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The Department of Visual Media and Communication, Amrita School of Arts & Sciences, Kochi announces a new 4-year program in Communication Design (B.Des- Hons) to keep with the need of the times. This program is as per NEP 2020 and will be carried out under the Centre for Innovative Design and Media Applied Research (CIDMAR). CIDMAR is a catalyst that turns novel ideas into experimental research and therefore this new age program also facilitates the requisite research ambience under the Centre’s panoply.
Communication design majors develop excellent foundations in a wide range of subjects, including graphic design, media arts, and mass communication. A bachelor’s degree in communication design is meant to equip students with valuable creative and technical abilities, which is an invaluable combination for individuals entering the workforce.
The program is designed by a team of Academicians and Industry professionals with the aim of catering to the huge need for skilled designers across the industry. The course being the only NEP 20 compliant course in Kerala makes you completely Industry ready and opens doors for students for a career in media and even in corporate bigwig firms like TCS, McKenzie and other Fortune 500 companies. A communication designer’s job is to establish a connection between the spectator and the visuals and effectively engage the viewer before deciding on the visuals.
| Course Code | Course Title | DSC/ DSE/ OE/ AECC/ SEC/ VAC | Theory/ Practical | LTP | Cr | ES |
| Language I | AECC | T | 102 | 2 | ||
| 21ENG101 | Communicative English | AECC | T | 202 | 3 | |
| 22DES101 | Introduction to Communication Design | DSC | T | 310 | 4 | |
| 22DES102 | Elements and Principles of Design | DSC | T | 310 | 4 | |
| 22DES103 | History of Design and Human Evolution | DSC | T | 310 | 4 | |
| 22DES104 | Fundamentals of Image Representation for design | DSC | T | 310 | 4 | |
| 22DES181 | Digital Graphic Design Practice | SEC | P | 013 | 3 | |
| 22ADM101 | Foundations of Indian Heritage | VAC | T | 200 | 2 | |
| Total Credits | 26 | |||||
| Course Code | Course Title | DSC/ DSE/ OE/ AECC/ SEC/ VAC | Theory/ Practical | LTP | Cr | ES |
| Language II | AECC | T | 102 | 2 | ||
| 21ENG111 | Professional Communication | AECC | T | 102 | 2 | |
| 21ENV200 | Environmental Science and Sustainability | AECC | T | 300 | 3 | |
| 22DES111 | Innovative Design for Society | DSC | T | 310 | 3 | |
| 22DES112 | Communication Theories-Visual Semiotics and Perception | DSC | T | 310 | 4 | |
| 22DES182 | 2D Art and Design Fundamentals | DSC | P | 013 | 3 | |
| 22DES183 | Product Visualization – Photography & Videography | DSC | P | 013 | 3 | |
| 22ADM111 | Glimpses of Glorious India | VAC | T | 200 | 2 | |
| 22CUL100 | Yoga (I AM TECH) | VAC | P | 002 | 2 | |
| 22AVP103 | Mastery Over Mind | VAC | 102 | 2 | ||
| Total credits | 26 | |||||
| Course Code | Course Title | DSC/ DSE/ OE/ AECC/ SEC/ VAC | Theory/ Practical | LTP | Cr | ES |
| 22DES201 | Creative Thinking Process and Methods | DSC | T | 310 | 4 | |
| 22DES202 | Fundamentals of Typography & Exploratory Printing | DSC | T | 310 | 4 | |
| 22DES281 | Technical Writing for Design | DSC | P | 014 | 4 | |
| 22DES282 | Advanced Product Visualization – Photography & Videography | DSC | P | 014 | 4 | |
| 22DES291 | Design Project – 1 (Problem Identification) | DSC | P | 014 | 4 | |
| 21SSK201 | Life Skills I | SEC | T | 102 | 2 | |
| Amrita Value Programme I | VAC | T | 100 | 1 | ||
| Total Credits | 23 | |||||
| Course Code | Course Title | DSC/ DSE/ OE/ AECC/ SEC/ VAC | Theory/ Practical | LTP | Cr | ES |
| 22DES283 | Packaging Practical | DSC | P | 014 | 4 | |
| Elective -1 | DSE | T | 210 | 3 | ||
| Elective – 2 | DSE | T | 210 | 3 | ||
| 22DES292 | Design Project – 2 (Problem Analysis) | DSC | P | 014 | 4 | |
| 22DES284 | Product Designing and Videography Project | DSC | P | 014 | 4 | |
| Open Elective | OE | T | 3 | |||
| 21SSK211 | Life Skills II | SEC | T | 102 | 2 | |
| Amrita Value Programme II | VAC | T | 100 | 1 | ||
| Total credits | 24 | |||||
| Course Code | Course Title | DSC/DSE/OE/AECC/SEC/VAC | Theory/ Practical | LTP | Cr | ES |
| 22DES301 | Design and Brand Management | DSC | T | 310 | 3 | |
| 22DES302 | IPR and Patents | DSC | T | 210 | 3 | |
| 22DES381 | Advanced Digital Design Practice | DSC | P | 014 | 4 | |
| 22DES382 | 3D Art and Design Fundamentals | DSC | P | 014 | 4 | |
| 22DES391 | Design Project – 3 (Creative Exploration and Prototyping) | DSC | P | 014 | 4 | |
| Elective -3 | DSE | P | 013 | 3 | ||
| Elective -4 | DSE | P | 013 | 3 | ||
| Open Elective | OE | T | 3 | |||
| 21SSK301 | Life Skills III | SEC | T | 102 | 2 | |
| Total Credits | 29 | |||||
| Course Code | Course Title | DSC/ DSE/ OE/ AECC/ SEC/ VAC | Theory/ Practical | LTP | Cr | ES |
| 22DES392 | Internship | DSC | P | 4 | ||
| 22DES395 | Design Project 4 (Final Project with Patent) | DSC | P | 6 | ||
| 22DES393 | Market Analysis | DSC | P | 3 | ||
| 22DES399 | Project Staging | DSC | P | 6 | ||
| Total credits | 19 | |||||
| Exit Option with Bachelor of Design in Communication Design (after 3 year: A+B+C+D+E+F= 147 Credits) | ||||||
| Course Code | Course Title | DSC/ DSE/ OE/ AECC/ SEC/ VAC | Theory/ Practical | LTP | Cr | ES |
| 22DES401 | Design Thoughts and Discourse | DSC | T | 310 | 4 | |
| 22DES402 | Qualitative Research Methods for Design | DSC | T | 310 | 3 | |
| 22DES403 | Quantitative Research Methods for Design | DSC | T | 310 | 3 | |
| Total Credits | 10 | |||||
| Course Code | Course Title | DSC/ DSE/ OE/ AECC/ SEC/ VAC | Theory/ Practical | LTP | Cr | ES |
| 22DES498 | Research Seminar | DSC | P | 10 | ||
| 22DES499 | Research Project | DSC | P | 12 | ||
| Total credits | 22 | |||||
| Award of Bachelor of Design with Honors, B. Des (Hons) in Communication Design (after 4 year: A+B+C+D+E+F+G+H= 179 Credits) | ||||||
| Code | Division Details | Number | Credits |
| DSC | Discipline Specific Course | 30 | 130 |
| DSE | Discipline Specific Elective | 4 | 12 |
| OE | Open Elective | 2 | 6 |
| AECC | Ability Enhancement Compulsory Courses | 5 | 12 |
| SEC | Skill Enhancement Courses | 4 | 9 |
| VAC | Value Addition Courses | 6 | 10 |
| Total | 51 | 179 | |
| Paper I | ||||
| 21TAM101 | Tamil I | 1 0 2 | 2 | B |
| 21HIN101 | Hindi I | 1 0 2 | 2 | B |
| 21MAL101 | Malayalam I | 1 0 2 | 2 | B |
| 21SAN101 | Sanskrit I | 1 0 2 | 2 | B |
| 21KAN101 | Kannada I | 1 0 2 | 2 | B |
| Paper II | ||||
| 21TAM111 | Tamil II | 1 0 2 | 2 | B |
| 21HIN111 | Hindi II | 1 0 2 | 2 | B |
| 21MAL111 | Malayalam II | 1 0 2 | 2 | B |
| 21SAN111 | Sanskrit II | 1 0 2 | 2 | B |
| 21KAN111 | Kannada II | 1 0 2 | 2 | B |
| Course Code | Course Title | DSC/ DSE/ OE/ AECC/ SEC/ VAC | Theory/ Practical | LTP | Cr | ES |
| 22DES331 | Critical Analysis of Design | DSE | T | 210 | 3 | |
| 22DES332 | Interactive and Information Design | DSE | T | 210 | 3 | |
| 22DES333 | Design and Entrepreneurship | DSE | T | 210 | 3 | |
| 22DES334 | Sustainability in Innovative Design | DSE | T | 210 | 3 | |
| 22DES383 | UI/UX design | DSE | P | 013 | 3 | |
| 22DES384 | VR for Design Practice | DSE | P | 013 | 3 | |
| 22DES385 | Advertisement Production practice | DSE | P | 013 | 3 | |
| 22DES386 | Visual Production Practice | DSE | P | 013 | 3 |
| Amrita Value Programme I & II | |||
| Course Code | Title | L-T-P | Credits |
| 22ADM201 | Strategic Lessons from Mahabharatha | 1-0-0 | 1 |
| 22ADM211 | Leadership from Ramayana | 1-0-0 | 1 |
| 22AVP210 | Kerala Mural Art and Painting | 1-0-0 | 1 |
| 22AVP218 | Yoga Therapy and Lessons | 1-0-0 | 1 |
| 22AVP212 | Introduction to Traditional Indian Systems of Medicine | 1-0-0 | 1 |
| 22AVP201 | Amma’s Life and Message to the modern world | 1-0-0 | 1 |
| 22AVP204 | Lessons from the Upanishads | 1-0-0 | 1 |
| 22AVP205 | Message of the Bhagavad Gita | 1-0-0 | 1 |
| 22AVP206 | Life and Message of Swami Vivekananda | 1-0-0 | 1 |
| 22AVP207 | Life and Teachings of Spiritual Masters of India | 1-0-0 | 1 |
| 22AVP208 | Insights into Indian Arts and Literature | 1-0-0 | 1 |
| 22AVP213 | Traditional Fine Arts of India | 1-0-0 | 1 |
| 22AVP214 | Principles of Worship in India | 1-0-0 | 1 |
| 22AVP215 | Temple Mural Arts in Kerala | 1-0-0 | 1 |
| 22AVP218 | Insights into Indian Classical Music | 1-0-0 | 1 |
| 22AVP219 | Insights into Traditional Indian Painting | 1-0-0 | 1 |
| 22AVP220 | Insights into Indian Classical Dance | 1-0-0 | 1 |
| 22AVP221 | Indian Martial Arts and Self Defense | 1-0-0 | 1 |
| 22AVP209 | Yoga and Meditation | 1-0-0 | 1 |
| Course Code | Course Title | L-T-P | Cr. | ES |
| 21OEL231 | A Journey towards Free India | 3 0 0 | 3 | J |
| 21OEL232 | Political Leadership | 3 0 0 | 3 | J |
| 21OEL233 | Social issues in Contemporary India | 3 0 0 | 3 | J |
| 21OEL234 | The Story of Indian Business | 3 0 0 | 3 | J |
| 21OEL235 | Industrial Psychology | 3 0 0 | 3 | J |
| 21OEL236 | Advertising | 3 0 0 | 3 | J |
| 21OEL237 | Basic Statistics | 3 0 0 | 3 | J |
| 21OEL238 | Citizen Journalism | 3 0 0 | 3 | J |
| 21OEL239 | Creative Writing for Beginners | 3 0 0 | 3 | J |
| 21OEL240 | Desktop Support and Services | 3 0 0 | 3 | J |
| 21OEL241 | Development Journalism | 3 0 0 | 3 | J |
| 21OEL242 | Digital Photography | 3 0 0 | 3 | J |
| 21OEL243 | Emotional Intelligence | 3 0 0 | 3 | J |
| 21OEL244 | Essence of Spiritual Literature | 3 0 0 | 3 | J |
| 21OEL245 | Film Theory | 3 0 0 | 3 | J |
| 21OEL246 | Fundamentals of Network Administration | 3 0 0 | 3 | J |
| 21OEL247 | Gender Studies | 3 0 0 | 3 | J |
| 21OEL248 | Glimpses of Indian Economy and Polity | 3 0 0 | 3 | J |
| 21OEL249 | Graphics and Web-designing Tools | 3 0 0 | 3 | J |
| 21OEL250 | Green Marketing | 3 0 0 | 3 | J |
| 21OEL251 | Healthcare and Technology | 3 0 0 | 3 | J |
| 21OEL252 | History of English Literature | 3 0 0 | 3 | J |
| 21OEL253 | Indian Writing in English | 3 0 0 | 3 | J |
| 21OEL254 | Industrial Relations and Labour Welfare | 3 0 0 | 3 | J |
| 21OEL255 | Introduction to Ancient Indian Yogic and Vedic Wisdom | 3 0 0 | 3 | J |
| 21OEL256 | Introduction to Computer Hardware | 3 0 0 | 3 | J |
| 21OEL257 | Introduction to Event Management | 3 0 0 | 3 | J |
| 21OEL258 | Introduction to Media | 3 0 0 | 3 | J |
| 21OEL259 | Introduction to Right to Information Act | 3 0 0 | 3 | J |
| 21OEL260 | Introduction to Translation | 3 0 0 | 3 | J |
| 21OEL261 | Linguistic Abilities | 3 0 0 | 3 | J |
| 21OEL262 | Literary Criticism and Theory | 3 0 0 | 3 | J |
| 21OEL263 | Macro Economics | 3 0 0 | 3 | J |
| 21OEL264 | Managing Failure | 3 0 0 | 3 | J |
| 21OEL265 | Media Management | 3 0 0 | 3 | J |
| 21OEL266 | Micro Economics | 3 0 0 | 3 | J |
| 21OEL267 | Micro Finance, Small Group Management and Cooperatives | 3 0 0 | 3 | J |
| 21OEL268 | Negotiation and Counselling | 3 0 0 | 3 | J |
| 21OEL269 | New Literatures | 3 0 0 | 3 | J |
| 21OEL270 | Non-Profit Organization | 3 0 0 | 3 | J |
| 21OEL271 | Personal Effectiveness | 3 0 0 | 3 | J |
| 21OEL272 | Perspectives in Astrophysics and Cosmology | 3 0 0 | 3 | J |
| 21OEL273 | Principles of Marketing | 3 0 0 | 3 | J |
| 21OEL274 | Principles of Public Relations | 3 0 0 | 3 | J |
| 21OEL275 | Science, Society and Culture | 3 0 0 | 3 | J |
| 21OEL276 | Statistical Analysis | 3 0 0 | 3 | J |
| 21OEL277 | Teamwork and Collaboration | 3 0 0 | 3 | J |
| 21OEL278 | The Message of Bhagwad Gita | 3 0 0 | 3 | J |
| 21OEL279 | Understanding Travel and Tourism | 3 0 0 | 3 | J |
| 21OEL280 | Videography | 3 0 0 | 3 | J |
| 21OEL281 | Vistas of English Literature | 3 0 0 | 3 | J |
| 21OEL282 | Web-Designing Techniques | 3 0 0 | 3 | J |
| 21OEL283 | Organic Farming | 3 0 0 | 3 | J |
| 21OEL284 | Basic Legal Awareness on Protection of Women and Rights | 3 0 0 | 3 | J |
| 21OEL285 | Ritual Performances of Kerala | 3 0 0 | 3 | J |
| 21OEL286 | Documenting Social Issues | 3 0 0 | 3 | J |
| 21OEL287 | Fabrication of Advanced Solar Cell | 3 0 0 | 3 | J |
| 21OEL288 | Basic Concepts of X-ray Diffraction | 3 0 0 | 3 | J |
| 21OEL289 | Introduction to FORTRAN and GNUPLOT | 3 0 0 | 3 | J |
| 21OEL290 | Introduction to Porous Materials | 3 0 0 | 3 | J |
| 21OEL291 | Forensic Science | 3 0 0 | 3 | J |
| 21OEL292 | Introduction to solar Physics | 3 0 0 | 3 | J |
| 21OEL293 | Recycling Recovery and Treatment Methods for Wastes | 3 0 0 | 3 | J |
| 21OEL294 | Acting and Dramatic Presentation | 2 0 2 | 3 | J |
| 21OEL295 | Computerized Accounting | 2 0 2 | 3 | J |
| 21OEL296 | Kerala Mural Art and Painting | 2 0 2 | 3 | J |
| 21OEL297 | Painting | 2 0 2 | 3 | J |
| 21OEL298 | Reporting Rural Issues | 3 0 0 | 3 | J |
Registration for admission 2022 is fully online. Candidates are required to have their recent photograph, online payment credentials, etc. to be ready to complete the online application process. Application fee of Rs. 750/-
The NRI applicants please email to nriadmission@amrita.edu and not to be applied through the website.
12th or equivalent with an aggregate minimum of 50% marks from CBSE /State Board/ICSE.
Based on interview marks & plus two marks.
Note: # DOES NOT include expenses for food, travel, accommodation for Field and Study Trips, participation in events and conferences, programmes / competitions, Internships, Portfolio Presentation and Printing booklet, Special Internship, Placement Trips, Projects / Dissertation, excursion, etc. subject to change whenever required.
SCHOLARSHIP SCHEME (at the time of admission) is offered for all courses (except Ph.D.)
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Admission Coordinator
Phone:
+91 8304004400
+91 04842802000
E-Mail:
admissions.asaskochi@amrita.edu
