M. F. A. Visual Media: Applied Art and Advertising

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The MFA in Applied Art and Advertising is a two-year postgraduate programme that emphasises visual arts. The syllabus highlights the use of design and other arts on various common items to give them an artistic spin and make them seem more appealing and presentable. Following graduation, candidates can choose from a range of employment profiles, including those for art teachers, art directors, graphic designers, set designers, entrepreneurs and others.

The course empowers students so that they:

• Comprehend, synthesize and employ advertising theories, practices, principles and concepts to create and produce communication design appropriate to the target audience fulfilling the advertising need appropriate to the context.
• Put into practice their learning on theory in art, designing and practice whenever encountered with a communication and aesthetic problem.
• Come up with the most appropriate, practical, and within the budget, brand solutions through advertising in various media.
• Gain industry level exposure in graphic designing, applied art, photography, videography, etc.
• Understand by conducting research to identify the communication and information gaps in a society and experiment with lateral thinking to solve the problem with designing.

Programme Duration: 2 years (2 Semesters)