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M. F. A. Visual Media: Applied Art and Advertising

M. F. A. Visual Media: Applied Art and Advertising is a Postgraduate program offered by the School of Arts and Sciences, Amrita Vishwa Vidyapeetham, Kochi Campus.

M. F. A. Visual Media: Applied Art and Advertising

MFA-Visual Media with specialization in Applied Art and Advertising is a two-year intensive master’s program which will enhance creative skills like illustration and visualizations for advertising and brand communication designing in various media. Through this programme the students will learn technical skills in illustration, packaging design, typography, and advanced visualizations skills. The students also learn advanced photography and videography for advertising. Theoretical strategy planning and advertising is also taught intensely. Through cutting-edge facilities, guest lectures, and real-world project collaborations, students will have a rich portfolio and the expertise to thrive in the advertising and branding industry.

Important Note

Commencement of Application form : March 12, 2024

Attention Please!

Amrita Vishwa Vidyapeetham has not appointed any Agent or Third-Party Client for securing admission in any programme. Students are hereby requested to contact only the toll-free number on our website for any admission related queries.

– Issued In Public Interest By Directorate Of Admissions And Academic Outreach


Semester I
Course Title
Basics of Advertising
Studies in Visual Aesthetics
Visualization and Storyboarding Practice
Components of Visual Design Practice
Design and Society
Audiography Lab
Photography Practice
Videography Practice
Graphic Design Lab
Cultural Education
Semester II
Course Title
History of Art
Internet Advertising
Creative Copywriting
Elective I
Anatomy and Sketching Practice
Advertising Photography and Digital Design Practice
Research methodology for Communication and Media studies
Digital Video Production Lab
Ad Filmmaking practice
Amrita Values Programme
Semester III
Course Title
Brand Management
Intellectual Property Rights for media
Elective II
Advanced Illustration
Typography Practical
Media Advertisement Practice
Packaging Practical
Live in Lab / Open Elective
Mini Project in Visual Media
Life Skills
Semester IV
Course Title
Comprehensive and Technical Viva Voce
Project Work in Visual Media
Elective I
Course Title
Design and Entrepreneurship Practice
Public Service Advertising Practice
Social Media and Entrepreneurship Practice
Elective II
Course Title
Sustainable Designing Practice
Video Production for Online Media Lab
Product Photography Practice



2 Years – 4 Semester


Graduation in any discipline with 50% marks.


Selection will be based on merit and interview process.

Program Details

Program Highlights

This two-year postgraduate experience is meticulously crafted to refine the artistic vision of students and to fine tune their artistic sensibilities by intense course in Art History of the world to enable them to incorporate the sensibilities in their designing.
Advanced Fine Art Training: This programme takes the students through advanced art like anatomy drawing, manual and digital illustrations, Storyboarding and visualization, innovative sustainable packaging designs along with artistic photography and videography.
Master the Craft: The students will master the technicality of advanced graphic designing and digital editing skills to fine tune their strategic ideas into real-time materials.
Industry Readiness: The students are made to be industry ready with theoretical skills to convert marketing briefs into strategies, by learning advanced advertising and brand management theories with case studies.
Copywriting: Copywriting is given equal importance as designing. This helps the students to delve into the area of creative copy and content writing for various media.
Internship Programme: The final semester is dedicated to internship to enable students to put the knowledge and skill that they acquired during the course to put to practice in productive, real-time projects in the industry. During the internship the students will learn the nuances of practical brand management and ideate upon the real brand projects given by the respective advertising agencies.

Career Opportunities

Students who complete an MFA-Visual Media with specialization in Applied Art and Advertising can enter a wide range of exciting fields. Some prominent areas are given below.

Advertising Agencies: Beginning with the situation of visualizer with rapid growth into art direction and eventually to grow to become creative directors in design as well as copy.

Design-Studio: Students can become Communication designers in Design studios.

Copywriting: Students who have taken an interest in creative writing during their programme can become copywriters in any advertising or digital marketing agency.

Artist and Illustrators: The programmes enable the students to become illustrators and artists in big design organizations.

Typographers: The programme empowers the students to become independent typographers, designing typefaces for brands and media organizations.

Entrepreneurs:This programme enables the students to become freelance designers, applied artists, illustrators, storyboarding artists, typographers, graphic designers, photographers and independent ad film makers.

Fee Structure


Program Fee for the year 2024-25(Semester Wise)

# Scholarship available for meritorious students. Please contact Admission Office (+91 830 400 4400) for details.

Why Amrita

The top reasons to choose Amrita for your career


World University Rankings 2020


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India University Rankings 2023


Overall Rankings 2023
7th Best
University in India
Amrita Ranked No.1 in India Top 100 in The World
‘A++’ Grade

Contact Us


+91 830 400 4400
+91 484 280 2000


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