show how to use the house of quality, which is the core of quality function deployment (QFD), to develop strategically aligned innovative capabilities. The proposed framework integrates extant prescriptions and assesses the alignment of innovative capabilities with business-unit innovation strategy using a structured, systematic, and customizable approach. The framework was tested using a sample of software business units in India. Results indicate a good fit of the framework between strategic capability and innovation performance, and between ideation capability and innovation performance. The results suggest that the framework may be very useful to business units that can customize the list of constituent innovative capabilities to the specific characteristics of their industry.
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K. G. Sa Kumar, Thampi, P. Pa, Dr. Amalendu Jyotishi, and Bishu, Rc, “Toward strategically aligned innovative capability: A QFD-based approach”, Quality Management Journal, vol. 20, pp. 37-50, 2013.