The Department of Mass Communication offers a two – year masters’ program in Communication with multiple specializations. Students are trained to become competent professionals in Broadcast Media, Marketing Communication, Animation and Web Design, and Print Media. The syllabus is updated annually by a panel consisting of academic and industry experts, and alumni, keeping in mind the demands of the industry.
The syllabus bridges the traditional and modern academic approaches in each of the areas of focus and encourages students to implement their skills in addressing relevant social issues with an added Indian consciousness. The courses are also stepped up in its content with the inclusion of need-of-the-hour modules such as fact-checking, fake news identification, UX/UI design, and Social media brand management, among others, in order to match the pace of the fast-changing industry and its sprouting technology -driven challenges
The course is reinforced with a semester-long internship. Students are also encultured with a rigour in research through modules in software assisted Qualitative and Quantitative analysis. Students are also encouraged to publish their research in quality academic journals.
Amrita Vishwa Vidyapeetham has not appointed any Agent or Third-Party Client for securing admission in any programme. Students are hereby requested to contact only the toll-free number on our website for any admission related queries.
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| S. No. | Course Code | Structural Framework | Course Title | L-T-P | Credits |
|---|---|---|---|---|---|
| 1. | 24CMJ501 | DSC | Critical Approach to Communication Theories | 2 0 2 | 4 |
| 2. | 24CMJ502 | DSC | Media Laws and Ethics: Issues and Debates | 2 0 2 | 4 |
| 3. | 24CMJ503 | DSC | Applied Media Research | 3 0 2 | 4 |
| 4. | 24CMJ504 | DSC | Contemporary Issues | 1 0 0 | 1 |
| 5. | 24CMJ505 | DSC | Environment and Social Issues: Global Media Perspectives | 3 0 0 | 3 |
| 6. | 24CMJ581 | DSC | Quantitative Data Analysis for Social Science Research | 0 1 2 | 2 |
| 7. | 24CMJ582 | DSC | Qualitative Data Analysis for Social Science Research | 0 1 2 | 2 |
| 8. | 24CMJ583 | SEC | *Seminar | 0 1 2 | 2 |
| 9. | 24CMJ590 | Project | Research Proposal | 0 1 2 | 2 |
| 10. | 22ADM501 | VAC | Glimpses of Indian Culture | 2 0 1 | P/F |
| 11. | 22AVP103 | VAC | Mastery Over Mind | 1 0 2 | 2 |
| Total | 26 | ||||
*Three Mandatory Specialization courses from ANY ONE Bundle (1A to 1D) and One Elective course from any of the other Bundles in the semester
| S. No | Course Code | Structural Framework (DSE) | Course Title | L T P | Credits |
|---|---|---|---|---|---|
| 1. | 24CMJ511 | Broadcast Bundle 1A: | 1.Technological Approaches to Television Journalism | 2 1 2 | 4 |
| 2. | 24CMJ512 | 2.Basic Photography and Videography | 2 1 2 | 4 | |
| 3. | 24CMJ513 | 3. Film Studies: Theory and Analysis | 3 0 2 | 4 | |
| 4. | 24CMJ514 | IMC Bundle 1B: | 1. Branding and Communications | 4 0 0 | 4 |
| 5. | 24CMJ515 | 2. Digital Marketing Communication Basics | 4 0 0 | 4 | |
| 6. | 24CMJ516 | 3. Branding Media and Entertainment | 4 0 0 | 4 | |
| 7. | 24CMJ517 | Print Bundle 1C: | 1.Reporting for Print Media | 0 1 6 | 4 |
| 8. | 24CMJ518 | 2. Editing for Print Media- I | 0 1 6 | 4 | |
| 9. | 24CMJ519 | 3.Fake News and Disinformation- Issues and Challenges | 4 0 0 | 4 | |
| 10. | 24CMJ520 | New Media and Design Bundle 1D: | 1.Techniques of Graphic Communication and Visual Design | 0 1 6 | 4 |
| 11. | 24CMJ521 | 2. Social Media Metrics and Evaluation | 0 1 6 | 4 | |
| 12. | 24CMJ522 | 3.Social Media Optimization for Brands | 0 1 6 | 4 | |
| Total = 16 credits for Mandatory Specialization (4 x 3 = 12) and Elective (4 x 1=4) | 16 | ||||
| 13. | 24CMJ523 | DSE | Contemporary Issues and Analysis | 1 0 0 | 1 |
| 14. | 24CMJ591 | Project | Research Project Review | 0 2 4 | 4 |
| 15. | 24CMJ584 | SEC | *Seminar | 0 1 2 | 2 |
| 16. | VAC | Amrita Value Programme | 1 0 0 | 1 | |
| Total | 24 | ||||
(Electives Bundle 2) Electives 3 courses from Bundle 2 and 1 from other electives in the semester
| S. No | Course Code | Structural Framework (DSE) | Course Title | L T P | Credits |
|---|---|---|---|---|---|
| 1 | 24CMJ601 | Broadcast Bundle 2A: | 1.Writing, Reporting and Producing Television News | 2 1 2 | 4 |
| 2 | 24CMJ602 | 2.Documentary and Short Film Production | 2 1 2 | 4 | |
| 3 | 24CMJ603 | 3.Advanced Photography and Videography | 2 1 2 | 4 | |
| 4 | 24CMJ604 | IMC Bundle 2B: | 1.Public Relations and Event Management | 4 0 0 | 4 |
| 5 | 24CMJ605 | 2.Advertising Practice for Print, Digital and Broadcast | 4 0 0 | 4 | |
| 6 | 24CMJ606 | 3.Sustainability and Marketing | 4 0 0 | 4 | |
| 7 | 24CMJ607 | Print Bundle 2C: | 1.Newspaper Design and Magazine Production | 0 1 6 | 4 |
| 8 | 24CMJ608 | 2.Advanced Multimedia Reporting | 0 1 6 | 4 | |
| 9 | 24CMJ609 | 3.Editing for Print Media -II | 0 1 6 | 4 | |
| 10 | 24CMJ610 | New Media and Design Bundle 2D: | 1. Animation and WebDesign | 0 1 6 | 4 |
| 11 | 24CMJ611 | 2.Fundamentals of Digital Advertising | 0 1 6 | 4 | |
| 12 | 24CMJ612 | 3.Search Engine Optimization for Brands | 0 1 6 | 4 | |
| Total = 16 credits for Mandatory Specialization (4 x 3 = 12) and Elective (4 x 1=4) | 16 | ||||
| 1. | 24CMJ681 | SEC | *Seminar | 0 1 2 | 2 |
| 2. | 24CMJ690 | Project | Communication Research Project and Viva Voce | 8 | |
| 3. | Open Elective | # Open Elective | 2 | ||
| Total | 28 | ||||
PRE-REQUSITE COURSES for elective choices
| S. No | Course Code | Structural Framework (DSE) | Course Title | L T P | Credits |
|---|---|---|---|---|---|
| # | 24OEL658 | Media for Social Change | 2 0 0 | 2 |
| S. No | Course Code | Structural Framework (DSE) | Course Title | L T P | Credits |
|---|---|---|---|---|---|
| 24CMJ699 | Project | Internship | 12 |
Internship – 12 credits with regular monitoring (once a month with the Industry rep) and report presentation and viva voce. Certificate from organization interned in is mandatory. Industry reps to review the internship reports prior to student submission and send in an approval letter to internship co-coordinator. Grades will be awarded.
Lateral Entry: A provision for lateral entry to the MA Communication programme in the 3rd semester for students who possess a Post Graduate Diploma in Journalism/Communication along with a minimum of two years relevant Post PG Diploma experience.
*Seminars- Introduction of the Seminar Component (2 credits), Students individually present a seminar on a current topic for 10 minutes followed by a review. The idea is to improve students’ Time Management, Planning and Prioritization – Attitude, Verbal and Nonverbal Skills – Communication Skills – Etiquette and Interview Skills. Students are to connect with an NGO, Corporate, Media organization and the like for quality ideas for presentation. This would also help build student portfolio and networking.
# Options to choose one Open Elective course offered from other Departments in the campus
| Course Type L-T-P | Internal : External | Evaluation Scheme | ||||
|---|---|---|---|---|---|---|
| Internal | External | |||||
| CA (T) | CA (L) | MT | ES (T) | ES (L) | ||
| 2 0 0 | 50 : 50 | 20 | – | 30 | 50 | – |
| 3 0 0 | ||||||
| 4 0 0 | ||||||
| 1 0 0 | ||||||
| 2 1 2 | 65 : 35 | 15 | 30 | 20 | 35 | |
| 3 0 2 | ||||||
| 1 1 4 | 70 : 30 | 10 | 40 | 20 | 30 | – |
| 2 0 2 | ||||||
| 1 0 2 | 80 : 20 | 80 | – | 20 | ||
| 0 1 2 | ||||||
| 0 1 6 | ||||||
CA (T) – Continuous Assessment Theory
CA (L) – Continuous Assessment Lab
MT – Mid- Term Examination
ES (T) – End Semester Examination Theory
ES (L) – End Semester Examination Lab
| Course Code | Title | L-T-P |
|---|---|---|
| 22ADM502 | Vedanta in day-to-day life | 1-0-0 |
| 22AVP506 | Message of Swami Vivekananda | 1-0-0 |
| 22AVP508 | Indian Arts and Literature | 1-0-0 |
| 22AVP510 | Appreciation of Kerala Mural Arts Forms | 1-0-0 |
| 22AVP501 | Message of ŚrīMātāAmritanandamayi Devi | 1-0-0 |
| 22AVP502 | Insights from the Ramayana | 1-0-0 |
| 22AVP503 | Insights from the Mahabharata | 1-0-0 |
| 22AVP504 | Insights from the Upanishads | 1-0-0 |
| 22AVP505 | Insights from Bhagavad Gita | 1-0-0 |
| 22AVP512 | Ancient Indian Science and Technology | 1-0-0 |
| 22AVP507 | Great Spiritual Teachers of India | 1-0-0 |
| 22AVP509 | Yoga and Meditation | 1-0-0 |
Online interview
4 semesters 2 years
60
For MA Mass Comm. – 15K to 30K worth of scholarship *
The students graduating from the Mass Communication program will be able to:
PEO1 [Critical and integrative Thinking] – Develop a critical and epistemological thinking in national and international politics, economy, ethics, culture, religion, and social institutions.
PEO2 [Effective verbal and non-verbal communication] – Clearly and coherently use spoken and written words and visuals for narrative, descriptive and analytical methods in informational, persuasive and creative purposes.
PEO3 [Societal and Environmental Awareness] – Understand the responsibility as a journalist and media student to improve the environment in which they operate and to engage in strategies and practices that promote sustainability.
PEO4 [Ethical Reasoning] – Understand and apply ethical communication, principles and practices in academic, journalistic, personal, vocational and civic situations.
PEO5 [Leadership] – Be an entrepreneur and serve media industry interests as a means toward the greater goal of serving the public, and to also directly promote media literacy and apply social interactions in socio-political economy, cultural, and developmental diaspora from the grassroots level to the new media to embrace difference.
The students of the Communication program will be able to:
PSO1: Create a strong research-oriented theoretical foundation in consonance with recent advances in the discipline of Mass Communication.
PSO 2: Take a creative, empirical, ethical, and sustainable approach to the program that combines conceptual and theoretical media repertoires, including print, broadcast, IMC, and multimedia.
PSO 3: Provide an opportunity to extend the knowledge base to the world of practice with a view to promoting a healthy interface between academia and society.
To promote communication education that leads to modern, ethical and creative media practices, with a positive bearing on the individual, industry and society.
A student desirous of obtaining an M. A. Communication degree has to complete four semesters of study. The student must earn a minimum of 16 credits every semester and a total of 64 credits over four semesters, in order to qualify for the award of the degree. Please see below for detailed course information. Respective course credits are listed in the third column.
During Semester I, all modules are mandatory for all students. After Semester I, having had an introduction to the different career streams, students can make a decision regarding which career streams they would like to specialize in. They have to choose a minimum of two career streams, subject to approval by the faculty council.
The National Education Policy (NEP) styled syllabus bridges the traditional and modern academic approaches in the areas of Marketing, Broadcast and Design and Print streamsand encourages students to implement their skills in addressing relevant social issues with an added Indian consciousness.
The program includes the need-of-the-hour modules such as fact-checking, fake news identification, UX/UI design, Social media brand management, digital marketing among others, in order to match the pace of the fast-changing industry and its sprouting technology -driven challenges
The program is reinforced with a semester-long internship in the final semester. Students are also encultured with a rigour in research through modules in software assisted Qualitative and Quantitative analysis. Students are encouraged to publish their research in quality academic journals.
Hostel and mess fee will update soon.
Caution Deposit – (To be paid along with First Semester Fee)
| Program Fees for the year 2022-2023 | ||||
| Campus | Tuition Fees per sem |
Caution Deposit One Time fee |
Hostel & Mess Per Year |
|
| Coimbatore | 56,000 | 10,000 | # | |
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Email ID – ascomadmit@amrita.edu
Ph: 9442562291 | +91 944 256 2291 |0422 268 5855
