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Overview

The Master of Arts in Communication program engages in a broad array of courses that range from the development of hands-on skills to the exploration of theory, to a focus on practice and application, and analysis of state-of-art research. This stimulating course which creates professionals with advanced communication skills. The course recognises the advances in communication technologies and the increasing globalisation of business enterprises. Graduates of the program serve as scholars and educators or shoulder responsibilities as communicative and creative professionals that meet global standards.

The Department of Mass Communication offers a two – year masters program in communication with multiple specializations. Students are trained to become competent professionals in Journalism, Video Production, Animation, Web Content & Design, or Integrated Marketing Communication.

Academics

The Master of Arts in Communication program engages in a broad array of courses that range from the development of hands-on skills to the exploration of theory, to a focus on practice and application, and analysis of state-of-art research. This stimulating course which creates professionals with advanced communication skills. The course recognises the advances in communication technologies and the increasing globalisation of business enterprises. Graduates of the program serve as scholars and educators or shoulder responsibilities as communicative and creative professionals that meet global standards.

The Department of Mass Communication offers a two – year masters program in communication with multiple specializations. Students are trained to become competent professionals in Journalism, Video Production, Animation, Web Content & Design, or Integrated Marketing Communication.

Curriculum

Semester I
S. No. Course Code Structural Framework Course Title L T P Credits
1. 21CMJ501 Core Module Critical Approach to Communication Theories 2 0 2 4
2. 21CMJ502 Core Module Media Laws and Ethics: Issues and Debates 0 2 4
3. 21CMJ503 Core Module Applied Media Research 0 2 4
4. 21CMJ504 Core Module Contemporary Issues 0 0 1
5. 21CMJ505 Core Module Environment and Social Issues: Global Media Perspectives 0 0 3
6. 21CMJ581 Core Module Quantitative Data Analysis for Social Science Research 0 1 2 2
7. 21CMJ582 Core Module Qualitative Data Analysis for Social Science Research 0 1 2 2
8. 21CMJ583   *Seminar 1 2 2
9. 21CUL501   Cultural Education 2 0 0 P/F
Total       22
         
Semester II
S. No Course Code Structural Framework Course Title L T P Credits
1. 21CMJ511 Broadcast Bundle 1A: Technological Approaches to Television Journalism 1 1 4 4
2. 21CMJ512 Basic Photography and Videography 1 1 4
3. 21CMJ513 Film Studies: Theory and Analysis 1 1 4 4
4. 21CMJ514 IMC Bundle 1B: Integrated Marketing Communications 1 1 4 4
5. 21CMJ515 Digital Marketing Communication Basics 1 1 4
6. 21CMJ516 Branding Media and Entertainment 1 1 4
7. 21CMJ517 Print Bundle 1C: Reporting for Print Media 0 1 6 4
8. 21CMJ518 Editing for Print Media- I 0 1 6
9. 21CMJ519 Fake News and Disinformation- Issues and Challenges 0 1 6 4
10. 21CMJ520 New Media and Design Bundle 1D: Techniques of Graphic Communication and Visual Design 1 1 4 4
11. 21CMJ521 Social Media Metrics and Evaluation 1 1 4 4
12. 21CMJ522 Social Media Optimization for Brands 1 1 4 4
Total = 16 credits for Mandatory Specialization (4 x 3 = 12) and Elective (4 x 1=4) 16
21CMJ590 Research Project Review 2 0 0 2 1
13. 21CMJ584 *Seminar 0 1 2 2
14. 21AVP501 Amrita Value Programme 1 0 0 1
Total 20
*THREE MANDATORY SPECIALIZATION courses from ANY ONE Bundle (1A to 1D) and ONE ELECTIVE course from any of the other Bundles  in the semester
Semester III
S. No Course Code Structural Framework Course Title L T P Credits
1 21CMJ601 Broadcast Bundle 2A: 1.Writing, Reporting and Producing Television News 1 1 4 4
2 21CMJ602 Documentary and Short Film Production 1 1 4 4
3 21CMJ603 Advanced Photography and Videography 1 1 4 4
4 21CMJ604 IMC Bundle 2B: 1.Public Relations, Media and Event Management 1 1 4 4
5 21CMJ605 Advertising Practice for Print, Digital and Broadcast 1 1 4 4
6 21CMJ606 Rural Brand Management 1 1 4 4
7 21CMJ607 Print Bundle 2C: 1.Newspaper Design and Magazine Production 1 4
8 21CMJ608 Advanced Multimedia Reporting 0 1 6 4
9 21CMJ609 Editing for Print Media -II 0 1 6 4
10 21CMJ610 New Media and DesignBundle 2D: Animation and Web Design 1 4
11 21CMJ611 Fundamentals of Digital Advertising 1 1 4 4
12 21CMJ612 Search Engine Optimization for Brands 1 1 4 4
Total = 16 credits for Mandatory Specialization (4 x 3 = 12) and Elective (4 x 1=4) 16
1. 21CMJ681 *Seminar 0 1 2 2
2. 21CMJ690 Communication Research Project and Viva Voce 4
3. # Open Elective 2
Total 24
Semester IV

21CMJ699-Internship – 10 credits with regular monitoring (once a month with the Industry rep) and report presentation and viva voce. Certificate from organization interned in is mandatory. Industry reps to review the internship reports prior to student submission and send in an approval letter to internship co-coordinator. Grades will be awarded.

Lateral Entry : A provision for lateral entry to the MA Communication programme in the 3rd semester for students who possess a Post Graduate Diploma in Journalism/Communication along with a minimum of two years relevant Post PG Diploma experience.

*Seminars : Introduction of the Seminar Component (2 credits), Students individually present a seminar on a current topic for 10 minutes followed by a review. The idea is to improve students’ Time Management, Planning and Prioritization – Attitude, Verbal and Nonverbal Skills – Communication Skills – Etiquette and Interview Skills. Students are to connect with an NGO, Corporate, Media organization and the like for quality ideas for presentation. This would also help build student portfolio and networking.

# Options to choose one Open Elective course offered from other Departments in the campus

*OPEN ELECTIVES (ANY ONE)
Course Code Course Title L T P Credits
18OEL690 Media for Social Change 1 0 2 2
18OEL691 Scripting for Rural Broadcasting 1 0 0 2
Eligibility

Admission

Eligibility

A pass in bachelor’s degree in any discipline with minimum of 50% marks

Selection

Due to COVID-19, CAPTEST will now be conducted as skype interview

Program Overview

Programme Educational Objectives (PEOs)

The students graduating from the Mass Communication program will be able to:

PEO1 [Critical and integrative Thinking] – Develop a critical and epistemological thinking in national and international politics, economy, ethics, culture, religion, and social institutions.

PEO2 [Effective verbal and non-verbal communication] – Clearly and coherently use spoken and written words and visuals for narrative, descriptive and analytical methods in informational, persuasive and creative purposes.

PEO3 [Societal and Environmental Awareness] – Understand the responsibility as a journalist and media student to improve the environment in which they operate and to engage in strategies and practices that promote sustainability.

PEO4 [Ethical Reasoning] – Understand and apply ethical communication, principles and practices in academic, journalistic, personal, vocational and civic situations.

PEO5 [Leadership] – Be an entrepreneur and serve media industry interests as a means toward the greater goal of serving the public, and to also directly promote media literacy and apply social interactions in socio-political economy, cultural, and developmental diaspora from the grassroots level to the new media to embrace difference.

Programme Specific Outcomes (PSOs)

The students of the Communication program will be able to:

PSO1: Create a strong research-oriented theoretical foundation in consonance with recent advances in the discipline of Mass Communication.

PSO 2: Take a creative, empirical, ethical, and sustainable approach to the program that combines conceptual and theoretical media repertoires, including print, broadcast, IMC, and multimedia.

PSO 3: Provide an opportunity to extend the knowledge base to the world of practice with a view to promoting a healthy interface between academia and society.

Goal

To promote communication education that leads to modern, ethical and creative media practices, with a positive bearing on the individual, industry and society.

Objectives

Amrita Vishwa Vidyapeetham’s entry into the field of communication is an appropriate response to society’s rising expectations of its media institutions, some of which, stem from the momentous changes that have occurred in our social, technological, economic and cultural landscapes. It is indeed at such junctures that media have a significant role to play in influencing people’s lives, opinions and aspirations.

After economic liberalization, even as the country’s communication sector grew, its practitioners have had to deal with diverse interests and reflect on complex changes confronting our society. To address such complexities, media demands professionals who are avant garde in thought, free spirited, highly creative, aesthetic, analytical and knowledgeable of the systems and processes that bear upon our nation.

Also, new opportunities are knocking on the doors of students in the area of communication. There is a need therefore, to promote a wide spectrum of abilities amongst Amrita’s media students, to enable them to pursue new and allied areas that have emerged in the communication field.

Course Description

A student desirous of obtaining an M. A. Communication degree has to complete four semesters of study. The student must earn a minimum of 16 credits every semester and a total of 64 credits over four semesters, in order to qualify for the award of the degree. Please see below for detailed course information. Respective course credits are listed in the third column.

During Semester I, all modules are mandatory for all students. After Semester I, having had an introduction to the different career streams, students can make a decision regarding which career streams they would like to specialize in. They have to choose a minimum of two career streams, subject to approval by the faculty council.

Fee Structure

To be updated

Program Fees for the year 2019-2021
Campus Tuition Fees
per sem
Tuition Fees
Total
Hostel & Mess
Per Year
  Updating Soon * #

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Why Amrita

The top reasons to choose Amrita for your career

601-800th

World University Rankings 2020

141

BRICS Rankings 2020

801–1000th

World University Rankings 2020

168th

BRICS University Rankings 2020

5th

India University Rankings 2020

12th

Overall Rankings 2020
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5th Best
University in India
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Amrita Ranked No.1 in India Top 100 in The World
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‘A++’ Grade

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