Amala Bharatham Campaign started by cleaning the National Highways passing through Major cities of Kerala. Volunteers cleaned and disposed of 1000 tonnes of wastes. About 1 lakhs of people participated in the cleaning drive. Aim of the campaign is to make awareness about the importance of cleanliness and also to observe a particular day on every month as a cleaning day.
As part of the Clean-up Drive, Ammas devotees came together to clean the roads of Kollam district. They also distributed small book about how to keep your surroundings clean.
Amala Bharatham Campaign will be initiated by cleaning the roads and public places of Kollam. Many people from different categories of life will also participate along with the Amrita family in the clean-up drive.The clean-up programme will be extended to different places of Kollam district, stated the Secretary,Mr.Rangan.
As part of the clean-up drive by the students and staff of the Amrita Vishwa Vidyapeetham, around 600 students, staff and brahmacharis of the Amritanandamayi Matt at Amrithapuri participated in the cleaning of the Sasthamcotta lake and town the other day.
Amala Bharatham Cleaning Drive became a different experience for the society. The volunteers removed the tonnes of wastes from the different areas like the market, Sasthamcota Canal, taluk etc. Later, they divided this wastes to different categories like bio-degradable and non-bio-degradable wastes. Bio0degradables are then transported to the ashram's recycle plant.