Term I (July - September)

Sl. No. Title of the Course Credits
1.


Business Communication

Objective 
This course builds the basic foundation in oral and written communication skills while developing the art of reading and listening, essential for managerial decision-making. Interpersonal communication, negotiation and persuasion skills are developed. The ability to prepare business documents, technical papers and organizational correspondence would be honed using various cases studies, exercises, role plays and group assignment.

Content 
Introduction to communication . Barriers to communication . Tools for communication . Formulating, editing and receiving business messages . Communication for persuasion . Negotiation process . Conduct and participation in meetings . Interviews . Making effective oral presentation . Public speaking . Nonverbal communication . Methods of case analysis . Research for documentation . New Technologies in communication.

3
2.


Micro Economics

Objective 
This course is woven around the theories of a firm. The emphasis is on the decision making behavior of the firm in different competitive contexts. 

Content 
. Nature and objectives of the firm . Demand analysis . Demand forecasting . Production analysis . Cost analysis . Pricing
 

3
3.


Financial Accounting

Objective 
Financial accounting is a basic course for the business students designed to support accounting knowledge with analysis. The focus of this course starts with basic accounting process from journalizing and ends with construction of financial statements, followed by the analysis of the financial statements. This course gives students a basic insight into the way business performance is measured, and how it can be analyzed.

Content 
Conceptual framework of financial accounting . Accounting concepts and conventions.. Accounting records - Classification of accounts, Double-Entry system, Recording transactions in Journal, Ledger, Preparation of Trial Balance . Theory and practice of measurement of Business income . Financial statements, construction, closure and adjusting process . Internal Control systems- Cash, Receivables, Inventories . Fixed assets and depreciation, Liabilities . Sources of funds - equity and debts. . Statement of Cash flow . Financial Statement analysis.
 

3
4.


Behavioural Sciences in Management

Objective 
This introductory course focuses on the individual, and behavior as an individual and as a member of a group, organization, or society. The course also covers the study of the social system with which business organizations operate and its implications. 

Content 
. Domains of social psychology and other disciplines of behavioral sciences . The individual - basic psychological factors, integrating factors and emotions . Interpersonal relations . Learning . Social and cultural habitat . Groups and organizations . Leadership and change.

3
5.


Quantitative Methods for Management - I

Objective 
The general objective is to develop mathematical and statistical skills, interpret and analyze data pertaining to fundamental areas of management and to formulate and analyze various managerial situations that are encountered in business environment. The course coverage emphasizes application of statistics and probability theory. 

Content 
. Using data to convey meaning . Summary of measures to capture data . Concepts in probability . Introduction to probability distribution, random variables and expectation . Sampling and sampling methods . Sampling distribution . Point and interval estimation . Testing of hypothesis . Analysis of variance . Non - parametric methods . Correlation analysis . Regression lines . Multiple regression and correlation.
 

3
6.


Fundamentals of IT and JAVA Programming

Objective 
This course is aimed at giving the students an exposure to the fascinating world of information technology (IT). In today's world, IT and its applications are permeating into more and more facets of human life. A good grounding in the fundamentals of IT will therefore stand the student in good stead in personal and professional life. In addition, programming in Java is also introduced. Programming is aimed to develop a new way of thinking - gaining an in-depth understanding of the problems, dissecting them and then successfully tackling them. Java has been selected as the programming language because of its ever-increasing popularity due to its wide applicability. 

Content 
. Fundamentals of IT - introduction to the internet and the world wide web (WWW) . Information technology - an overview of what it is and what are its applications . Computer system types, components, digital signals, microprocessors, input/output devices, storage devices etc. . Introduction to software - operating systems, word processing and DTP, spreadsheet and database applications . Foundations of modern networks - overview of different architectures and protocols . Multimedia . IT applications in business . Personal, social and ethical issues in IT . Java Programming - fundamentals of object oriented programming, features of Java . Overview of Java language - program structure, tokens, statements, Java virtual machine, constants, variables and data types, operators and expression, decision making and looping, classes, objects and methods arrays strings and vectors, interfaces . Applet programming, graphics programming.
 

3
7.  

Self Awareness and Personal Growth - III

Objective

This course is essentially an experiential learning programme based on the teachings and revelations of enlightened beings of the past and present of different countries, especially Bharatavarsha, that endeavours to instill a firm foundation for the holistic development and growth of the individual in all spheres and dimensions of existence. In the modern, industrialized, so-called civilized and mechanized society with its high speed, killer instinct culture, sophisticated living styles and ruthless competitions where everyone is competing against every other person, it is increasingly becoming difficult to lead a simple, sane, stress-free, healthy, happy and peaceful life. This mindless rat-race creates a great amount of tension within and without, which leads to tremendous dissatisfaction and frustration, eventually giving rise to human robots, completely drained of all physical, mental and psychic energy, incapable of undistorted perception and therefore right understanding. Personal Growth or Inner Growth is the only real growth that happens, comes about spontaneously and naturally when all the mental and emotional blocks which hinder inward flowering drops through a process of self-study and self-awareness. All this leads to deep observation and learning about one's self thereby initiating a process of self-inquiry leading to the awakening of inward perception. Through this course the students are also encouraged to explore the possibilities, ways and means that would help the individual to bring out/unfold his or her hidden potentials and creativity and pave the way for an integrated, harmonious and total human growth and development and spiritual flowering. This course is an effort to revive the deep felt need for self-knowledge first and foremost before anything else.

Content

Self-knowledge, Self-unfoldment, Personality, Individuality, Emotional Intelligence (EQ),  Spiritual Quotient (SQ), Darshanam, Three Ls of Life, Mental/Emotional blocks to inward flowering, Human being, nature and evolutionary possibilities, Mind nature, content and states, Karma, Kleshas, Pancha Koshas, Stress-understanding and management, Yoga-misconceptions, history, theory, practice and application, Concentration and Meditation, Spirituality-misconceptions and facts, Cultural Heritage of India, Health psychology, Indian psychology, Human body, Nutrition and dietetics,  Mysteries of the Universe, Selected readings from Bhagavad-Gita, Yoga Sutras, Hitopadesha, Thirukkural and other texts, Life and teachings of sages, seers and awakened beings, Ayurveda-an overview, Stories and anecdotes, Social and global issues and problems etc.

1

Term IV (July - September)

Sl. No. Title of the Course Credits
1.


Strategic Management

Objective 
This course intends providing a foundation on the principles of management and strategy, and introduces the concepts of corporate strategy, business strategy and functional strategies. The environmental appraisal and organizational appraisal to identify the strengths, weaknesses, opportunities and threats for a company are introduced. Tools for environment, industry and business analysis, concepts of competitive forces, and their relation to a firm�s goals, and objectives and policies would be introduced. Cases from Indian and international organizations are extensively used for developing analytical and comprehensive skills for strategic planning. The second part of this course first deals with the concepts of competitive advantage, core competence, sustainability and strategy formulation. The course then concentrates on strategy implementation and control, with emphasis on value chain analysis, PLC models, and planning and functional strategy development. The strategic control systems and their uses and corporate governance would also be introduced in the course.

Content 
� Introduction & Overview � Process of Crafting and Executing Strategy � Analyzing Company�s External Environment � Analyzing Company�s Resource and Competitive Position � Generic Competitive Strategies � Other important strategy Choices � Competing in Foreign Markets � Strategies for Specific Company and industry situations � Diversification Strategies for Managing a Group of Businesses � Strategy, Ethics & Social Responsibility � Building Resource Strength and Organizational Capabilities � Managing Internal Strategy operations � Corporate Culture.
 

3
2.


International Business

Objective 
The course provides an introduction to the area of international business. Cross-border trade in goods, services and assets has globalized the world economy. In this regard, the course explores economic globalization, the broad theories of international trade & finance, and the intimate links between the macro environment and firm level international business strategies. Using a mix of text book theory, academic and popular journal article by some of best thinkers in this field, class room debates, real data exercise on trade & FDI using online UNCTAD trade tools, case studies, and country presentations, students get a living idea of the broad contours of international business, and the forces that drive it.

Content 
� Globalization � The political, legal, economic & cultural environments of nations � �The motives, benefits and costs of foreign direct investment (FDI) � International Trade Theory: traditional & modern approaches � Instruments of trade policy � Bilateral, regional and multilateral trade agreements � Balance of Payments � International monetary systems and exchange rate regimes � Exchange rate determination and exposure � Global capital markets and the international finance function � International business strategy & structure � Entering foreign markets: attractiveness, costs, and risks � Entering foreign markets: Exports � Entering foreign markets: Direct investment & collaborative strategies � Global marketing.
 

3
3.


Legal Aspects of Business

Objective 
This course seeks to provide the student with a basic awareness of the salient features of important legislations which have a bearing on management of business organizations in the country.

Content 
� Constitutional and administrative law � Indian judicial system � Law of contract � Law of partnership � Sale of goods act � Tax law � Negotiable instruments � Company law � Law of intellectual property � Consumer protection law � Economic legislation � Law of insurance � Factories act.
 

3
4. Elective 1 3
5 Elective 2 3
6 Elective 3 3
7  

Self Awareness and Personal Growth - IV

Objective

This course is essentially an experiential learning programme based on the teachings and revelations of enlightened beings of the past and present of different countries, especially Bharatavarsha, that endeavours to instill a firm foundation for the holistic development and growth of the individual in all spheres and dimensions of existence. In the modern, industrialized, so-called civilized and mechanized society with its high speed, killer instinct culture, sophisticated living styles and ruthless competitions where everyone is competing against every other person, it is increasingly becoming difficult to lead a simple, sane, stress-free, healthy, happy and peaceful life. This mindless rat-race creates a great amount of tension within and without, which leads to tremendous dissatisfaction and frustration, eventually giving rise to human robots, completely drained of all physical, mental and psychic energy, incapable of undistorted perception and therefore right understanding. Personal Growth or Inner Growth is the only real growth that happens, comes about spontaneously and naturally when all the mental and emotional blocks which hinder inward flowering drops through a process of self-study and self-awareness. All this leads to deep observation and learning about one's self thereby initiating a process of self-inquiry leading to the awakening of inward perception. Through this course the students are also encouraged to explore the possibilities, ways and means that would help the individual to bring out/unfold his or her hidden potentials and creativity and pave the way for an integrated, harmonious and total human growth and development and spiritual flowering. This course is an effort to revive the deep felt need for self-knowledge first and foremost before anything else.

Content

Self-knowledge, Self-unfoldment, Personality, Individuality, Emotional Intelligence (EQ),  Spiritual Quotient (SQ), Darshanam, Three Ls of Life, Mental/Emotional blocks to inward flowering, Human being, nature and evolutionary possibilities, Mind nature, content and states, Karma, Kleshas, Pancha Koshas, Stress-understanding and management, Yoga-misconceptions, history, theory, practice and application, Concentration and Meditation, Spirituality-misconceptions and facts, Cultural Heritage of India, Health psychology, Indian psychology, Human body, Nutrition and dietetics,  Mysteries of the Universe, Selected readings from Bhagavad-Gita, Yoga Sutras, Hitopadesha, Thirukkural and other texts, Life and teachings of sages, seers and awakened beings, Ayurveda-an overview, Stories and anecdotes, Social and global issues and problems etc.

 

Term V (October - December)


Sl. No. Title of the Course Credits
1
Management of Environment
Objective 
Growing consciousness and concern towards environmental issues and initiatives of corporate bodies, social organizations, and the state intervention led to pro-environmental business development. Eco-friendly processes, products and services, conservation of natural resources have taken center stage in globalization of economic forces. Developing and maintaining competitiveness in a market economy required managing environmental concerns for global acceptability. In the process, awareness of the role and significance of natural resources and sensitivity to ecological issues became key success factors for a business organization. The present course tries to build these issues to management education and bring in the much needed �greening of management education�.

Content 
� Sensitization of students to environmental issues and concerns and bring the concept of sustainable development to the fore � Skill development in analysis of environmental trends and business opportunities � Developing pro-environment decision making pursuit � Strategy development and implementation in the context balancing economic, social and environmental objectives � Attitudinal development in creating a managerial mind-set that would help conserve bio-diversity, nature and prevent genetic pollution of ecosystem.
 
3
2
Managerial Values and Business Ethics
Objective 
Business ethics and social responsibility lays a knowledge foundation for decision making, helpful to aspiring managers in building pragmatic attitudes translatable into managerial skills relevant to their work environment. Social transformation based on economic development poses a challenge to business managers in balancing economic return with social justice. The course covers human nature, social needs, optimal resource utilization, bio-conservation, economic growth, political manifesto, visionary management and social audit.

Content 
� The timeless human values � Business organization and managerial jobs � Managerial values � Cases in value- based management � Business scenario and competitive passion � Ethical imperatives of business � Cases in business ethics � Managerial leadership � Value based managerial leadership � Social responsibility of business.
 
3
3 Economic Environmental Policy  
4 Elective 4  
5 Elective 5  
6 Elective 6  
7

Self Awareness and Personal Growth - V

Objective

This course is essentially an experiential learning programme based on the teachings and revelations of enlightened beings of the past and present of different countries, especially Bharatavarsha, that endeavours to instill a firm foundation for the holistic development and growth of the individual in all spheres and dimensions of existence. In the modern, industrialized, so-called civilized and mechanized society with its high speed, killer instinct culture, sophisticated living styles and ruthless competitions where everyone is competing against every other person, it is increasingly becoming difficult to lead a simple, sane, stress-free, healthy, happy and peaceful life. This mindless rat-race creates a great amount of tension within and without, which leads to tremendous dissatisfaction and frustration, eventually giving rise to human robots, completely drained of all physical, mental and psychic energy, incapable of undistorted perception and therefore right understanding. Personal Growth or Inner Growth is the only real growth that happens, comes about spontaneously and naturally when all the mental and emotional blocks which hinder inward flowering drops through a process of self-study and self-awareness. All this leads to deep observation and learning about one's self thereby initiating a process of self-inquiry leading to the awakening of inward perception. Through this course the students are also encouraged to explore the possibilities, ways and means that would help the individual to bring out/unfold his or her hidden potentials and creativity and pave the way for an integrated, harmonious and total human growth and development and spiritual flowering. This course is an effort to revive the deep felt need for self-knowledge first and foremost before anything else.

Content

Self-knowledge, Self-unfoldment, Personality, Individuality, Emotional Intelligence (EQ),  Spiritual Quotient (SQ), Darshanam, Three Ls of Life, Mental/Emotional blocks to inward flowering, Human being, nature and evolutionary possibilities, Mind nature, content and states, Karma, Kleshas, Pancha Koshas, Stress-understanding and management, Yoga-misconceptions, history, theory, practice and application, Concentration and Meditation, Spirituality-misconceptions and facts, Cultural Heritage of India, Health psychology, Indian psychology, Human body, Nutrition and dietetics,  Mysteries of the Universe, Selected readings from Bhagavad-Gita, Yoga Sutras, Hitopadesha, Thirukkural and other texts, Life and teachings of sages, seers and awakened beings, Ayurveda-an overview, Stories and anecdotes, Social and global issues and problems etc.

 

Term VI (January - March)

Sl. No. Title of the Course Credits
1 Elective 7 3
2 Elective 8 3
3 Elective 9 3
4 Elective 10 3
5 Elective 11 3
6 Elective 12 3

 

207
PROGRAMS
OFFERED
5
AMRITA
CAMPUSES
15
CONSTITUENT
SCHOOLS
A
GRADE BY
NAAC, MHRD
8th
RANK(INDIA):
NIRF 2018
150+
INTERNATIONAL
PARTNERS