The Four-year Undergraduate Programme as per the UGC Guidelines under NEP 2020 intends to provide opportunities that can enable the students to acquire competence in Visual Media and Communication using state-of the art media technologies, digital technologies, computational methods, and other skills essential to participate in the knowledge economy.
There are Discipline Specific core courses as well as the optional Discipline specific elective courses, Skill enhancement courses, Ability enhancement courses, Value added courses, Generic electives, Internships and Dissertation, in the given programme. Bachelor of Visual Media and Communication degree may be awarded to the students who exit in the third year and the students who secure a grade point of 7.5 CGPA and above at the end of the third year and choose to continue for the fourth year may be awarded B.Sc. (Honours) in Visual Media and Communication at the completion of the fourth year of the UG Programme. To ensure quality, students should meet the minimum criteria of 7.5 CGPA to continue studies in the fourth year of the Undergraduate Programme leading to bachelor’s degree (Honours).
The programme will enable students to articulate ideas effectively in various media formats such as filmmaking, advertising, graphic designing, cinematography, video editing, copywriting, creative writing, animation, digital marketing, social media management and so on. The courses designed will foster a deep understanding of media, various aspects of media, its applications and its role in society, and the ability to critically analyse media content and equip students with research methodologies and reporting techniques necessary for gathering and presenting information accurately. The intensive curriculum and syllabi drafted in accordance with the industry standard will provide skills in multimedia storytelling, including proficiency in audio, video, and digital media. This Programme will prepare students for the dynamic nature of the media industry, encouraging adaptability and innovative thinking. The program will engage students in industry-relevant project work, providing opportunities for practical application of knowledge and the development of a professional portfolio The programme aims at preparing students for continuous learning and adaptation to emerging technologies, trends, and tools in the ever-evolving landscape of visual media and communication.
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The programme is aligned with the NEP 2020. There are Discipline Specific core courses as well as Discipline specific elective courses, Skill enhancement courses, Ability enhancement courses, Value added courses, Generic electives, Internships, and projects, in the given programme. This provides ample opportunity for the student’s overall development.
The Programme offers an in-depth study of the subject, covering broad areas of visual communication including cinematography, video editing, advertising, New Media, Digital Technology, Photography, Graphic Designing, creative writing, copywriting, animation, digital marketing, social media management, documentary making and so on. Students will have the flexibility to broaden their horizons by opting for open elective courses, allowing them to explore diverse subjects beyond the core curriculum.
Students will be benefitted with the experiential learning through outcome-based projects, enabling students to apply theoretical knowledge in real-world scenarios, fostering practical skills and a comprehensive understanding of journalism and mass communication.
The students will have the access to the state-of-the-art production studios, editing suites, and multimedia labs, audio suites, providing an immersive environment for hands-on learning and creative exploration.
The programme is designed in such a manner so that students can opt their career in various fields of visual media like specialized tracks such as film production, graphic design, visual communication, advertising, animation and multimedia journalism, visual arts allowing you to focus on your specific areas of interest.
Curriculum is designed to be highly practical-oriented, emphasizing hands-on learning experiences that empower you to apply theoretical knowledge in real-world scenarios.
The programme is structured based on the concept of Outcome Based Education and hence the students will be engaged in collaborative projects and showcase your work through exhibitions, fostering a creative community and providing opportunities to network with industry professionals.
Duration
4 Years- 8 Semester
Eligibility
Selection
Selection will be based on merit and interview process.
Program Fee for the year 2024-25 (Semester Wise)
Tuition Fee: Rs. 47,200
Caution Deposit: Rs. 3,000
# Scholarship available for meritorious students. Please contact Admission Office (+91 830 400 4400) for details.
| Sl. No. | Course Title | Theory / Practical | Credits |
| 1 | English I | T | 2 |
| 2 | Language Paper I | T | 2 |
| 3 | Mass Media Theories and Framework | T | 4 |
| 4 | Creative Writing | P | 3 |
| 5 | Photography Techniques and Practice | P | 3 |
| 6 | Digital Graphic Designing | P | 3 |
| 7 | Foundations of Indian Heritage | T | 2 |
| 8 | Essentials of Visual Language | T | 4 |
| 9 | Mastery Over Mind | P | 2 |
| Credits (A) | 25 |
| Sl. No. | Course Title | Theory / Practical | Credits |
| 1 | Language II | T | 2 |
| 2 | English II | P | 2 |
| 3 | Environmental Science and Sustainability | T | 4 |
| 4 | Creative Advertising | T | 4 |
| 5 | Audio & Video Editing Techniques | P | 3 |
| 6 | Digital Videography | P | 3 |
| 7 | Glimpses of Glorious India | T | 2 |
| 8 | I AM TECH | P | 0 |
| 9 | Analysis and Interpretation of Contemporary Social Issues | T | 4 |
| Credits (B) | 24 |
| Sl. No. | Course Title | Theory / Practical | Credits |
| 1 | Screenplay Writing | T | 4 |
| 2 | Film Studies | T | 4 |
| 3 | Copywriting for Advertising | P | 3 |
| 4 | Elective -1 | T | 3 |
| 5 | Creative Thinking Process and Methods | T | 4 |
| 6 | General Elective 1 | T/P | 3 |
| 7 | Mastering Photography and Digital Design | P | 3 |
| 8 | Life Skills I | T | 2 |
| 9 | Amrita Value Programme I | T | 1 |
| Credits (C) | 27 |
| Sl. No. | Course Title | Theory / Practical | Credits |
| 1 | Artificial Intelligence Applications for Media | T | 4 |
| 2 | Anchoring and TV Programme Production | P | 3 |
| 3 | General Elective 2 | T/P | 3 |
| 4 | Elective – 2 | T | 3 |
| 5 | Film Appreciation and Analysis | P | 3 |
| 6 | Fundamentals of Animated Storytelling | P | 3 |
| 7 | Digital Video Production for web series | P | 3 |
| 8 | Life Skills II | T | 2 |
| 9 | Amrita Value Programme II | T | 1 |
| Credits (D) | 25 |
| Sl. No. | Course Title | Theory / Practical | Credits |
| 1 | Public Relations | T | 4 |
| 2 | Elective -3 | P | 3 |
| 3 | General Elective 3 | T/P | 3 |
| 4 | Web Designing | P | 3 |
| 5 | Media Laws and Ethics | T | 4 |
| 6 | Media Economics and Business | T | 4 |
| 7 | Life Skills III | T | 2 |
| Credits (E) | 23 |
| Sl. No. | Course Title | Theory / Practical | Credits |
| 1 | Introduction to Media and Communication Research | T | 4 |
| 2 | Elective – 4 | P | 3 |
| 3 | Intellectual Property Rights for Creative Industries | T | 4 |
| 4 | Short Film Making Project /Advertising Production Project | P | 8 |
| 5 | Internship | P | 4 |
| Credits (F) | 23 | ||
| Total Credits after 3 years (A+B+C+D+E+F): 147 Credits | |||
| Exit Option: Award of B.Sc. Visual Media and Communication Degree after 3 years | |||
| Sl. No. | Course Title | Theory / Practical | Credits |
| 1 | Aesthetic Analysis and Interpretation | T | 4 |
| 2 | Consumer Behaviour and Market Analysis | T | 4 |
| 3 | Strategies for Effective Media Campaign Project | P | 8 |
| 4 | Visual Media and Communication Project Phase 1 | P | 4 |
| Credits (G) | 20 |
| Sl. No. | Course Title | Theory / Practical | Credits |
| 1 | Visual Media and Communication Project Phase 2 | P | 12 |
| 2 | Internship | P | 4 |
| 3 | Portfolio Exhibition | P | 4 |
| Credits (H) | 20 | ||
| Total Credits after 4 years (A+B+C+D+E+F+G+H): 187 Credits | |||
| Award of B.Sc. (Honours) in Visual Media and Communication Degree | |||
| Elective I | |||
| Sl. No. | Course Title | Theory / Practical | Credits |
| 1 | Digital Marketing and Brand Management | T | 3 |
| 2 | Technical Communication | T | 3 |
| 3 | History of Art | T | 3 |
| 4 | Introduction to Film Language | T | 3 |
| 5 | Film Management | T | 3 |
| Elective II | |||
| Sl. No. | Course Title | Theory / Practical | Credits |
| 1 | Visualization & Storyboarding Techniques | T | 3 |
| 2 | Theatre Studies | T | 3 |
| 3 | Integrated Marketing Communication | T | 3 |
| 4 | Introduction to Design Thinking | T | 3 |
| 5 | Sports Journalism | T | 3 |
| Elective III | |||
| Sl. No. | Course Title | Theory / Practical | Credits |
| 1 | Art Direction | P | 3 |
| 2 | AI Tools for Advertising | P | 3 |
| 3 | Acting and Dramatic Presentation | P | 3 |
| 4 | Calligraphy and Lettering | P | 3 |
| 5 | Documentary Production | P | 3 |
| 6 | Commercial Broadcasting | P | 3 |
| 7 | Product Photography | P | 3 |
| Elective IV | |||
| Sl. No. | Course Title | Theory / Practical | Credits |
| 1 | Public Service Advertising | P | 3 |
| 2 | Fundamentals of Illustration and Packaging | P | 3 |
| 3 | Titling and VFX | P | 3 |
| 4 | UX/UI Design | P | 3 |
| 5 | Digital Video Composting | P | 3 |
| 6 | Photo Journalism | P | 3 |
| 7 | Fashion Photography | P | 3 |
| Sl. No. | Course Title | Theory / Practical | Credits |
| 1 | Film Appreciation | P | 3 |
| 2 | Introduction to Media Studies | T | 3 |
| 3 | Introduction to Psychology | T | 3 |
| 4 | Introduction to Gender Studies | T | 3 |
| 5 | Constitution and Media Ethics | T | 3 |
| 6 | Introduction to Calligraphy | T | 3 |
| 7 | Introduction to Branding | T | 3 |
| 8 | Introduction to Media Studies | T | 3 |
| 9 | Introduction to Indian Sculptures | T | 3 |
| 10 | Introduction to figure drawing | P | 3 |
| 11 | Introduction to product sketching | P | 3 |
| 12 | Basics of Watercolour painting. | P | 3 |
| 13 | Basics of Landscape painting in watercolour | P | 3 |
| 14 | Basics of Oil painting | P | 3 |
| 15 | Anchoring and Programme Casting | P | 3 |
| 16 | Basics of Photography | P | 3 |
| 17 | Basics of Videography | P | 3 |
| 18 | Introduction to Fashion Photography | P | 3 |
| 19 | Introduction to Advertising | T | 3 |
| 20 | Film Theory | T | 3 |
| 21 | Event Management | T | 3 |
| 22 | Documenting Social Issues | P | 3 |
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Admissions
+91 830 4004400, +91 484 280 2000
admission@kh.amrita.edu
For all Application (AOAP) related queries, please contact:
ugadmissions@amrita.edu