Aligned with the New Education Policy, the program focuses on equipping students with a unique blend of creative and technical skills to excel in the field of communication design.
Key Objectives
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| Course Code | Course Title | DSC/DSE/OE/A ECC/SEC/VAC | Theory/ Practical | L T P | Cr |
| Language I | AECC | T | 1 0 2 | 2 | |
| 24ENG101 | English I | AECC | T | 2 0 0 | 2 |
| 24DES101 | Introduction to Communication Design | DSC | T | 3 1 0 | 4 |
| 24DES102 | Elements and Principles of Design | DSC | T | 3 1 0 | 4 |
| 24DES103 | History of Design and Human Evolution | DSC | T | 3 1 0 | 4 |
| 24DES104 | Fundamentals Image Representation for design | DSC | T | 3 1 0 | 4 |
| 24DES181 | Digital Graphic Design Practice | SEC | P | 0 1 3 | 3 |
| 22ADM101 | Foundations of Indian Heritage-IKS | VAC | T | 2 0 1 | 2 |
| 22AVP103 | Mastery Over Mind | VAC | P | 1 0 2 | 2 |
| Total Credits | 27 |
| Course Title | Theory / Practical | Credits |
| Language II | T | 2 |
| Professional Communication | T | 2 |
| Environmental Science and Sustainability | T | 3 |
| Innovative Design for Society | T | 3 |
| Communication Theories-Visual Semiotics and Perception | T | 4 |
| 2D Art and Design Fundamentals | P | 3 |
| Product Visualization – Photography & Videography | P | 3 |
| Glimpses of Glorious India | T | 2 |
| Yoga (I AM TECH) | P | 2 |
| Mastery Over Mind | VAC | 2 |
| Credits (B) | 26 |
| Course Title | Theory / Practical | Credits |
| Creative Thinking Process and Methods | T | 4 |
| Fundamentals of Typography & Exploratory Printing | T | 4 |
| Technical Writing for Design | P | 4 |
| Advanced Product Visualization – Photography & Videography | P | 4 |
| Design Project – 1 (Problem Identification) | P | 4 |
| Life Skills I | T | 2 |
| Amrita Value Programme I | T | 1 |
| Credits (C) | 23 |
| Course Title | Theory / Practical | Credits |
| Packaging Practical | P | 4 |
| Elective -1 | T | 3 |
| Elective – 2 | T | 3 |
| Design Project – 2 (Problem Analysis) | P | 4 |
| Product Designing and Videography Project | P | 4 |
| Open Elective | T | 3 |
| Life Skills II | T | 2 |
| Amrita Value Programme II | T | 1 |
| Credits (D) | 24 |
| Course Title | Theory / Practical | Credits |
| Design and Brand Management | T | 3 |
| IPR and Patents | T | 3 |
| Advanced Digital Design Practice | P | 4 |
| 3D Art and Design Fundamentals | P | 4 |
| Design Project – 3 (Creative Exploration and Prototyping) | P | 4 |
| Elective -3 | P | 3 |
| Elective -4 | P | 3 |
| Open Elective | T | 3 |
| Life Skills III | T | 2 |
| Credits (E) | 29 |
| Course Title | Theory / Practical | Credits |
| Internship | P | 4 |
| Design Project 4 (Final Project with Patent) | P | 6 |
| Market Analysis | P | 3 |
| Project Staging | P | 6 |
| Credits (F) | 19 | |
| Total Credits after 3 years (A+B+C+D+E+F): 147 Credits | ||
| Exit Option: Award of B.Des. in Communication Design Degree after 3 years | ||
| Course Title | Theory / Practical | Credits |
| Design Thoughts and Discourse | T | 4 |
| Qualitative Research Methods for Design | T | 3 |
| Quantitative Research Methods for Design | T | 3 |
| Credits (G) | 10 |
| Course Title | Theory / Practical | Credits |
| Research Seminar | P | 10 |
| Research Project | P | 12 |
| Credits (H) | 22 | |
| Total Credits after 4 years (A+B+C+D+E+F+G+H): 179 Credits | ||
| Award of B.Des. (Honours) in Communication Design Degree | ||
| Sl. No. | Course Title | Theory / Practical | Credits |
| 1 | Critical Analysis of Design | T | 3 |
| 2 | Interactive and Information Design | T | 3 |
| 3 | Design and Entrepreneurship | T | 3 |
| 4 | Sustainability in Innovative Design | T | 3 |
| 5 | UI/UX design | P | 3 |
| 6 | VR for Design Practice | P | 3 |
| 7 | Advertisement Production practice | P | 3 |
| 8 | Visual Production Practice | P | 3 |
NEP 20 Compliance
The program is designed in accordance with the New Education Policy (NEP) 20, ensuring alignment with contemporary educational standards and practices.
Distinctive 4-Year Program
A comprehensive 4-year program specifically tailored to meet the demands of the modern world.
Focus on Communication Design
Specialized focus on communication design, covering a wide range of areas such as social media design, digital marketing, product design, industrial design, and corporate communications.
Multidisciplinary Approach
Exposure to various design fields, including graphic design, industrial design, fashion design, and interior design, through a multidisciplinary approach.
Expertly Crafted Program
Developed by a team of academics and industry leaders to address the increasing demand for competent designers in various industries.
Prototype Design Generation
Empowering students to transform creative concepts into tangible solutions, our program uniquely emphasizes prototype design generation, equipping graduates with the skills to prototype, iterate, and innovate effectively in the dynamic realm of communication design.
Design Lab Facility
Exclusive design lab, fostering creativity and collaboration for unparalleled innovation in the field of design.
Industry Internships
Invaluable real-world experience through industry internships, where students apply classroom knowledge to professional settings, building a bridge between academia and the dynamic demands of the design industry.
Graduates from a Bachelor of Design (B. Des) in Communication Design program may explore the following career opportunities:
Registration for admission 2022 is fully online. Candidates are required to have their recent photograph, online payment credentials, etc. to be ready to complete the online application process. Application fee of Rs. 750/-
The NRI applicants please email to nriadmission@amrita.edu and not to be applied through the website.
4 Years – 8 Semesters
Selection will be based on merit and interview process.
# Scholarship available for meritorious students. Please contact Admission Office (+91 830 400 4400, +91 484 280 2000, admission@kh.amrita.edu) for details.
The top reasons to choose Amrita for your career
For all Application (AOAP) related queries, please contact:
ugadmissions@amrita.edu
Department Contact:
Vinod L
97461 24887
vinodlaxman@kh.amrita.edu
S. Dinesh Babu
63807 57547
dineshbabu@kh.amrita.edu
