BBA - Bachelor of Business Administration

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The Bachelor of Business Administration (BBA) at Amrita AHEAD is a 3-year undergraduate online program designed to equip students with necessary professional skills in the areas of management and business administration. This course trains students on relevant industry certifications in emerging and important areas such as Data Analytics, Digital Marketing, Finance, HR and Management. Industry partners include Amazon AWS, Oracle, Google and many more.

The program follows an industry aligned curriculum which makes the student job-ready.

Industry Relevant Specializations

  • Data Analytics
  • Marketing
  • HR, Finance, Project Management and Operations
  • Financial Management
  • Digital Marketing

Industry Certifications Training

  • Amazon Certifications (Optional) for Data Analytics
  • Microsoft certifications (Optional) for Marketing
  • Oracle E-business suite Certifications for HR, Finance, Project Management and Operation
  • SalesForce for Marketing Administration
  • National Institute of Securities Markets (NISM) Certifications for Financial Management
  • NSE (National Stock Exchange) Academy Certification in Financial Markets (NCFM) Certifications for Financial Management - Foundation, Intermediate and Proficiency.
  • PMI (Project Management Institute) certifications
  • Association for Supply Chain Management (ASCM) for Operations Management
  • American Marketing Association (AMA) for Marketing
  • Google Certifications for Digital Marketing and Advertising

Industry-Ready Training.
Interaction with Industry experts and Industry led projects.

Mentored industry-relevant projects (Final Semester).
In areas of Operations, Supply chain Management, Human resources management, Marketing and Finance.

Job Prospects.
We have students placed, many in core areas like Banking, Insurance and Digital Marketing. Our BBA alumni have won awards, gone abroad for higher education and for jobs.

Eligibility

Students with Indian Education:

12th or equivalent
Any Undergraduate student or 10+3 year Diploma students aspiring for Business Management Programs.

Students with Foreign Education:

Certificate of Equivalence from Association of Indian Universities is needed. This is required by any student with a Foreign Education who wishes to apply to an Indian University. Please refer to https://aiu.ac.in/.

Candidates with work experience will have an added advantage for admissions.

Course Duration

Limits No. of years
Minimum 3
Maximum 6

Fee Structure*

Semester Amount
Semester 1 Rs 25000
Semester 2 Rs 25000
Semester 3 Rs 25000
Semester 4 Rs 25000
Semester 5 Rs 25000
Semester 6 Rs 25000
Total Rs 150000

* If you are a NRI or staying outside of India, please email ahead@amrita.edu

Title of Course
Communicative English
Principles of Management
Financial Accounting
Business and MIS (Theory & Lab)
Basic Concepts of Mathematics
Title of Course
Professional Communication
Business Organization and Systems
Business Economics
Environmental Science and Sustainability
Business Laws
Business Statistics
Title of Course
Organizational Behavior
Introduction to Marketing Management
Banking and Insurance
Cost and Management Accounting
ELECTIVE-A
Quantitative Techniques
Title of Course
Advanced Marketing Management
Basics of Human Resources Management
Introduction to Research Methods
Financial Management
Production and Operations Management
ELECTIVE B
Title of Course
Principles of International Business
Business Ethics and Corporate Social Responsibility
ELECTIVE C
ELECTIVE D
ELECTIVE E
Introduction to Strategic Management
Sustainable Business Administration
Title of Course
ELECTIVE F
ELECTIVE F
ELECTIVE F
Internship
Course Code Course Title Cr.
xxx One Elective course from stream ELECTIVE A – in SEM 3 4
xxx One Elective course from stream ELECTIVE B – in SEM 4 4
xxx One Elective course each from stream ELECTIVE C, D, E - in SEM 5 3 *4 credits = 12
xxx Three ELECTIVES from Elective stream F – in SEM 6 3 *4 credits = 12
Industry relevant specializations: Elective A - MS and Business analysis
Industry relevant specializations: Elective B - Digital Sales and Marketing
Industry relevant specializations: Elective C- SUPPLY CHAIN
Industry relevant specializations: Elective D- FINANCE AND TECHNOLOGY
Industry relevant specializations: Elective E– IT AND EMERGING TECHNOLOGIES
Elective F– OPERATIONS AND PROJECT MANAGEMENT

Academics

The Bachelor of Business Administration (BBA) at Amrita is a 3-year undergraduate online programme designed such that students will be able to achieve professional skills in the early stage of their management career. This course imparts innovative business education with social impact to the students. This programme follows a curriculum which will help the students undertake future administrative and management role. This programme is structured to equip students with education towards socially beneficial scientific research to create business strategies, ideas, products, business solutions and policies that impact society aiming social and environmental welfare.

Yes, It is certified by UGC. It is equivalent to any other degree offered by UGC.

The Online BBA programme is a 3-year programme. You, as a learner can either complete it within the stipulated time frame of 3 years or you can complete it within a maximum allowed duration of 6 years.

Every week, there will be a 1-hour live session. Reading materials and video lectures will be uploaded each week prior to live sessions. A 2-hour discussion forum is planned every week for each course. This will help the students to clarify their doubts and solve the questions/assignments in a timely manner. Approximately 15 weeks of e-content is prepared inclusive of exams. Each week at least 1 quiz will be conducted and 1 assignment will be given.

Each course will be in 4 quadrants, fully following the UGC guidelines.

1) Quadrant-I is e-Tutorial; which shall contain: Video and Audio Content in an organized form, Animation, Virtual Labs, etc, along with the transcription of the video.

2) Quadrant-II is e-Content; which shall contain; self-instructional material (digital Self Learning Material), e-Books, case studies, presentations etc, and also contain Web Resources such as further references, Related Links etc.

3) Quadrant-III is the Discussion forum for raising of doubts and clarifying the same by the Course Coordinator

4) Quadrant-IV is Assessment, which shall contain; Problems and Solutions, which could be in the form of Multiple Choice Questions, Fill in the blanks, Matching Questions, Short Answer Questions, Long Answer Questions, Quizzes, Assignments and solutions.

Yes. Per the UGC regulations, Online degrees at undergraduate and postgraduate level shall be treated as equivalent to the corresponding awards of the degrees at undergraduate and postgraduate level offered through conventional mode. The following things will be mentioned on the backside of the degree and mark sheets - Mode of delivery; Date of admission; Date of completion.

Yes, every week, for every course, there will be a live doubt clearing session with the faculty, typically for about an hour. These sessions will also be recorded and available for watching later.

In order to accommodate working professionals, these sessions will be held on weekends or after working hours.

Examinations are conducted as per the new regulations through the Online Technology Enabled Proctored mode.

BBA courses offer the students an opportunity to acquire professional skills in the early stage of their career as a management professional. This is one of the most popular professional degrees that will teach students about the fundamentals of management and business. BBA degrees is a combination of theory, practical knowledge application, and personality development. BBA program at Amrita is designed for versatile candidates who wish to pursue career growth while they are working elsewhere unable to take up educational courses amidst their job. Moreover, BBA graduates from Amrita Ahead will be acquired by enterprises, business companies and corporations looking forward to multiskilled candidates with conceptual and practical knowledge in the field of business management contributing business ideas, solutions and strategies to nation upholding ethical practices.

Upon successful completion of the programme, prospective and esteemed job profiles that graduates gain are Finance Manager, Business Administrator, Human Resource Manager, Research and Development Manager, Business Consultant, Information Systems Manager, Marketing Manager, Territorial Sales Manager, Business analyst, Project Manager, Strategist, Market Analyst, Business Idea Developer and much more. Top Recruiters for BBA at Amrita are Amazon, Godrej & Boyce, Infosys BPO, EY, Mphasis, WIPRO Step – Up, Federal Bank, KPMG, RR Donnelley, VWR Labs, Sutherland, Indigo and TCS BPS.


Admissions

12th or equivalent.

Any Undergraduate student or Diploma students aspiring for Business Management Programs.

Students with Foreign Education: Bachelor’s Degree - any of the above-mentioned degrees and Certificate of Equivalence from Association of Indian Universities (required by all students with foreign education who wishes to apply to an Indian University, refer to
https://aiu.ac.in/

Candidates with work experience will have an added advantage during admissions.

No, there is no admission fee when you apply. It is free.

It is a simple and easy process. You need to fill out our application form in order to apply.

Please click on the following link to apply:
https://aoap.amrita.edu/ahead/index/

You can contact us via Email, Call or WhatsApp. You can also chat with us through the chat window present on our website.

Email: ahead@amrita.edu

Mobile: 8590240617

Whatsapp:8590007473

We are always here to help you and make your journey as easy as possible.

Yes, International Students are welcome. Students with foreign education can also apply. Certificate of Equivalence from Association of Indian Universities is needed. This is required by any student with a foreign education who wishes to apply to an Indian University. Please refer to
https://aiu.ac.in/

Dr. Kurunandan Jain

Dr. Kurunandan Jain is currently an Assistant Professor at the Department of Cybersecurity and System Networks, Amrita Vishwa Vidyapeetham Amritapuri. He is a mathematics PhD graduate from Imperial College London and has won two awards for excellence in teaching from the aforementioned college

M Soumya Krishnan

Assistant Professor Department of Computer Science & IT Amrita Vishwa Vidyapetham Kochi Campus

M Soumya Krishnan currently serves as Assistant Professor in the Department of Computer Science & IT, School of Arts & Sciences, Amrita Vishwa Vidyapeetham, Kochi. She is an MCA (B’Level) graduate along with holding M.Sc (CS) and M.Phil (CS) degrees. She is currently pursuing her PhD in Computer Science in the area of Business Analytics and Intelligence using Machine Learning Techniques. She has been associated with Amrita Vishwa Vidyapeetham since 2005.

Kameswaran. S

Mr. Kameswaran S is a practicing Chartered Accountant with more than twenty three years’ experience in auditing and consulting roles .He has taught many courses to name a few such as Accounting & Advanced accounting , Strategic Financial Management, Strategic Cost Management and Performance Evaluation, Cost and Management Accounting,Security Analysis and Portfolio Management, International Financial Management, Financial Risk Management & Project Appraisal. Since August 2000 he has been teaching courses for MBA, C.A. Intermediate and final students

Dr. Parvathi Vaidyanathan

Dr. Parvathi Vaidyanathan has been teaching for the last 15 years and has taught Organizational Behavior, Leadership, Business Law, Human Resource. Her initial research focused on managing quality of work life and development of people’s lives and career. She received her M.Phil and P.hD in the area of human Resources from Bharathiar University, Coimbatore. She also holds a dual master’s degree in psychology and psychotherapy.

Amrita AHEAD BBA Advantage

Top-ranked
University
UGC approved
programmes
Immersive learning
experience
Affordable
Outstanding faculty from India and abroad
Complete your BBA at your own pace (3 to 6 years)
Industry-aligned
curriculum
Career/Placement
Assistance
Course Mentors
Build your startup at
Amrita TBI- India’s top startup incubator

Bachelor of Business Administration Degree

Earn a prestigious UGC approved degree from Amrita Vishwa Vidyapeetham, the fourth best University in India.
Per the UGC regulations, Online degrees at undergraduate and postgraduate level shall be treated as equivalent to the corresponding awards of the degrees at undergraduate and postgraduate level offered through conventional mode.

Join a growing global network of accomplished Amrita alumni.

The Amrita
Accreditations & Recognitions

The National Assessment and Accreditation Council (NAAC),Government of India accredited our University with an ‘A’ grade.The Schools under the aegis of Amrita University have over 108 programmes in disciplines as diverse as Biotechnology, Engineering, Management, Medicine, Dentistry, Ayurveda, Pharmacy, Nanotechnology, Communication, Arts & Science and Education, providing our students with an outstanding training in our several campuses across multiple states. Needless to add, this multi-disciplinary character of our University facilitates a laudable synergy within our midst greatly enabling us all to derive maximum benefit from the expertise of each other.

Amrita ranked 4th Best University in India- NIRF, Govt. of India

Join Amrita

Last Date: April 30, 2021

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Placements

Data is based on on-campus information

Job Titles

Finance Manager

Business Administrator

Human Resource Manager

Research and Development Manager

Business Consultant

Information Systems Manager

Marketing Manager

Territorial Sales Manager

Business Analyst

Project Manager

Strategist

Market Analyst

Business Idea Developer

International University Partners

Go Global with our International Programs:Student Exchange program, Study Abroad Program and 3+1+ x Integrated Masters Program

Students Testimonials

Data is based on on-campus information


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Mr Vivek Nair

Presently pursuing MSc Business Management, University of Salford, Manchester

“I was inspired by the classes that are of a high standard and my faculty were supportive and motivated me forward. They are always willing to help, not only in education but also in the mental health of the students. The programme also offers students a wide choice of social activities. The environment here is sociable and it feels like a family. Amrita is a pretty safe place to study and live.”

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Ashutosh Rai

PreppyPick, Founder & CEO

Amrita University is a place where one can learn, make the fullest of their time and enjoy many such life preaching activities. During my stay at Amrita University for a total of three years, I came across a variety of people from different countries and cultures. I had received so many opportunities to express the best version of myself, a big thank you to my ever-inspiring mentors who helped me discover the part of myself that I could present to the world. Amrita is a temple of knowledge and values whereby we can find two types of gurus- Shiksha Guru and Diksha Guru.

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Ms.Ananthalekshmy

"Amrita Vishwa Vidyapeetham is one of the best colleges in the country with a global reputation that has the best academic excellence and has produced many successful graduates.The university offers research orientated and latest world class education. Along with the most up-to-date facilities and ideal conditions for students, the university provides value education with special focus on life skills which helps students improve their personality and develop a positive attitude towards life. Amrita helped me develop a disciplined life and hone my skills for a successful career. I will forever cherish my life at Amrita. Amrita helped me become the best version of myself. Forever an Amritian!”

vishnuvijaysankar

Vishnu Vijay Sankar

Probationary Officer, Federal Bank

"Amrita Vishwa Vidyapeetham has done an exceptional job in helping me to widen my capacity to learn and gain knowledge. This platform has played a vital role in creating a solid base for my career with it's world class faculty, value driven curriculum, skill building exercises, research led learning experiences, exemplary placement assistance and value added socially responsible activities. To this day, I'm grateful for the exposure I got from my life changing experience at Amrita.”

varsha

Varsha Sureshkumar

BBM (2009-12); MBA (2012-14)

Currently pursuing Ph.D. from Amrita School of Business Texas, United States

"It has been more than a decade since I first started at Amrita, and I always look back on my experience with much fondness and gratitude. My love for learning, my love for teaching were both nurtured by Amrita’s wonderful teachers and guides. The education at Amrita instilled in me a strong desire to always do my part for society, no matter how small. It gave me the strength and faith to stay focused on my goals and pursue my dream – as I am doing right now, while finishing my doctoral dissertation in finance. Right from the first day, Amrita’s environment filled us students with a need to explore beyond the classroom. Our assignments and projects throughout our course helped us master the concepts in the classroom, and apply that knowledge outside. From projects like business plan development and attending conferences and seminars, the BBM course helped train managers who had a solid foundation in management, but were aware of the challenges and current issues of the real world. This first step in my academic journey shaped my decision to stay a part of Amrita for my post graduate and doctoral studies. The communication and presentation skills honed through our soft skills classes are invaluable even today as I present my research and findings. The writing assignments and communications courses molded strong written skills – an important tool for any researcher. More than anything, the love and respect for knowledge, learning and a dedication to the world around you – these three qualities have motivated me to pursue my research for the last 5 years, communicate my findings, and constantly strive to make the world a better place. Amrita is a family that always holds you close, and I am blessed to be a part of it.”

varsha

Sree Parvathy

Associate - Assurance (Audit)EY

"In 2014, I got that golden opportunity to do BBM in Amrita. Since I was appealed to the efficiencies of the friendly resourceful mentors and of course the inevitable factor "The campus and its qualitative facilities", I decided to do M.Com on the same campus. Thus in 2017 I started my M.Com course and completed it in 2019. In the same year, I got placed in EY. The moments I spent there are still precious & valuable for me. Apart from education for living, Amrita enlightens us with the education for life. I can be a perfect example of that. The person who I was and who I am when I stepped out of the campus are entirely different. The life there transformed me a lot. I was able to build up new capabilities and skills. I as an Amritian and the support of the CIR Department and my teachers has got a vital role in my ability to grab a position in EY. Amrita is having a versatile exposure compared to that of the rest of the colleges.I will cherish those golden days which I had spent in Amrita with my friends & teachers throughout my life, and those days will still remain close to my heart. I feel privileged to be an Amritian now and then.”

varsha

Malini A

(Batch 2013-16) Audit Associate

"Being a part of Amrita is indeed a matter of pride for me. Studying in Amrita Vishwa Vidyapeetham was a wonderful experience. Amrita helped me to cultivate positive outlook towards future with strongly committed and motivated mentors,without them I won't be what i am today.The campus provides finest infrastructure facilities and peaceful ambience has enabled me to develop and expand my career by providing us with the skills that has opened doors for me to walk in to a highly professional career.Thanks Amrita for being such a beautiful memory for all Amritian's.”

varsha

Ardra Syam

(Senior Associate, Recruiting Services,Amazon Bangalore)

(Ex Amritian : BBM Amritapuri Campus(2014-17) , MBA-MS Bengalaru Campus (2017-19))

"Words can't describe how thankful I am to all the core faculties at Amrita Vishwa Vidyapeetham.I thank my Almighty, Amma for all the learning experiences and opportunities she has provided to the students through Amrita educational institutions.The experiential learning culture of Amrita has motivated me to pursue my post graduation in MBA-MS from Bengaluru campus after my undergraduation in BBM from Amritapuri campus. Life at both Amritapuri and Bengaluru campuses made me become more visionary and efficient in life. With the help of dedicated faculties, great facilities and great campus placements Amrita Institutions have provided me a second home which has helped me in driving a successful professional and personal life.”

varsha

Anagha Nair

(Tax Consultant I, Deloitte Tax, LLP) (Ex Amritian : BBM Amritapuri Campus(2014-2017), MBA(Major- Finance) Coimbatore Campus (2017-2019)

"Amrita Vishwa Vidyapeetham has a lot to offer to its students, including a beautiful campus, an opportunity to be part of many social activities and an amazing set of faculties who help you, both at professional and a personal front. My BBM Degree at Amritapuri Campus gave me a clearer insight into my chosen field of career. I further chose to continue with Amrita by pursuing MBA at the Coimbatore campus where I discovered my passion for Finance. Now with the help of campus placement I am happily placed at Deloitte. I am greatly thankful to my institution and my gurus who helped me along this journey.”

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Apoorv Vinesh Singhal

BBM (2006-09) and MBA-MS (2010-12)
Dy. Manager – International Business,
Kalpataru Power Transmission Limited, Mumbai

"As I sit to pen down my thoughts, I am brimmed with emotions to recall that I was the student of the 1st batch of BBM 14 years ago. I am reminded of many things that have contributed into making of a well-rounded individual. AMRITA is the reason for who I am today. I consider myself more of a Generalist than domain specialist, and the platform to explore my innate qualities, to have the freedom to pose different questions, have healthy discussions on different ideologies, and even try to develop an unmanned VTOL was provided by AMRITA. The programs offered have always been industry relevant. Even as 1st batch, our program was unique from similar courses offered across India. Our University didn’t shy away from offering some advanced management topics viz., Business & Social Environment, Evolution of Indian Business, Workplace Relations & Emotions, (which is Organizational Behaviour & Psychology), Foreign Language & International Culture, IT for Managers, Indian Constitution, Business Law, and Advance Strategic Management with Cases, etc. While these courses were entirely new to us, the pedagogy was lucid. I strongly believe that the environment and people around us are the potential contributors to success and growth, and that is how AMRITA’s BBM program was instrumental to me. This is the place, where I broke my mold and learnt some valuable life lessons. As students at AMRITA, we saw that inclusive growth is given more importance, which ultimately prepares you till the time you reach out in the world. I could see that I was truly fortunate to be a part of something that is world-class. ”