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M. F. A. Visual Media: Applied Art and Advertising

M. F. A. Visual Media: Applied Art and Advertising is a Postgraduate program offered by the School of Arts and Sciences, Amrita Vishwa Vidyapeetham, Kochi Campus.

M. F. A. Visual Media: Applied Art and Advertising

The MFA in Applied Art and Advertising is a two-year postgraduate programme that emphasises visual arts. The syllabus highlights the use of design and other arts on various common items to give them an artistic spin and make them seem more appealing and presentable. Following graduation, candidates can choose from a range of employment profiles, including those for art teachers, art directors, graphic designers, set designers, entrepreneurs and others.

The course empowers students so that they:

  • Comprehend, synthesize and employ advertising theories, practices, principles and concepts to create and produce communication design appropriate to the target audience fulfilling the advertising need appropriate to the context.
  • Put into practice their learning on theory in art, designing and practice whenever encountered with a communication and aesthetic problem.
  • Come up with the most appropriate, practical, and within the budget, brand solutions through advertising in various media.
  • Gain industry level exposure in graphic designing, applied art, photography, videography, etc.
  • Understand by conducting research to identify the communication and information gaps in a society and experiment with lateral thinking to solve the problem with designing.

Programme Duration: 2 years (2 Semesters)

Important Note

Commencement of Application form : February 08th ,2023


Semester I
Course Title
Basics of Advertising
Studies in Visual Aesthetics
Visualization and Storyboarding Practice
Components of Visual Design Practice
Design and Society
Audiography Lab
Photography Practice
Videography Practice
Graphic Design Lab
Cultural Education
Semester II
Course Title
History of Art
Internet Advertising
Creative Copywriting
Elective I
Anatomy and Sketching Practice
Advertising Photography and Digital Design Practice
Research methodology for Communication and Media studies
Digital Video Production Lab
Ad Filmmaking practice
Amrita Values Programme
Semester III
Course Title
Brand Management
Intellectual Property Rights for media
Elective II
Advanced Illustration
Typography Practical
Media Advertisement Practice
Packaging Practical
Live in Lab / Open Elective
Mini Project in Visual Media
Life Skills
Semester IV
Course Title
Comprehensive and Technical Viva Voce
Project Work in Visual Media
Elective I
Course Title
Design and Entrepreneurship Practice
Public Service Advertising Practice
Social Media and Entrepreneurship Practice
Elective II
Course Title
Sustainable Designing Practice
Video Production for Online Media Lab
Product Photography Practice



Graduation in any discipline with 50% marks.


2 Years – 4 Semesters

Fee Structure


Fee Structure (Semester Wise)
Scholarship Fees

Why Amrita

The top reasons to choose Amrita for your career


World University Rankings 2019


BRICS Rankings 2020


World University Rankings 2019


BRICS University Rankings 2020


India University Rankings 2023


Overall Rankings 2023
7th Best
University in India
Amrita Ranked No.1 in India Top 100 in The World
‘A++’ Grade

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