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Overview

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Discover Your Path in Visual Communication with a Twist of AI

Introducing the B.Sc. (Honours) in Visual Communication with a Minor in Artificial Intelligence: A First-of-Its-Kind Program Designed to Elevate Your Career in the Digital Era. 

In an age where digital media and technology rapidly redefine the way we communicate, there stands a program exclusively designed to navigate and lead this transformation. Our B.Sc. (Honours) in Visual Communication, coupled with a minor in Artificial Intelligence, is a groundbreaking 4-year journey meticulously aligned with the visionary National Education Policy (NEP) 2020. This unique educational pathway not only enhances your creative and technical skills but also integrates AI into your toolkit, setting you apart in the dynamic digital landscape.

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Your Pathway to a Future-Proof Career 

Graduates are poised for success in a variety of roles within the media, digital arts, technology sectors, and beyond. With a unique skill set that combines creativity with cutting-edge AI knowledge, you’ll be well-equipped to navigate the future of visual communication and digital technology.

Begin Your Journey Today

Embrace the opportunity to stand out in the ever-evolving field of digital communication and technology. Enroll in our B.Sc. (Honours) in Visual Communication with a Minor in Artificial Intelligence, and propel your career to new heights.

Attention Please!

Amrita Vishwa Vidyapeetham has not appointed any Agent or Third-Party Client for securing admission in any programme. Students are hereby requested to contact only the toll-free number on our website for any admission related queries.

– Issued In Public Interest By Directorate Of Admissions And Academic Outreach

Eligibility

Admission

Duration

4 Years- 8 Semester

Aligned with NEP-2020 with multiple exits & entries Eligibility

10+2 or equivalent in any stream with an aggregate minimum of 50% marks from CBSE /State Board/ICSE.

Selection

Selection will be based on merit and interview process.

Fee Structure

* Refund Policy

  • GST will be applicable on Admission withdrawals
  • No refund of hostel fee
  • Tuition Fee and Hostel Fee does not include expenses for food, travel, accommodation for Field and Study Trips, participation in events and conferences, programmes / competitions, Internships, Portfolio Presentation and Printing booklet, Special Internship, Placement Trips, Projects / Dissertation, excursion, etc. subject to change whenever required.
Course Karnataka Quota Fee
Total Fee (Rs.)
Non-Karnataka Quota Fee
Total Fee (Rs.)
B.Sc. (Honours) Visual Communication with Minor in Artificial Intelligence Yearly Yearly
Tuition Fee (Yearly) 90,000  98,000
Caution Deposit (One time) 4,000  4,000
Total (₹) 94,000  102,000
Hostel Fee Structure 2024 – 25 (for new admissions)
Hostel Total Fee (Rs.)
Caution Deposit (One Time) 4,000
Hostel Fee 36,000
Mess Fee 39,000
Total (₹) 79,000
*Note: Hostel fee will be high, if only two students are accomadated in a room
Additional School Fee
Fee Rs.
Examination fee (Rs.1800/sem) 3,600
One-time Convocation Fee to be paid in the final year of the Degree Program 3,500
Included in the Fee

  • Two sets of Uniform for All UG Students
  • Blazer set for BBA, B.Com. programme students

curriculum

Semester 1
Course Code Course Title L T P Credit
AEC Communicative English 2 0 2 3
AEC Language Paper I 2 0 0 2
DSC Communication – Theories and Models 2 1 0 3
MDC Information and Computer Technology 3 0 0 3
DSC Photography and Photo Journalism 2 1 0 3
DSC Graphic Designing Practice 0 2 4 4
SEC Photography Practice 0 1 2 2
VAC Foundations of Indian Heritage 2 0 0 2
VAC Mastery Over Mind (MAOM) 1 0 2 2
DSC-Minor Introduction to Artificial Intelligence 2 0 0 2
TOTAL 26
Semester 2
Course Code Course Title L T P Credit
AEC Professional Communication 1 0 2 2
AEC Language Paper II 2 0 0 2
DSC Writing for Print Media 2 2 0 4
DSC Digital Audio-Video Production 2 2 0 4
SEC Digital Illustration and Design Practice Lab 0 2 2 3
DSC Digital Audio-Video Production Lab 0 2 4 4
DSC-Minor AI and Media 2 2 0 4
VAC Glimpses of Glorius India 2 0 0 2
 Total  25
Semester 3
Course Code Course Title L T P Credit
SEC Life Skills I 1 0 2 2
DSC Broadcast Journalism 3 0 0 3
SEC Broadcast Journalism Practice 0 2 2 3
MDC Web Design and Development Practice 0 2 4 4
DSC – Minor Machine Learning for Media 2 2 0 4
DSC Principles of Advertising and Brand Communication 3 0 0 3
MDC Social Psychology 3 0 0 3
DSC Current Affairs & Analysis I 0 1 2 2
VAC Amrita Value Programme I 1 0 0 1
TOTAL 25
Semester 4
Course Code Course Title L T P Credit
SEC Life Skills II 1 0 2 2
DSC Film Studies and Analysis 2 2 0 4
DSE Elective A 3
DSC – Minor Generative AI in media production 2 2 0 4
DSC UI/UX Design 2 1 0 3
DSC UI/UX Design Lab 0 2 2 3
VAC Environmental Science and Sustainability 3 1 0 4
DSC Current Affairs & Analysis II 0 1 2 2
VAC Amrita Value Programme II 1 0 0 1
TOTAL 26
Semester 5
Course Code Course Title L T P Credit
DSC Public Relations and Corporate Communication 3 0 0 3
DSE Elective B 3
FBL Open Elective I / Live-in-Lab* 3 0 0 3
DSC – Minor AI in Media Production Lab I 0 2 4 4
SEC Life Skills III 1 0 2 2
DSC 2D Animation Production Lab 0 2 2 3
DSC Film Direction and Screenplay Writing Practice 0 2 2 3
TOTAL  21
Semester 6
Course Code Course Title L T P Credit
DSC Policy, Practice and Ethics: Media Case Studies 3 0 0 3
DSE Elective C 3
DSC – Minor AI in Media Production Lab II 0 2 4 4
DSC – Minor AI & the Law 0 2 4 4
DSC Film Editing Techniques & Practices 0 2 2 3
DSC Digital Media Marketing Practice 0 2 2 3
Internship 2
TOTAL  22
Semester 7
Course Code Course Title L T P Credit
DSC Research Methodology 3 0 0 3
DSC – Minor Generative AI projects Lab 0 2 4 4
DSC Media Management & Operations 2 1 0 3
DSE Elective D 3
DSC – Minor Interactive Media and AI 0 2 2 3
DSC Lab Journal Production 0 2 2 3
DSC Public Relations & Corporate Communication Campaign 0 2 2 3
Total 22
Semester 8
Course Title Credit
Internship 2
Portfolio Presentation 6
Capstone Project in Visual Communication & AI 10
Total  18
Eletive
ELECTIVE A (any one)
Course Title L T P Credit
Data Journalism 2 1 0 3
Health Communication 2 1 0 3
Integrated marketing Communication 2 1 0 3
Screenplay writing for video production 2 1 0 3
Development Communication 3

 

ELECTIVE B (any one)
Course Title L T P Credit
Environmental Journalism 2 1 0 3
Introduction to Typography 2 1 0 3
Media & Gender Studies
Visualization Techniques for film Making 2 1 0 3
Event Management 2 1 0 3

 

ELECTIVE C (any one)
Course Title L T P Credit
Advanced Photography Lab (Lighting techniques) 0 1 4 3
Copy Writing for Advertising Practice 0 1 4 3
Development-Communicational-Video Production Lab 0 1 4 3
Technical and Professional Writing for Media Practice 0 1 4 3

 

ELECTIVE D (any one)
Course Title L T P Credit
Art Direction for Advertising Practice 0 1 4 3
Film Appreciation and Analysis Lab 0 1 4 3
Niche Journalism Practice 0 1 4 3
Titling & VFX Lab 0 1 4 3
Languages
Paper I  L T P  Credit
Hindi I  2 0 0 2
Kannada I  2 0 0 2
Malayalam I  2 0 0 2
Sanskrit I  2 0 0 2
Tamil I  2 0 0 2

 

Paper II  L T P  Credit
Hindi II  2 0 0 2
Kannada II  2 0 0 2
Malayalam II  2 0 0 2
Sanskrit II  2 0 0 2
Tamil II  2 0 0 2

Program Overview

Why Our Program Stands Out
  • Exclusive Specialization in AI: The only media program that incorporates AI, preparing you for the next wave of digital evolution.
  • Aligned with NEP-2020: Offers flexible entry and exit points, adapting to your personal and professional growth.
  • Comprehensive and Diverse: From the basics of visual communication to the complexities of AI, our curriculum covers it all.
  • Real-World Readiness: Practical projects, internships, and a curriculum designed to meet industry standards ensure you’re job-ready upon graduation.
Curriculum Designed for Innovation and Impact

Our program offers a rich, diverse curriculum that bridges the gap between traditional visual communication techniques and the futuristic applications of artificial intelligence. Here’s a glimpse into what you’ll explore:

  • Core Foundations: Master the essentials with courses in Information and Computer Technology, Photography, and Graphic Designing.
  • Digital Production Excellence: Dive deep into Broadcasting, Digital Audio-Video Production, Digital Illustration and Design, and Web Design and Development.
  • AI Integration: Be at the forefront of innovation with specialized courses in AI and Media, Machine Learning for Media, and Generative AI in Media Production.
  • Professional Skills Development: Sharpen your skills in Advertising and Brand Communication, UI/UX Design, Film Editing, Public Relations and Corporate Communication.
  • Creative and Digital Mastery: Venture into the realms of 2D Animation Production, AI in Media Production, Digital Media Marketing Practice, Interactive Media and AI.
  • Industry Preparedness: Prepare for the real world with insights into Media Management & Operations and more.
Special Learning Benefits

Project-Based Learning: Gain hands-on experience through projects that reflect current industry standards, ensuring you are job-ready upon graduation.Advanced Facilities: Benefit from learning in an environment equipped with cutting-edge technology, supporting your creative and technical growth.Industry Experts: Learn from seasoned professionals and academics who bring real-world insights and foresight into the classroom.Global and Ethical Perspective: Our curriculum is designed not just to teach skills, but to cultivate a global outlook and ethical understanding of your role as a media professional in the AI era.

Amrita Mysuru Advantages
  • Learner centric
  • Value based education
  • Latest industry oriented updated curriculum
  • Excellent placement record
  • World class infrastructure
  • Affordable fees
  • Separate Hostel Facility for boys & girls

Career Opportunities

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  • Multimedia Artist and Animator
  • Graphic Designer
  • UI/UX Designer
  • Web Developer and Designer
  • Film and Video Editor
  • Digital Marketing Specialist
  • AI and Machine Learning Specialist
  • Broadcast and Sound Engineering Technician
  • Public Relations Specialist
  • Content Creator
  • Digital Media Manager
  • 2D/3D Animation Producer

Facilities at a glance

  • Central Library
  • Hostel Accommodation
  • Sports Facilities
  • Banking Facilities
  • Transport
  • Medical Services
  • Canteen
  • General Store
  • CISCO
  • ICTS
  • Reprographic Facility
Amrita First in India & Top 100 in THE Impact Rankings 2023

Students can learn in an environment where they are comfortable and looked after. Here are the facilities that our campus provides…

Why Amrita

The top reasons to choose Amrita for your career

601-800th

World University Rankings 2019

141

BRICS Rankings 2020

801–1000th

World University Rankings 2019

168th

BRICS University Rankings 2020

7th

India University Rankings 2023

15th

Overall Rankings 2023
ranking
7th Best
University in India
ranking
Amrita Ranked No.1 in India Top 100 in The World
ranking
Topmost
‘A++’ Grade

Contact Us

For all Application (AOAP) related queries, please contact:
E Mail: ugadmissions@amrita.edu

Admissions Apply Now