Wherever possible, the logo should appear in AM Maroon (PMS 7426 C) on a white background. Where this is not feasible, the following variants may be used.
Under no circumstances should the logo be reproduced in any other colour.
For Print: C5 M99 Y44 K22 | For Web: R164 G18 B63
In a limited number of applications, such as faxes, memos or single-colour advertising, a solid black version of the brand marks may be used.
Never use tints of black.
Image/Darker Shade Background
When placed on imagery with a dark background or dark shade, the logo appear in reverse white. They should have a solid area of the image behind them. Ensure that the logo is visible and completely legible at all times.
Avoid using the logo at small scale on complex patterns or textures.
Avoid using the logo at small scale on backgrounds that do not provide adequate contrast.
Avoid using the logo at small scale over busy photographs that reduce legibility.
Clear space is the area surrounding the logo that must be kept free of competing text or graphic elements.
Leaving space around the logo ensures that it will stand out appropriately and that other words or graphics will not appear to be part of, or “locked up” with, the logo.
The minimum clear space is measured by the width of the triangle shape in letter A.
Use of MAM Emblem
Use only the new version of MAM Emblem in the logo.
Don’t use the color version of MAM Emblem.
Don’t use the old line drawing version of MAM Emblem.
Don’t alter the size or position of MAM Emblem.
Use of “Deemed to be University” Tag
Legal Document Version
Don’t use ‘Deemed to be university’ or ‘Deemed to University under section 3 of the UGC Act, 1956’ in any marketing communication materials (Print, TV or Digital media) (Newspaper Ads, Websites, Web banners, Brochure/leaflets, Hoarding or any indoor /outdoor banners, flexes or event posters)
In legal documents, if required, use this logo.
Don’t alter the font, colour or alignment of the tag.
Maintaining the integrity of the Amrita Vishwa Vidyapeetham logo is key to building a strong identity. It must be presented in a consistent and legible manner. Do not alter the logo in any way by changing or adding elements or using only portions of it. Never change the logo’s color or warp or distort it. Do not create a custom logo for specific purposes. This dilutes our identity. Use only approved logo files attached along with this document.
Don’t use the AMRITA VISHWA VIDYAPEETHAM LOGO font in any of the marketing materials - indoor/outdoor or any other Mata Amritanandamayi Math entities.