Colloquium on the Topic ‘You: The Brand’
A colloquium on the topic ‘You: The Brand’ was held at Sri Krishna Hall of Amrita School of Business, Coimbatore, on November 17, 2018. The session was handled by Prof. M.K. Chandrasekar. He has 30 years of experience in sales, marketing and consumer research and has worked for leading brands like Castrol, BP, and Glaxo across different segments and geographies.