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Application ends on 12 Sep 2022 - APPLY NOW

Overview

The Department of Visual Media and Communication, Amrita School of Arts & Sciences, Kochi announces a new 4-year program in Communication Design (B.Des- Hons) to keep with the need of the times. This program is as per NEP 2020 and will be carried out under the Centre for Innovative Design and Media Applied Research (CIDMAR). CIDMAR is a catalyst that turns novel ideas into experimental research and therefore this new age program also facilitates the requisite research ambience under the Centre’s panoply.

Communication design majors develop excellent foundations in a wide range of subjects, including graphic design, media arts, and mass communication. A bachelor’s degree in communication design is meant to equip students with valuable creative and technical abilities, which is an invaluable combination for individuals entering the workforce.

The program is designed by a team of Academicians and Industry professionals with the aim of catering to the huge need for skilled designers across the industry. The course being the only NEP 20 compliant course in Kerala makes you completely Industry ready and opens doors for students for a career in media and even in corporate bigwig firms like TCS, McKenzie and other Fortune 500 companies. A communication designer’s job is to establish a connection between the spectator and the visuals and effectively engage the viewer before deciding on the visuals.

Curriculum

Semester I (A)
Course Code Course Title DSC/ DSE/ OE/ AECC/ SEC/ VAC Theory/ Practical LTP Cr ES
  Language I AECC T 102 2  
21ENG101 Communicative English AECC  T 202 3  
22DES101 Introduction to Communication Design DSC  T 310 4  
22DES102 Elements and Principles of Design DSC  T 310 4  
22DES103 History of Design and Human Evolution DSC T 310 4  
22DES104 Fundamentals of Image Representation for design DSC  T 310 4  
22DES181 Digital Graphic Design Practice SEC  P 013 3  
22ADM101 Foundations of Indian Heritage VAC  T 200 2  
Total Credits 26  
Semester II (B)
Course Code Course Title DSC/ DSE/ OE/ AECC/ SEC/ VAC Theory/ Practical LTP Cr ES
  Language II AECC T 102 2  
21ENG111 Professional Communication AECC T 102 2  
21ENV200 Environmental Science and Sustainability AECC T 300 3  
22DES111 Innovative Design for Society DSC T 310 3  
22DES112 Communication Theories-Visual Semiotics and Perception DSC T 310 4  
22DES182 2D Art and Design Fundamentals DSC P 013 3  
22DES183 Product Visualization – Photography & Videography DSC P 013 3  
22ADM111 Glimpses of Glorious India VAC T 200 2  
22CUL100 Yoga (I AM TECH) VAC P 002 2  
22AVP103 Mastery Over Mind VAC   102 2  
Total credits 26  
Semester III (C)
Course Code Course Title DSC/ DSE/ OE/ AECC/ SEC/ VAC Theory/ Practical LTP Cr ES
22DES201 Creative Thinking Process and Methods DSC T 310 4  
22DES202 Fundamentals of Typography & Exploratory Printing DSC T 310 4  
22DES281 Technical Writing for Design DSC P 014 4  
22DES282 Advanced Product Visualization – Photography & Videography DSC P 014 4  
22DES291 Design Project – 1 (Problem Identification) DSC P 014 4  
21SSK201 Life Skills I SEC T 102 2  
  Amrita Value Programme I VAC T 100 1  
Total Credits 23  
Semester IV (D)
Course Code Course Title DSC/ DSE/ OE/ AECC/ SEC/ VAC Theory/ Practical LTP Cr ES
22DES283 Packaging Practical DSC P 014 4
Elective -1 DSE T 210 3
Elective – 2 DSE T 210 3
22DES292 Design Project – 2 (Problem Analysis) DSC P 014 4
22DES284 Product Designing and Videography  Project DSC P 014 4
Open Elective OE T 3
21SSK211 Life Skills II SEC T 102 2
Amrita Value Programme II VAC T 100 1
Total credits 24
Semester V (E)
Course Code Course Title DSC/DSE/OE/AECC/SEC/VAC Theory/ Practical LTP Cr ES
22DES301 Design and Brand Management DSC T 310 3  
22DES302 IPR and Patents DSC T 210 3  
22DES381 Advanced Digital Design Practice DSC P 014 4  
22DES382 3D Art and Design Fundamentals  DSC P 014 4  
22DES391 Design Project – 3 (Creative Exploration and Prototyping) DSC P 014 4  
  Elective -3 DSE P 013 3  
  Elective -4 DSE P 013 3  
  Open Elective OE T   3  
21SSK301 Life Skills III SEC T 102 2  
Total Credits 29  
Semester VI (F)
Course Code Course Title DSC/ DSE/ OE/ AECC/ SEC/ VAC Theory/ Practical LTP Cr ES
22DES392 Internship DSC P 4
22DES395 Design Project 4 (Final Project with Patent) DSC P 6
22DES393 Market Analysis DSC P 3
22DES399 Project Staging DSC P 6
Total credits 19
Exit Option with Bachelor of Design in Communication Design (after 3 year: A+B+C+D+E+F= 147 Credits)
Semester VII (G)
Course Code Course Title DSC/ DSE/ OE/ AECC/ SEC/ VAC Theory/ Practical LTP Cr ES
22DES401 Design Thoughts and Discourse DSC T 310 4  
22DES402 Qualitative Research Methods for Design  DSC T 310 3  
22DES403 Quantitative Research Methods for Design  DSC T 310 3  
Total Credits 10  
Semester VIII (H)
Course Code Course Title DSC/ DSE/ OE/ AECC/ SEC/ VAC Theory/ Practical LTP Cr ES
22DES498 Research Seminar DSC P   10  
22DES499 Research Project DSC P   12  
Total credits 22  
Award of Bachelor of Design with Honors, B. Des (Hons) in Communication Design (after 4 year: A+B+C+D+E+F+G+H= 179 Credits)
Code Division Details Number Credits
DSC Discipline Specific Course 30 130
DSE Discipline Specific Elective 4 12
OE Open Elective 2 6
AECC Ability Enhancement Compulsory Courses 5 12
SEC Skill Enhancement Courses 4 9
VAC Value Addition Courses 6 10
Total 51 179
Languages
Paper I
21TAM101 Tamil I 1 0 2 2 B
21HIN101 Hindi I 1 0 2 2 B
21MAL101 Malayalam I 1 0 2 2 B
21SAN101 Sanskrit I 1 0 2 2 B
21KAN101 Kannada I 1 0 2 2 B
Paper II
21TAM111 Tamil II 1 0 2 2 B
21HIN111 Hindi II 1 0 2 2 B
21MAL111 Malayalam II 1 0 2 2 B
21SAN111 Sanskrit II 1 0 2 2 B
21KAN111 Kannada II 1 0 2 2 B
Discipline Specific Elective – DSE
Course Code Course Title DSC/ DSE/ OE/ AECC/ SEC/ VAC Theory/ Practical LTP Cr ES
22DES331 Critical Analysis of Design DSE T 210 3
22DES332 Interactive and Information Design DSE T 210 3
22DES333 Design and Entrepreneurship DSE T 210 3
22DES334 Sustainability in Innovative Design DSE T 210 3
22DES383 UI/UX design DSE P 013 3
22DES384 VR for Design Practice DSE P 013 3
22DES385 Advertisement Production practice DSE P 013 3
22DES386 Visual Production Practice DSE P 013 3
Amrita Value Programmes for UG Programmes
Amrita Value Programme I & II
Course Code Title L-T-P Credits
22ADM201 Strategic Lessons from Mahabharatha 1-0-0 1
22ADM211 Leadership from Ramayana 1-0-0 1
22AVP210 Kerala Mural Art and Painting 1-0-0 1
22AVP218 Yoga Therapy and Lessons 1-0-0 1
22AVP212 Introduction to Traditional Indian Systems of Medicine 1-0-0 1
22AVP201 Amma’s Life and Message to the modern world 1-0-0 1
22AVP204 Lessons from the Upanishads 1-0-0 1
22AVP205 Message of the Bhagavad Gita 1-0-0 1
22AVP206 Life and Message of Swami Vivekananda 1-0-0 1
22AVP207 Life and Teachings of Spiritual Masters of India 1-0-0 1
22AVP208 Insights into Indian Arts and Literature 1-0-0 1
22AVP213 Traditional Fine Arts of India 1-0-0 1
22AVP214 Principles of Worship in India 1-0-0 1
22AVP215 Temple Mural Arts in Kerala 1-0-0 1
22AVP218 Insights into Indian Classical Music 1-0-0 1
22AVP219 Insights into Traditional Indian Painting 1-0-0 1
22AVP220 Insights into Indian Classical Dance 1-0-0 1
22AVP221 Indian Martial Arts and Self Defense 1-0-0 1
22AVP209 Yoga and Meditation 1-0-0 1
Open Electives UG
Course Code Course Title L-T-P Cr. ES
21OEL231 A Journey towards Free India 3 0 0 3 J
21OEL232 Political Leadership 3 0 0 3 J
21OEL233 Social issues in Contemporary India 3 0 0 3 J
21OEL234 The Story of Indian Business 3 0 0 3 J
21OEL235 Industrial Psychology 3 0 0 3 J
21OEL236 Advertising 3 0 0 3 J
21OEL237 Basic Statistics 3 0 0 3 J
21OEL238 Citizen Journalism 3 0 0 3 J
21OEL239 Creative Writing for Beginners 3 0 0 3 J
21OEL240 Desktop Support and Services 3 0 0 3 J
21OEL241 Development Journalism 3 0 0 3 J
21OEL242 Digital Photography 3 0 0 3 J
21OEL243 Emotional Intelligence 3 0 0 3 J
21OEL244 Essence of Spiritual Literature 3 0 0 3 J
21OEL245 Film Theory 3 0 0 3 J
21OEL246 Fundamentals of Network Administration 3 0 0 3 J
21OEL247 Gender Studies 3 0 0 3 J
21OEL248 Glimpses of Indian Economy and Polity 3 0 0 3 J
21OEL249 Graphics and Web-designing Tools 3 0 0 3 J
21OEL250 Green Marketing 3 0 0 3 J
21OEL251 Healthcare and Technology 3 0 0 3 J
21OEL252 History of English Literature 3 0 0 3 J
21OEL253 Indian Writing in English 3 0 0 3 J
21OEL254 Industrial Relations and Labour Welfare 3 0 0 3 J
21OEL255 Introduction to Ancient Indian Yogic and Vedic Wisdom 3 0 0 3 J
21OEL256 Introduction to Computer Hardware 3 0 0 3 J
21OEL257 Introduction to Event Management 3 0 0 3 J
21OEL258 Introduction to Media 3 0 0 3 J
21OEL259 Introduction to Right to Information Act 3 0 0 3 J
21OEL260 Introduction to Translation 3 0 0 3 J
21OEL261 Linguistic Abilities 3 0 0 3 J
21OEL262 Literary Criticism and Theory 3 0 0 3 J
21OEL263 Macro Economics 3 0 0 3 J
21OEL264 Managing Failure 3 0 0 3 J
21OEL265 Media Management 3 0 0 3 J
21OEL266 Micro Economics 3 0 0 3 J
21OEL267 Micro Finance, Small Group Management and Cooperatives 3 0 0 3 J
21OEL268 Negotiation and Counselling 3 0 0 3 J
21OEL269 New Literatures 3 0 0 3 J
21OEL270 Non-Profit Organization 3 0 0 3 J
21OEL271 Personal Effectiveness 3 0 0 3 J
21OEL272 Perspectives in Astrophysics and Cosmology 3 0 0 3 J
21OEL273 Principles of Marketing 3 0 0 3 J
21OEL274 Principles of Public Relations 3 0 0 3 J
21OEL275 Science, Society and Culture 3 0 0 3 J
21OEL276 Statistical Analysis 3 0 0 3 J
21OEL277 Teamwork and Collaboration 3 0 0 3 J
21OEL278 The Message of Bhagwad Gita 3 0 0 3 J
21OEL279 Understanding Travel and Tourism 3 0 0 3 J
21OEL280 Videography 3 0 0 3 J
21OEL281 Vistas of English Literature 3 0 0 3 J
21OEL282 Web-Designing Techniques 3 0 0 3 J
21OEL283 Organic Farming 3 0 0 3 J
21OEL284 Basic Legal Awareness on Protection of Women and Rights 3 0 0 3 J
21OEL285 Ritual Performances of Kerala 3 0 0 3 J
21OEL286 Documenting Social Issues 3 0 0 3 J
21OEL287 Fabrication of Advanced Solar Cell 3 0 0 3 J
21OEL288 Basic Concepts of X-ray Diffraction 3 0 0 3 J
21OEL289 Introduction to FORTRAN and GNUPLOT 3 0 0 3 J
21OEL290 Introduction to Porous Materials 3 0 0 3 J
21OEL291 Forensic Science 3 0 0 3 J
21OEL292 Introduction to solar Physics 3 0 0 3 J
21OEL293 Recycling Recovery and Treatment Methods for Wastes 3 0 0 3 J
21OEL294 Acting and Dramatic Presentation 2 0 2 3 J
21OEL295 Computerized Accounting 2 0 2 3 J
21OEL296 Kerala Mural Art and Painting 2 0 2 3 J
21OEL297 Painting 2 0 2 3 J
21OEL298 Reporting Rural Issues 3 0 0 3 J

How To Apply 


Registration for admission 2022 is fully online. Candidates are required to have their recent photograph, online payment credentials, etc. to be ready to complete the online application process. Application fee of Rs. 750/-

The NRI applicants please email to nriadmission@amrita.edu and not to be applied through the website.

Eligibility

Admission

Eligibility

12th or equivalent with an aggregate minimum of 50% marks from CBSE /State Board/ICSE.

Selection Process

Based on interview marks & plus two marks.

Fee Structure

Fee Structure ( Semester wise)

Note: # DOES NOT include expenses for food, travel, accommodation for Field and Study Trips, participation in events and conferences, programmes / competitions, Internships, Portfolio Presentation and Printing booklet, Special Internship, Placement Trips, Projects / Dissertation, excursion, etc. subject to change whenever required.

Scholarship Scheme

SCHOLARSHIP SCHEME (at the time of admission) is offered for all courses (except Ph.D.)

Facilities at a glance

  • Central Library
  • Hostel Accomodation
  • Sports Facilites
  • Banking Facilities
  • Transport
  • Medical Services
  • Canteen
  • General Store
  • CISCO
  • ICTS
  • Reprographic Facility
Amrita First in India & Top 100 in THE Impact Rankings 2021

Why Amrita

The top reasons to choose Amrita for your career

601-800th

World University Rankings 2019

141

BRICS Rankings 2020

801–1000th

World University Rankings 2019

168th

BRICS University Rankings 2020

5th

India University Rankings 2022

16th

Overall Rankings 2022
ranking
5th Best
University in India
ranking
Amrita Ranked No.1 in India Top 100 in The World
ranking
Topmost
‘A++’ Grade

Contact Us

Admission Coordinator

Phone:
‎+91 8304004400
+91 04842802000

E-Mail:
admissions.asaskochi@amrita.edu

Admissions Apply Now