MFA-Visual Media with specialization in Applied Art and Advertising is a two-year intensive master’s program which will enhance creative skills like illustration and visualizations for advertising and brand communication designing in various media. Through this programme the students will learn technical skills in illustration, packaging design, typography, and advanced visualizations skills. The students also learn advanced photography and videography for advertising. Theoretical strategy planning and advertising is also taught intensely. Through cutting-edge facilities, guest lectures, and real-world project collaborations, students will have a rich portfolio and the expertise to thrive in the advertising and branding industry.
Amrita Vishwa Vidyapeetham has not appointed any Agent or Third-Party Client for securing admission in any programme. Students are hereby requested to contact only the toll-free number on our website for any admission related queries.
– Issued in Public Interest by Directorate of Admissions and Academic Outreach
| Course Title |
|---|
| Basics of Advertising |
| Studies in Visual Aesthetics |
| Visualization and Storyboarding Practice |
| Components of Visual Design Practice |
| Design and Society |
| Audiography Lab |
| Photography Practice |
| Videography Practice |
| Graphic Design Lab |
| Cultural Education |
| Course Title |
|---|
| History of Art |
| Internet Advertising |
| Creative Copywriting |
| Elective I |
| Anatomy and Sketching Practice |
| Advertising Photography and Digital Design Practice |
| Research methodology for Communication and Media studies |
| Digital Video Production Lab |
| Ad Filmmaking practice |
| Amrita Values Programme |
| Course Title |
|---|
| Brand Management |
| Intellectual Property Rights for media |
| Elective II |
| Advanced Illustration |
| Typography Practical |
| Media Advertisement Practice |
| Packaging Practical |
| Live in Lab / Open Elective |
| Mini Project in Visual Media |
| Life Skills |
| Course Title |
|---|
| Comprehensive and Technical Viva Voce |
| Internship |
| Project Work in Visual Media |
| Course Title |
|---|
| Design and Entrepreneurship Practice |
| Public Service Advertising Practice |
| Social Media and Entrepreneurship Practice |
| Course Title |
|---|
| Sustainable Designing Practice |
| Video Production for Online Media Lab |
| Product Photography Practice |
| Course Code | ourse title | L T P | CR | ES |
|---|---|---|---|---|
| 25OEL631 | Spiritual Praxis 1 | 1 1 2 | 2 | |
| 25OEL632 | Spiritual Praxis 2 | 1 1 2 | 2 |
2 Years – 4 Semester
Graduation in any discipline with 50% marks.
Selection will be based on merit and interview process.
This two-year postgraduate experience is meticulously crafted to refine the artistic vision of students and to fine tune their artistic sensibilities by intense course in Art History of the world to enable them to incorporate the sensibilities in their designing.
Advanced Fine Art Training: This programme takes the students through advanced art like anatomy drawing, manual and digital illustrations, Storyboarding and visualization, innovative sustainable packaging designs along with artistic photography and videography.
Master the Craft: The students will master the technicality of advanced graphic designing and digital editing skills to fine tune their strategic ideas into real-time materials.
Industry Readiness: The students are made to be industry ready with theoretical skills to convert marketing briefs into strategies, by learning advanced advertising and brand management theories with case studies.
Copywriting: Copywriting is given equal importance as designing. This helps the students to delve into the area of creative copy and content writing for various media.
Internship Programme: The final semester is dedicated to internship to enable students to put the knowledge and skill that they acquired during the course to put to practice in productive, real-time projects in the industry. During the internship the students will learn the nuances of practical brand management and ideate upon the real brand projects given by the respective advertising agencies.
Students who complete an MFA-Visual Media with specialization in Applied Art and Advertising can enter a wide range of exciting fields. Some prominent areas are given below.
Advertising Agencies: Beginning with the situation of visualizer with rapid growth into art direction and eventually to grow to become creative directors in design as well as copy.
Design-Studio: Students can become Communication designers in Design studios.
Copywriting: Students who have taken an interest in creative writing during their programme can become copywriters in any advertising or digital marketing agency.
Artist and Illustrators: The programmes enable the students to become illustrators and artists in big design organizations.
Typographers: The programme empowers the students to become independent typographers, designing typefaces for brands and media organizations.
Entrepreneurs:This programme enables the students to become freelance designers, applied artists, illustrators, storyboarding artists, typographers, graphic designers, photographers and independent ad film makers.
# Scholarship available for meritorious students. Please contact Admission Office (+91 830 400 4400) for details.
The top reasons to choose Amrita for your career
Admissions (Kochi)
+91 830 4004400, +91 484 710 2000, 710 2001, 280 2000
admission@kh.amrita.edu
For all Application (AOAP) related queries, please contact:
ugadmissions@amrita.edu
