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Overview

The Master of Arts in Communication program engages in a broad array of courses that range from the development of hands-on skills to the exploration of theory, to a focus on practice and application, and analysis of state-of-art research. This stimulating course which creates professionals with advanced communication skills. The course recognises the advances in communication technologies and the increasing globalisation of business enterprises. Graduates of the program serve as scholars and educators or shoulder responsibilities as communicative and creative professionals that meet global standards.

The Department of Mass Communication offers a two – year masters program in communication with multiple specializations. Students are trained to become competent professionals in Journalism, Video Production, Animation, Web Content & Design, or Integrated Marketing Communication.

Academics

The Department of Mass Communication offers a two – year masters’ program in Communication with multiple specializations. Students are trained to become competent professionals in Broadcast Media, Marketing Communication, Animation and Web Design, and Print Media. The syllabus is updated annually by a panel consisting of academic and industry experts, and alumni, keeping in mind the demands of the industry.

The syllabus bridges the traditional and modern academic approaches in each of the areas of focus and encourages students to implement their skills in addressing relevant social issues with an added Indian consciousness. The courses are also stepped up in its content with the inclusion of need-of-the-hour modules such as fact-checking, fake news identification, UX/UI design, and Social media brand management, among others, in order to match the pace of the fast-changing industry and its sprouting technology -driven challenges

The course is reinforced with a semester-long internship. Students are also encultured with a rigour in research through modules in software assisted Qualitative and Quantitative analysis. Students are also encouraged to publish their research in quality academic journals.

Handbook for the Candidates

Curriculum

Semester I
S. No. Course Code Structural Framework Course Title L-T-P Credits
1. 24CMJ501 DSC Critical Approach to Communication Theories 2 0 2 4
2. 24CMJ502 DSC Media Laws and Ethics: Issues and Debates 2 0 2 4
3. 24CMJ503 DSC Applied Media Research 3 0 2 4
4. 24CMJ504 DSC Contemporary Issues 1 0 0 1
5. 24CMJ505 DSC Environment and Social Issues: Global Media Perspectives 3 0 0 3
6. 24CMJ581 DSC Quantitative Data Analysis for Social Science Research 0 1 2 2
7. 24CMJ582 DSC Qualitative Data Analysis for Social Science Research 0 1 2 2
8. 24CMJ583 SEC *Seminar 0 1 2 2
9. 24CMJ590 Project Research Proposal 0 1 2 2
10. 22ADM501 VAC Glimpses of Indian Culture 2 0 1 P/F
11. 22AVP103 VAC Mastery Over Mind 1 0 2 2
Total 26
Semester II

*Three Mandatory Specialization courses from ANY ONE Bundle (1A to 1D) and One Elective course from any of the other Bundles in the semester

S. No Course Code Structural Framework (DSE) Course Title L T P Credits
1. 24CMJ511 Broadcast Bundle 1A: 1.Technological Approaches to Television Journalism 2 1 2 4
2. 24CMJ512 2.Basic Photography and Videography 2 1 2 4
3. 24CMJ513 3. Film Studies: Theory and Analysis 3 0 2 4
4. 24CMJ514 IMC Bundle 1B: 1. Branding and Communications 4 0 0 4
5. 24CMJ515 2. Digital Marketing Communication Basics 4 0 0 4
6. 24CMJ516 3. Branding Media and Entertainment 4 0 0 4
7. 24CMJ517 Print Bundle 1C: 1.Reporting for Print Media 0 1 6 4
8. 24CMJ518 2. Editing for Print Media- I 0 1 6 4
9. 24CMJ519 3.Fake News and Disinformation- Issues and Challenges 4 0 0 4
10. 24CMJ520 New Media and Design Bundle 1D: 1.Techniques of Graphic Communication and Visual Design 0 1 6 4
11. 24CMJ521 2. Social Media Metrics and Evaluation 0 1 6 4
12. 24CMJ522 3.Social Media Optimization for Brands 0 1 6 4
  Total = 16 credits for Mandatory Specialization (4 x 3 = 12) and Elective (4 x 1=4) 16
13. 24CMJ523 DSE Contemporary Issues and Analysis 1 0 0 1
14. 24CMJ591 Project Research Project Review 0 2 4 4
15. 24CMJ584 SEC *Seminar 0 1 2 2
16.   VAC Amrita Value Programme 1 0 0 1
Total   24
Semester III

(Electives Bundle 2) Electives 3 courses from Bundle 2 and 1 from other electives in the semester

S. No Course Code Structural Framework (DSE) Course Title L T P Credits
1 24CMJ601 Broadcast Bundle 2A: 1.Writing, Reporting and Producing Television News 2 1 2 4
2 24CMJ602 2.Documentary and Short Film Production 2 1 2 4
3 24CMJ603 3.Advanced Photography and Videography 2 1 2 4
4 24CMJ604 IMC Bundle 2B: 1.Public Relations and Event Management 4 0 0 4
5 24CMJ605 2.Advertising Practice for Print, Digital and Broadcast 4 0 0 4
6 24CMJ606 3.Sustainability and Marketing 4 0 0 4
7 24CMJ607 Print Bundle 2C: 1.Newspaper Design and Magazine Production 0 1 6 4
8 24CMJ608 2.Advanced Multimedia Reporting 0 1 6 4
9 24CMJ609 3.Editing for Print Media -II 0 1 6 4
10 24CMJ610 New Media and Design Bundle 2D: 1. Animation and WebDesign 0 1 6 4
11 24CMJ611 2.Fundamentals of Digital Advertising 0 1 6 4
12 24CMJ612 3.Search Engine Optimization for Brands 0 1 6 4
Total = 16 credits for Mandatory Specialization (4 x 3 = 12) and Elective (4 x 1=4) 16
1. 24CMJ681 SEC *Seminar 0 1 2 2
2. 24CMJ690 Project Communication Research Project and Viva Voce   8
3.   Open Elective # Open Elective   2
Total   28
Open Elective

PRE-REQUSITE COURSES for elective choices

  1. Technological Approaches to Television Journalismpre requisite forAdvanced Multimedia Reporting
  2. Digital Marketing Basics pre requisite for Fundamentals of Digital Advertising/Search Engine Optimization for Brands
S. No Course Code Structural Framework (DSE) Course Title L T P Credits
# 24OEL658   Media for Social Change 2 0 0 2
Semester IV
S. No Course Code Structural Framework (DSE) Course Title L T P Credits
  24CMJ699 Project Internship   12

Internship – 12 credits with regular monitoring (once a month with the Industry rep) and report presentation and viva voce. Certificate from organization interned in is mandatory. Industry reps to review the internship reports prior to student submission and send in an approval letter to internship co-coordinator. Grades will be awarded.

Lateral Entry: A provision for lateral entry to the MA Communication programme in the 3rd semester for students who possess a Post Graduate Diploma in Journalism/Communication along with a minimum of two years relevant Post PG Diploma experience.

*Seminars- Introduction of the Seminar Component (2 credits), Students individually present a seminar on a current topic for 10 minutes followed by a review. The idea is to improve students’ Time Management, Planning and Prioritization – Attitude, Verbal and Nonverbal Skills – Communication Skills – Etiquette and Interview Skills. Students are to connect with an NGO, Corporate, Media organization and the like for quality ideas for presentation. This would also help build student portfolio and networking.

# Options to choose one Open Elective course offered from other Departments in the campus

Evaluation Pattern
Course Type L-T-P Internal : External Evaluation Scheme
Internal External
CA (T) CA (L) MT ES (T) ES (L)
2 0 0 50 : 50 20 30 50
3 0 0
4 0 0
1 0 0
2 1 2 65 : 35 15 30 20 35  
3 0 2
1 1 4 70 : 30 10 40 20 30
2 0 2
1 0 2 80 : 20 80 20
0 1 2
0 1 6

CA (T) – Continuous Assessment Theory
CA (L) – Continuous Assessment Lab
MT – Mid- Term Examination
ES (T) – End Semester Examination Theory
ES (L) – End Semester Examination Lab

Amrita Value Programmes for PG programmes
Course Code Title L-T-P
22ADM502 Vedanta in day-to-day life 1-0-0
22AVP506 Message of Swami Vivekananda 1-0-0
22AVP508 Indian Arts and Literature 1-0-0
22AVP510 Appreciation of Kerala Mural Arts Forms 1-0-0
22AVP501 Message of ŚrīMātāAmritanandamayi Devi 1-0-0
22AVP502 Insights from the Ramayana 1-0-0
22AVP503 Insights from the Mahabharata 1-0-0
22AVP504 Insights from the Upanishads 1-0-0
22AVP505 Insights from Bhagavad Gita 1-0-0
22AVP512 Ancient Indian Science and Technology 1-0-0
22AVP507 Great Spiritual Teachers of India 1-0-0
22AVP509 Yoga and Meditation 1-0-0
Eligibility

Admission

Eligibility
  • One year PG Diploma for those who have completed 4 years BA (Hons) in any stream, with minimum of 50% marks.
  • Two Year PG Degree for those who have completed 3 years BA in any stream, with minimum of 50% marks.
Selection

Online interview

Duration

4 semesters 2 years

Intake

60

Admission Procedure CAP Test Sample question paper

For MA Mass Comm. – 15K to 30K worth of scholarship *

Program Overview

Programme Educational Objectives (PEOs)

The students graduating from the Mass Communication program will be able to:

PEO1 [Critical and integrative Thinking] – Develop a critical and epistemological thinking in national and international politics, economy, ethics, culture, religion, and social institutions.

PEO2 [Effective verbal and non-verbal communication] – Clearly and coherently use spoken and written words and visuals for narrative, descriptive and analytical methods in informational, persuasive and creative purposes.

PEO3 [Societal and Environmental Awareness] – Understand the responsibility as a journalist and media student to improve the environment in which they operate and to engage in strategies and practices that promote sustainability.

PEO4 [Ethical Reasoning] – Understand and apply ethical communication, principles and practices in academic, journalistic, personal, vocational and civic situations.

PEO5 [Leadership] – Be an entrepreneur and serve media industry interests as a means toward the greater goal of serving the public, and to also directly promote media literacy and apply social interactions in socio-political economy, cultural, and developmental diaspora from the grassroots level to the new media to embrace difference.

Programme Specific Outcomes (PSOs)

The students of the Communication program will be able to:

PSO1: Create a strong research-oriented theoretical foundation in consonance with recent advances in the discipline of Mass Communication.

PSO 2: Take a creative, empirical, ethical, and sustainable approach to the program that combines conceptual and theoretical media repertoires, including print, broadcast, IMC, and multimedia.

PSO 3: Provide an opportunity to extend the knowledge base to the world of practice with a view to promoting a healthy interface between academia and society.

Goal

To promote communication education that leads to modern, ethical and creative media practices, with a positive bearing on the individual, industry and society.

Objectives
  1. To provide a strong theoretical and practical foundation in various aspects of Communication
  2. To promote academic vigour and strong inter-disciplinary research foundation in communication, design, journalism, marketing, media studies, film studies, broadcast, anthropology, development studies, management, and other allied areas.
  3. To bridge industrial innovations and practices, and responsible and ethical media practices, and shape dynamic communication specialists who can cater to the changing trends of the industry and bring sustainable communication solutions to real-time social issues.
Learning Goals
  • Critical and Integrative Thinking
  • Effective written and oral communication
  • Societal and Environmental awareness
  • Ethical Reasoning
  • Leadership
Levels of Learning
  • Creating
  • Evaluating
  • Analysing
  • Applying
  • Understanding
  • Remembering
Course Description

A student desirous of obtaining an M. A. Communication degree has to complete four semesters of study. The student must earn a minimum of 16 credits every semester and a total of 64 credits over four semesters, in order to qualify for the award of the degree. Please see below for detailed course information. Respective course credits are listed in the third column.

During Semester I, all modules are mandatory for all students. After Semester I, having had an introduction to the different career streams, students can make a decision regarding which career streams they would like to specialize in. They have to choose a minimum of two career streams, subject to approval by the faculty council.

Program Highlights

The National Education Policy (NEP) styled syllabus bridges the traditional and modern academic approaches in the areas of Marketing, Broadcast and Design and Print streamsand encourages students to implement their skills in addressing relevant social issues with an added Indian consciousness.

The program includes the need-of-the-hour modules such as fact-checking, fake news identification, UX/UI design, Social media brand management, digital marketing among others, in order to match the pace of the fast-changing industry and its sprouting technology -driven challenges
The program is reinforced with a semester-long internship in the final semester. Students are also encultured with a rigour in research through modules in software assisted Qualitative and Quantitative analysis. Students are encouraged to publish their research in quality academic journals.

Career Opportunities
  1. Advertising and Branding
  2. Broadcast Media
  3. Journalism
  4. Graphic Designing
  5. UX/UI and Web Design
  6. Digital Marketing
  7. Research Associate
  8. Media analyst in IT companies ….and more

Fee Structure

Hostel and mess fee will update soon.
Caution Deposit – (To be paid along with First Semester Fee)

Program Fees for the year 2022-2023
Campus Tuition Fees
per sem
Caution Deposit
One Time fee
Hostel & Mess
Per Year
Coimbatore 56,000 10,000 #

Facilities at a glance

  • Central Library
  • Hostel Accomodation
  • Sports Facilites
  • Banking Facilities
  • Transport
  • Medical Services
  • Canteen
  • General Store
  • CISCO
  • ICTS
  • Reprographic Facility
Facilities video

Students can learn in an environment where they are comfortable and looked after. Here are the facilities that our campus provides…

Why Amrita

The top reasons to choose Amrita for your career

601-800th

World University Rankings 2020

141

BRICS Rankings 2020

801–1000th

World University Rankings 2020

168th

BRICS University Rankings 2020

5th

India University Rankings 2020

12th

Overall Rankings 2020
ranking
5th Best
University in India
ranking
Amrita Ranked No.1 in India Top 100 in The World
ranking
Topmost
‘A++’ Grade

Contact

Email ID – ascomadmit@amrita.edu
Ph: 9442562291 | +91 944 256 2291 |0422 268 5855

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