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M. F. A. Visual Media: Applied Art and Advertising

M. F. A. Visual Media: Applied Art and Advertising is a Postgraduate program offered by the School of Arts and Sciences, Amrita Vishwa Vidyapeetham, Kochi Campus.

M. F. A. Visual Media: Applied Art and Advertising

M. F. A. Visual Media: Applied Art and Advertising is a Postgraduate program offered by the School of Arts and Sciences, Amrita Vishwa Vidyapeetham, Kochi Campus.

Curriculum

Semester I
Course Code Course Title L T P Cr ES
18FNA501 Basics of Advertising 1 1 0 2 A
18FNA500 Communication and Media Theories 1 1 0 2 E
18FNA508 Studies in Visual Aesthetics 2 0 0 2 D
18FNA509 Research Methodology for Communication and Media Studies 2 1 0 3 G
18FNA571 Elements of Composition Lab. 0 1 2 2 L1
18FNA551 Audiography Practice Lab. I 0 1 2 2 L2
18FNA552 Photography Practice Lab. I 0 1 2 2 L3
18FNA553 Videography Practice Lab. I 0 1 2 2 L4
18FNA576 Graphic Design Lab. I 0 1 2 2 L5
18CUL501 Cultural Education 2 0 0 P/F F
TOTAL 19
Semester II
Course Code Course Title L T P T P Cr E S
18FNA511 History of Art 2 0 0 2 A
18FNA512 Media Ethics and Laws 2 0 0 2 B
18FNA514 Creative Copywriting for Print and Online Media 1 1 0 2 E
18FNA515 Creative Copywriting for Radio and Television 1 0 2 2 D
18FNA517 Public Relations 1 0 0 1 H
18FNA584 Digital Video Editing 0 1 2 2 L2
18FNA556 Audiography Practice Lab. II 0 1 2 2 L1
18FNA557 Photography Practice Lab. II 0 1 2 2 L5
18FNA558 Videography Practice Lab. II 0 1 2 2 L6
18FNA679 Short Film Production (Fiction and Documentary) Lab. 0 1 2 2 L3
18FNA586 Graphic Design Lab. II 0 1 2 2 L4
18AVP501 Amrita Values Programme 1 0 0 1 F
TOTAL     22
Semester III
Course Code Course Title L T P Cr E S
18FNA601 Visualization and Storyboarding 1 1 0 2 A
18FNA602 Brand Management 2 0 0 2 B
18FNA603 Internet Advertising 1 1 0 2 C
Elective 2 0 0 2 E
18FNA585 Illustration Practical 0 0 2 1
18FNA587 Typography Practical 0 0 2 1
18FNA590 Visualization and Storyboarding Lab. 0 0 2 1 L1
18FNA674 Media Advertisement Practice Lab. 0 1 2 2 L2
18FNA676 Packaging Practical 0 0 2 1 L4
18FNA678 Television Commercials and Radio Spots Lab. 0 1 2 2 L3
18FNA690 Live-in-Lab.@ / Open Elective* 2 0 0 2 J
18FNA698 Mini Project 4 P1
TOTAL     22
Semester IV
Course Code Course Title Cr E S
18FNA692 Internship 2 P1
18FNA696 Comprehensive and Technical Viva-voce 4 P2
18FNA697 Project Work 4 P
TOTAL 10
TOTAL for the Programme = 73 Credits
ELECTIVES (any one)
Course Code Course Title L T P Cr E S
18FNA521 Web Design and Content Management 2 0 0 2 E
18FNA634 Motion Graphics for Film and Television 2 0 0 2 E
18MCJ632 Creative Expression in Regional Language 2 0 0 2 E
18MCJ633 Photo Journalism 2 0 0 2 E

* One Open Elective course is to be taken by each student, in the third semester, from the list of Open electives offered by the School.

# Students undertaking and registering for a Live-in-Lab project, can be exempted from registering for an Open Elective course in the third semester.

Open Electives
Open Electives Amrita Values Programme
Advanced Statistical Analysis for Research Marketing Research Message from Amma’s Life for the Modern World
Basics of PC Software Media for Social Change Lessons from the Ramayana
Computer Hardware and Networking Media Management Lessons from the Mahabharata
Consumer Protection Act Object-Oriented Programming Lessons from the Upanishads
Corporate Communication Painting and Sculpture Message of the Bhagavad Gita
Design Studies Personal Finance Life and Message of Swami Vivekananda
Disaster Management Principles of Advertising Life and Teachings of Spiritual Masters India
Essentials of Cultural Studies Principles of Packaging Insights into Indian Arts and Literature
Foundations of Mathematics Scripting for Rural Broadcasting Yoga and Meditation
Foundations of Quantum Mechanics Social Media Website Awareness Kerala Mural Art and Painting
Course on Organic Farming and
Glimpses of Life through Literature Theatre Studies Benefits of Indian Medicinal Systems
Information Technology in Banking Writing for Technical Purposes Temple Mural Arts in Kerala
Knowledge Management Yoga and Personal Development Organic Farming in Practice
Fundamentals of Legal Awareness Ayurveda for Lifestyle Modification
Life Style and Therapy using Yoga
Eligibility

Admission

ELIGIBILITY

Graduation in any discipline with 50% marks.

DURATION

2 Years – 4 Semesters

Fee Structure

Will be updated soon

Program Fees for the year 2019-2021
Campus Tuition Fees
per sem
Tuition Fees
Total
Hostel & Mess
Per Year
* * * *

Why Amrita

The top reasons to choose Amrita for your career

601-800th

World University Rankings 2020

141

BRICS Rankings 2020

801–1000th

World University Rankings 2020

168th

BRICS University Rankings 2020

5th

India University Rankings 2020

12th

Overall Rankings 2020
ranking
5th Best
University in India
ranking
Amrita Ranked No.1 in India Top 100 in The World
ranking
Topmost
‘A++’ Grade
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