M. F. A. Visual Media: Applied Art and Advertising is a Postgraduate program offered by the School of Arts and Sciences, Amrita Vishwa Vidyapeetham, Kochi Campus.
M. F. A. Visual Media: Applied Art and Advertising is a Postgraduate program offered by the School of Arts and Sciences, Amrita Vishwa Vidyapeetham, Kochi Campus.
| Course Code | Course Title | L | T | P | Cr | ES |
| 18FNA501 | Basics of Advertising | 1 | 1 | 0 | 2 | A |
| 18FNA500 | Communication and Media Theories | 1 | 1 | 0 | 2 | E |
| 18FNA508 | Studies in Visual Aesthetics | 2 | 0 | 0 | 2 | D |
| 18FNA509 | Research Methodology for Communication and Media Studies | 2 | 1 | 0 | 3 | G |
| 18FNA571 | Elements of Composition Lab. | 0 | 1 | 2 | 2 | L1 |
| 18FNA551 | Audiography Practice Lab. I | 0 | 1 | 2 | 2 | L2 |
| 18FNA552 | Photography Practice Lab. I | 0 | 1 | 2 | 2 | L3 |
| 18FNA553 | Videography Practice Lab. I | 0 | 1 | 2 | 2 | L4 |
| 18FNA576 | Graphic Design Lab. I | 0 | 1 | 2 | 2 | L5 |
| 18CUL501 | Cultural Education | 2 | 0 | 0 | P/F | F |
| TOTAL | 19 | |||||
| Course Code | Course Title | L T P | T | P | Cr | E S |
| 18FNA511 | History of Art | 2 | 0 | 0 | 2 | A |
| 18FNA512 | Media Ethics and Laws | 2 | 0 | 0 | 2 | B |
| 18FNA514 | Creative Copywriting for Print and Online Media | 1 | 1 | 0 | 2 | E |
| 18FNA515 | Creative Copywriting for Radio and Television | 1 | 0 | 2 | 2 | D |
| 18FNA517 | Public Relations | 1 | 0 | 0 | 1 | H |
| 18FNA584 | Digital Video Editing | 0 | 1 | 2 | 2 | L2 |
| 18FNA556 | Audiography Practice Lab. II | 0 | 1 | 2 | 2 | L1 |
| 18FNA557 | Photography Practice Lab. II | 0 | 1 | 2 | 2 | L5 |
| 18FNA558 | Videography Practice Lab. II | 0 | 1 | 2 | 2 | L6 |
| 18FNA679 | Short Film Production (Fiction and Documentary) Lab. | 0 | 1 | 2 | 2 | L3 |
| 18FNA586 | Graphic Design Lab. II | 0 | 1 | 2 | 2 | L4 |
| 18AVP501 | Amrita Values Programme | 1 | 0 | 0 | 1 | F |
| TOTAL | 22 |
| Course Code | Course Title | L | T | P | Cr | E S |
| 18FNA601 | Visualization and Storyboarding | 1 | 1 | 0 | 2 | A |
| 18FNA602 | Brand Management | 2 | 0 | 0 | 2 | B |
| 18FNA603 | Internet Advertising | 1 | 1 | 0 | 2 | C |
| Elective | 2 | 0 | 0 | 2 | E | |
| 18FNA585 | Illustration Practical | 0 | 0 | 2 | 1 | |
| 18FNA587 | Typography Practical | 0 | 0 | 2 | 1 | |
| 18FNA590 | Visualization and Storyboarding Lab. | 0 | 0 | 2 | 1 | L1 |
| 18FNA674 | Media Advertisement Practice Lab. | 0 | 1 | 2 | 2 | L2 |
| 18FNA676 | Packaging Practical | 0 | 0 | 2 | 1 | L4 |
| 18FNA678 | Television Commercials and Radio Spots Lab. | 0 | 1 | 2 | 2 | L3 |
| 18FNA690 | Live-in-Lab.@ / Open Elective* | 2 | 0 | 0 | 2 | J |
| 18FNA698 | Mini Project | 4 | P1 | |||
| TOTAL | 22 |
| Course Code | Course Title | Cr | E S |
| 18FNA692 | Internship | 2 | P1 |
| 18FNA696 | Comprehensive and Technical Viva-voce | 4 | P2 |
| 18FNA697 | Project Work | 4 | P |
| TOTAL | 10 | ||
| TOTAL for the Programme = 73 Credits |
| Course Code | Course Title | L | T | P | Cr | E S |
| 18FNA521 | Web Design and Content Management | 2 | 0 | 0 | 2 | E |
| 18FNA634 | Motion Graphics for Film and Television | 2 | 0 | 0 | 2 | E |
| 18MCJ632 | Creative Expression in Regional Language | 2 | 0 | 0 | 2 | E |
| 18MCJ633 | Photo Journalism | 2 | 0 | 0 | 2 | E |
* One Open Elective course is to be taken by each student, in the third semester, from the list of Open electives offered by the School.
# Students undertaking and registering for a Live-in-Lab project, can be exempted from registering for an Open Elective course in the third semester.
| Open Electives | Amrita Values Programme | |
| Advanced Statistical Analysis for Research | Marketing Research | Message from Amma’s Life for the Modern World |
| Basics of PC Software | Media for Social Change | Lessons from the Ramayana |
| Computer Hardware and Networking | Media Management | Lessons from the Mahabharata |
| Consumer Protection Act | Object-Oriented Programming | Lessons from the Upanishads |
| Corporate Communication | Painting and Sculpture | Message of the Bhagavad Gita |
| Design Studies | Personal Finance | Life and Message of Swami Vivekananda |
| Disaster Management | Principles of Advertising | Life and Teachings of Spiritual Masters India |
| Essentials of Cultural Studies | Principles of Packaging | Insights into Indian Arts and Literature |
| Foundations of Mathematics | Scripting for Rural Broadcasting | Yoga and Meditation |
| Foundations of Quantum Mechanics | Social Media Website Awareness | Kerala Mural Art and Painting Course on Organic Farming and |
| Glimpses of Life through Literature | Theatre Studies | Benefits of Indian Medicinal Systems |
| Information Technology in Banking | Writing for Technical Purposes | Temple Mural Arts in Kerala |
| Knowledge Management | Yoga and Personal Development | Organic Farming in Practice |
| Fundamentals of Legal Awareness | Ayurveda for Lifestyle Modification | |
| Life Style and Therapy using Yoga | ||
Graduation in any discipline with 50% marks.
2 Years – 4 Semesters
Will be updated soon
| Program Fees for the year 2019-2021 | ||||
| Campus | Tuition Fees per sem |
Tuition Fees Total |
Hostel & Mess Per Year |
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