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The MBA students of the Department of Management, Amrita Vishwa Vidyapeetham, Amritapuri campus, attended a discussion on the topic ‘How Digital Marketing Works in a Global Scenario’ with Ms. Pooja Vinod Kumar, Associate Consultant, iSmart Communication Pte Ltd. (also an Alumni of Amrita School of Business Amritapuri 2016-18 batch) on August 16, 2019.
She shared how Inbound Marketing helps in creating leads to the company. Students were also enlightened about Search Engine Optimization (SEO) and how it works and why it is important to learn about it for those who want to pursue a career in digital marketing.