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Overview

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Aligned with the New Education Policy, the program focuses on equipping students with a unique blend of creative and technical skills to excel in the field of communication design.

Key Objectives

  • Fostering Creativity
    • Encourage and promote student creativity as a fundamental component of the program.
    • Provide opportunities for students to think creatively, experiment with new concepts, and establish their individual design voice through various projects.
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  • Design Thinking and Problem Solving
    • Emphasize design thinking and problem-solving abilities.
    • Teach students how to approach design problems holistically, considering user demands, market trends, and sustainability.
    • Develop skills to critically evaluate issues and create original solutions through design.
  • Multidisciplinary Approach
    • Expose students to various design fields, including graphic design, industrial design, fashion design, interior design, and more.
    • Facilitate the exchange of ideas between different disciplines to help students develop a comprehensive understanding of design

 

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  • Industry-relevant Skills
    • Bridge the gap between academic learning and the demands of the design industry.
    • Provide practical experience through internships, industry partnerships, and real-world projects to prepare students for professional roles in design.
  • Ethical and Sustainable Design
    • Emphasize ethical and sustainable design principles, considering environmental and social impacts.
    • Highlight the importance of responsible design, eco-friendly materials, social inclusion, and ethical considerations throughout the design process.Aligned with the New Education Policy, the program focuses on equipping students with a unique blend of creative and technical skills to excel in the field of communication design.
Attention Please !

Amrita Vishwa Vidyapeetham has not appointed any Agent or Third-Party Client for securing admission in any programme. Students are hereby requested to contact only the toll-free number on our website for any admission related queries.
– Issued in Public Interest by Directorate of Admissions and Academic Outreach

Important Date

Commencement of Application Form: January 17, 2025.

Important Note

AEEP Registration is Closed Now
Last Date to Apply (Kochi) :  July 15, 2023

Curriculum

Semester I Semester II Semester III Semester IV Semester V Semester VI Semester VII (Honours) Semester VIII (Honours) Discipline Specific Electives Languages Amrita Value Programs Open Electives
Semester I
Course Code Course Title DSC/DSE/OE/A ECC/SEC/VAC Theory/ Practical L T P Cr
Language I AECC T 1 0 2 2
24ENG101 English I AECC T 2 0 0 2
24DES101 Introduction to Communication Design DSC T 3 1 0 4
24DES102 Elements and Principles of Design DSC T 3 1 0 4
24DES103 History of Design and Human Evolution DSC T 3 1 0 4
24DES104 Fundamentals Image Representation for design DSC T 3 1 0 4
24DES181 Digital Graphic Design Practice SEC P 0 1 3 3
22ADM101 Foundations of Indian Heritage-IKS VAC T 2 0 1 2
22AVP103 Mastery Over Mind VAC P 1 0 2 2
Total Credits 27
Semester II
Course Code Course Title Theory/Practical Cr
Language II T 2
24ENG111 English II T 2
24ENV200 Environmental Science and Sustainability T 4
24DES111 Innovative Design for Society T 3
24DES112 Communication Theories-Visual Semiotics and Perception T 4
24DES182 2D Art and Design Fundamentals P 3
24DES183 Product Visualization – Photography & Videography P 3
22ADM111 Glimpses of Glorious India-IKS T 2
24CUL100 I AM TECH P P/F
Total Credits 23
Semester III
Course Code Course Title Theory/ Practical Cr
24DES201 Creative Thinking Process and Methods T 4
24DES202 Fundamentals of Typography & Exploratory Printing T 4
24DES281 Technical Writing for Design P 4
24DES282 Advanced Product Visualization – Photography & Videography P 4
24DES291 Design Project – 1 (Problem Identification) P 4
23LSK201 Life Skills I T 2
Amrita Value Programme I T 1
Total Credits 23
Semester IV
Course Code Course Title Theory/ Practical Cr
24DES283 Packaging Practical P 4
Elective -1 T 3
Elective – 2 T 3
24DES292 Design Project – 2 (Problem Analysis) P 4
24DES299 Product Designing and Videography  Project P 4
Open Elective T 3
23LSK211 Life Skills II T 2
Amrita Value Programme II T 1
Total credits 24
Semester V
Course Code Course Title Theory/ Practical Cr
24DES301 Design and Brand Management T 3
24DES302 IPR and Patents T 3
24DES381 Advanced Digital Design Practice P 4
24DES382 3D Art and Design Fundamentals P 4
24DES391 Design Project – 3 (Creative Exploration and Prototyping) P 4
Elective -3 P 3
Elective – 4 P 3
Open Elective T 3
23LSK301 Life Skills III T 2
Total Credits 29
Semester VI
Course Code Course Title Theory/ Practical Cr
24DES392 Internship I P 4
24DES394 Design Project 4 P 6
24DES393 Market Analysis P 3
24DES399 Project Staging P 6
Total credits 19
Semester VII (Honours)
Course Code Course Title Theory/ Practical Cr
24DES401 Design Thoughts and Discourse T 4
24DES402 Qualitative & Quantitative Research Methods for Design T 4
24DES403 Artificial Intelligence in Communication Design P 4
Total Credits 12
Semester VIII (Honours)
Course Code Course Title Theory/ Practical Cr
24DES497 Internship II 4
24DES498 Design Project -5 8
24DES496 Design Project Exhibition 8
Total credits 20
Total Credits after 4 years (A+B+C+D+E+F+G+H): 179 Credits
Award of B.Des. (Honours) in Communication Design Degree
Discipline Specific Electives
Sl. No. Course Title Theory / Practical Credits
1 Critical Analysis of Design T 3
2 Interactive and Information Design T 3
3 Design and Entrepreneurship T 3
4 Sustainability in Innovative Design T 3
5 UI/UX design P 3
6 VR for Design Practice P 3
7 Advertisement Production practice P 3
8 Visual Production Practice P 3
Languages
Course Code Course Title L T P Cr
Paper I
24MAL101 Malayalam I 2 0 0 2
24HIN101 Hindi I 2 0 0 2
24KAN101 Kannada I 2 0 0 2
24SAN101 Sankrit I 2 0 0 2
24TAM101 Tamil I 2 0 0 2
24ENG100 Additional English – I 2 0 0 2
Paper II
24MAL111 Malayalam II 2 0 0 2
24HIN111 Hindi II 2 0 0 2
24KAN111 Kannada II 2 0 0 2
24SAN111 Sanskrit II 2 0 0 2
24TAM111 Tamil II 2 0 0 2
24ENG110 Additional English – II 2 0 0 2
Amrita Value Programs
Course Code Title L-T-P Credits
22ADM201 Strategic Lessons from Mahabharata 1-0-0 1
22ADM211 Leadership from Ramayana 1-0-0 1
22AVP210 Kerala Mural Art and Painting 1-0-0 1
22AVP201 Amma’s Life and Message to the modern world 1-0-0 1
22AVP204 Lessons from the Upanishads 1-0-0 1
22AVP205 Message of the Bhagavad Gita 1-0-0 1
22AVP206 Life and Message of Swami Vivekananda 1-0-0 1
22AVP207 Life and Teachings of Spiritual Masters of India 1-0-0 1
22AVP208 Insights into Indian Arts and Literature 1-0-0 1
22AVP213 Traditional Fine Arts of India 1-0-0 1
22AVP214 Principles of Worship in India 1-0-0 1
22AVP215 Temple Mural Arts in Kerala 1-0-0 1
22AVP218 Insights into Indian Classical Music 1-0-0 1
22AVP219 Insights into Traditional Indian Painting 1-0-0 1
22AVP220 Insights into Indian Classical Dance 1-0-0 1
22AVP221 Indian Martial Arts and Self Defence 1-0-0 1
22AVP209 Yoga and Meditation 1-0-0 1
Open Electives
Course Code Title L-T-P Credits
24OEL231 Introduction to Accounting 2 1 0 3
24OEL232 Business Studies 2 1 0 3
24OEL233 Personal Financial Management 2 1 0 3
24OEL234 Working Capital Management 2 1 0 3
24OEL235 Non-Profit Organization 3 0 0 3
24OEL236 Digital Banking 3 0 0 3
24OEL237 Basics of Company accounts 3 0 0 3
24OEL238 Money market and Capital market 3 0 0 3
24OEL239 Macroeconomics 3 0 0 3
24OEL240 Microeconomics 3 0 0 3
24OEL241 Retail Banking 3 0 0 3
24OEL242 Business management 3 0 0 3
24OEL243 Introduction to travel and tourism 3 0 0 3
24OEL244 Basics of Insurance Management 3 0 0 3
24OEL245 Introduction to costing 2 1 0 3
24OEL246 Advertising 3 0 0 3
24OEL247 Green Marketing 3 0 0 3
24OEL248 Modern Banking 3 0 0 3
24OEL249 Project Management 3 0 0 3
24OEL250 Indian Financial System 3 0 0 3
24OEL251 B2B Marketing 3 0 0 3
24OEL252 Business Ethics 3 0 0 3
24OEL253 Sales and Distribution Management 3 0 0 3
24OEL254 Basics of Human ResourceManagement 3 0 0 3
24OEL255 Basics of Management 3 0 0 3
24OEL256 Introduction to EntrepreneurshipDevelopment 3 0 0 3
24OEL257 Understanding Travel and Tourism 3 0 0 3
24OEL258 Supply Chain Management 3 0 0 3
24OEL259 Introduction to Marketing 3 0 0 3
24OEL260 Film Appreciation 0 1 2 3
24OEL261 Introduction to Media Studies 3 0 0 3
24OEL262 Introduction to Psychology 3 0 0 3
24OEL263 Introduction to Gender Studies 3 0 0 3
24OEL264 Constitution and Media Ethics 3 0 0 3
24OEL265 Introduction to Calligraphy 3 0 0 3
24OEL266 Introduction to Branding 3 0 0 3
24OEL267 Introduction to Indian Sculptures 3 0 0 3
24OEL268 Introduction to figure drawing 0 1 2 3
24OEL269 Introduction to product sketching 0 1 2 3
24OEL270 Basics of Water Colour painting. 0 1 2 3
24OEL271 Basics of Landscape painting in water Colour 0 1 2 3
24OEL272 Basics of Oil painting 0 1 2 3
24OEL273 Anchoring and Programme Casting 0 1 2 3
24OEL274 Basics of Photography 0 1 2 3
24OEL275 Basics of Videography 0 1 2 3
24OEL276 Introduction to Fashion Photography 0 1 2 3
24OEL277 Introduction to Advertising 3 0 0 3
24OEL278 Film Theory 3 0 0 3
24OEL279 Event Management 3 0 0 3
24OEL280 Documenting Social Issues 0 1 2 3
24OEL281 Communication Strategies for Event Management 2 1 0 3
24OEL282 Effective Leadership through Non-Violence in Communication 3 0 0 3
24OEL283 Basics of Psychology and Personality Development 3 0 0 3
24OEL284 Introduction to Sci-Fi Studies 3 0 0 3
24OEL285 Campus Novels 3 0 0 3
24OEL286 Technical Communication 3 0 0 3
24OEL287 English for Academic Writing 3 0 0 3
24OEL288 English for Informal Communication 2 0 1 3
24OEL289 Orientation in Creative Writing 2 0 1 3
24OEL290 English for Competitive Exams and Interviews 3 0 0 3
24OEL291 Introduction to Comic Studies 3 0 0 3
24OEL292 Introduction to Food Studies 3 0 0 3
24OEL293 Film and Literature 3 0 0 3
24OEL294 Computer Aided Language Learning 3 0 0 3
24OEL295 Theatre and Communication 3 0 0 3
24OEL296 Women’s Writing in India 3 0 0 3
25OEL231 Spiritual Practicum 1 1 1 2 2
25OEL232 Spiritual Practicum 2 1 1 2 2
Program Highlights

NEP 20 Compliance

The program is designed in accordance with the New Education Policy (NEP) 20, ensuring alignment with contemporary educational standards and practices.

Distinctive 4-Year Program

A comprehensive 4-year program specifically tailored to meet the demands of the modern world.

Focus on Communication Design

Specialized focus on communication design, covering a wide range of areas such as social media design, digital marketing, product design, industrial design, and corporate communications.

Multidisciplinary Approach

Exposure to various design fields, including graphic design, industrial design, fashion design, and interior design, through a multidisciplinary approach.

Expertly Crafted Program

Developed by a team of academics and industry leaders to address the increasing demand for competent designers in various industries.

Prototype Design Generation

Empowering students to transform creative concepts into tangible solutions, our program uniquely emphasizes prototype design generation, equipping graduates with the skills to prototype, iterate, and innovate effectively in the dynamic realm of communication design.

Design Lab Facility

Exclusive design lab, fostering creativity and collaboration for unparalleled innovation in the field of design.

Industry Internships

Invaluable real-world experience through industry internships, where students apply classroom knowledge to professional settings, building a bridge between academia and the dynamic demands of the design industry.

Career Opportunities

Graduates from a Bachelor of Design (B. Des) in Communication Design program may explore the following career opportunities:

  • Graphic Designer
  • UI/UX Designer
  • Game Art Designer
  • Virtual Reality Designer
  • Freelance illustrator
  • Art Designer
  • Creative director of a newspaper
  • Creative director in the specialized press
  • Creative director in publishing
  • Creative director in advertising
  • Model maker.
  • Packaging designer.
  • Freelance designer
  • Web designer
  • Flash animator.
  • Project Manager
  • Motion designer
  • Design Instructor/Educator

How To Apply 


Registration for admission 2022 is fully online. Candidates are required to have their recent photograph, online payment credentials, etc. to be ready to complete the online application process. Application fee of Rs. 750/-

The NRI applicants please email to nriadmission@amrita.edu and not to be applied through the website.

Eligibility

Admission

Duration

4 Years – 8 Semesters

Eligibility
  • 10+2 or equivalent any stream with an aggregate minimum of 50% marks from CBSE /State Board/ICSE.
  • Fluency in English language with effective communication skills.
Selection Process

Selection will be based on merit and interview process.

Fee Structure

Fee Structure (Semester Wise) 2025-26

# Scholarship available for meritorious students. Please contact Admission Office (+91 830 400 4400, +91 484 280 2000, admission@kh.amrita.edu) for details.

Facilities at a glance

  • Central Library
  • Hostel Accommodation
  • Sports Facilities
  • Banking Facilities
  • Transport
  • Medical Services
  • Canteen
  • General Store
  • CISCO
  • ICTS
  • Reprographic Facility
Amrita First in India & Top 100 in THE Impact Rankings 2023

Amrita First in India & Top 100 in THE Impact Rankings 2023

Why Amrita

The top reasons to choose Amrita for your career

1st

In India

41

In the World

601-800th

World University Rankings 2020

141

BRICS Rankings 2020

7th

India University Rankings 2024

18th

Overall Rankings 2024
ranking
7th Ranked
University in India
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ranking
Amrita Ranked No.1 in India Top 50 in The World
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ranking
Topmost
‘A++’ Grade
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Contact Us

Admissions (Kochi)

+91 830 4004400, +91 484 710 2000, 710 2001, 280 2000
admission@kh.amrita.edu

For all Application (AOAP) related queries, please contact: 
ugadmissions@amrita.edu

 

Admissions Apply Now