To obtain the organizational and managerial problems based on knowledge acquired, applying the principles of management and economics for arriving at decision making.
Career Opportunities
Sales executive, Digital marketer, Business Administrator, Marketing manager, Business consultant, business analyst, etc.
Attention Please!
Amrita Vishwa Vidyapeetham has not appointed any Agent or Third-Party Client for securing admission in any programme. Students are hereby requested to contact only the toll-free number on our website for any admission related queries.
– Issued In Public Interest By Directorate Of Admissions And Academic Outreach
Duration
4 Years- 8 Semester
Eligibility
Selection
Selection will be based on merit and interview process.
Program Fee for the year 2024-25 (Semester Wise)
Tuition Fee: Rs. 45,900
Caution Deposit: Rs. 3,000
# Scholarship available for meritorious students. Please contact Admission Office (+91 830 400 4400) for details.
| Sl. No. | Course Title | Theory / Practical | Credits |
| 1 | Language I | T | 2 |
| 2 | English I | T | 2 |
| 3 | Financial Accounting | T | 4 |
| 4 | Principles of Management | T | 3 |
| 5 | Business Skill using PC Lab | P | 2 |
| 6 | Economics for Decision Making | T | 3 |
| 7 | Mathematics for Business | T | 3 |
| 8 | Foundations of Indian Heritage | T | 2 |
| 9 | Mastery Over Mind | T + P | 2 |
| Credits (A) | 23 |
| Sl. No. | Course Title | Theory / Practical | Credits |
| 1 | Language II | T | 2 |
| 2 | English II | T | 2 |
| 3 | Introduction to Marketing Management | T | 4 |
| 4 | Business and Organization Systems | T | 3 |
| 5 | Banking and Insurance | T | 3 |
| 6 | Business Statistics and Operations Research | P | 4 |
| 7 | Glimpses of Glorious India | T | 2 |
| 8 | I AM TECH | P / F | |
| 9 | Data Analysis using Excel Lab | P | 2 |
| Credits (B) | 22 |
| Sl. No. | Course Title | Theory / Practical | Credits |
| 1 | Organizational Behavior | T | 3 |
| 2 | Production and Operations Management | T | 3 |
| 3 | Mercantile Laws | T | 3 |
| 4 | Human Resource Management | T | 4 |
| 5 | Elective 1 | T | 3 |
| 6 | Accounting Package – Tally Lab | P | 2 |
| 7 | Life Skills I | T | 2 |
| 8 | Amrita Values Programme I | T | 1 |
| 9 | Open Elective I | T / P | 3 |
| Credits (C) | 24 |
| Sl. No. | Course Title | Theory / Practical | Credits |
| 1 | Fundamentals of Costing | T | 4 |
| 2 | Environmental Science and Sustainability | T | 4 |
| 3 | Financial Management | T | 4 |
| 4 | Income Tax Law and Practice | T | 4 |
| 5 | Elective 2 | T | 3 |
| 6 | Open Elective II | T/P | 3 |
| 7 | Life Skills II | T | 2 |
| 8 | Amrita Value Programme II | T | 1 |
| Credits (D) | 25 |
| Sl. No. | Course Title | Theory / Practical | Credits |
| 1 | Management Information System | T | 4 |
| 2 | Introduction to Research Project | T | 3 |
| 3 | Consumer Behavior | T | 4 |
| 4 | Management Accounting | T | 4 |
| 5 | Elective – 3 | T | 3 |
| 6 | Open Elective – III | T/P | 3 |
| 7 | Life Skills III | T | 2 |
| Credits (E) | 23 |
| Sl. No. | Course Title | Theory / Practical | Credits |
| 1 | Principles of International Business | T | 4 |
| 2 | Introduction to Strategic Management | T | 3 |
| 3 | Entrepreneurship Development | T | 4 |
| 4 | Elective 4 | T | 3 |
| 5 | Elective 5 | T | 3 |
| 6 | Internship | P | 4 |
| Credits (F) | 20 | ||
| Total Credits after 3 years (A+B+C+D+E+F): 138 Credits | |||
| Exit Option: Award of B.B.A. Degree after 3 years | |||
| Sl. No. | Course Title | Theory / Practical | Credits |
| 1 | Leadership Management | T | 4 |
| 2 | Supply Chain Management | T | 4 |
| 3 | Product and Brand Management | T | 4 |
| 4 | Total Quality Management | T | 3 |
| 5 | Research Paper Presentation | P | 8 |
| Credits (G) | 23 |
| Sl. No. | Course Title | Theory / Practical | Credits |
| 1 | Quantitative Research Tool Lab | P | 4 |
| 2 | Research Methodology I | T | 4 |
| 3 | Product and Brand Management | T | 4 |
| 4 | Total quality Management | T | 3 |
| 5 | Research Paper Presentation | P | 8 |
| Credits (G) | 23 |
| Sl. No. | Course Title | Theory / Practical | Credits |
| 1 | Project | P | 8 |
| 2 | ERP and E-Commerce | T | 4 |
| 3 | Innovation Management | T | 3 |
| 4 | Applied organizational behavior | T | 3 |
| Credits (H) | 18 |
| Sl. No. | Course Title | Theory / Practical | Credits |
| 1 | Research Methodology II | T | 3 |
| 2 | Applied organizational behavior | T | 3 |
| 3 | Research Dissertation | p | 12 |
| Credits (H) | 18 | ||
| Total Credits after 4 years (A+B+C+D+E+F+G+H): 179 Credits | |||
| Award of B.B.A. (Honours / Honours with Research) Degree | |||
| Electives for Semester 3 | |||
| Sl. No. | Course Title | Theory / Practical | Credits |
| 1 | Social Media and Digital Marketing | T | 3 |
| 2 | Export Management | T | 3 |
| 3 | Fundamentals of Tourism | T | 3 |
| 4 | Environmental Social Governance | T | 3 |
| 5 | Fund Management | T | 3 |
| 6 | Communication for Managers | T | 3 |
| 7 | Business environment | T | 3 |
| Electives for Semester 4 | |||
| Sl. No. | Course Title | Theory / Practical | Credits |
| 1 | Services Marketing | T | 3 |
| 2 | Sales and Distribution Management | T | 3 |
| 3 | Advertising and Sales Promotion | T | 3 |
| 4 | Warehousing and Inventory Management | T | 3 |
| 5 | Corporate Finance | T | 3 |
| 6 | Project Finance | T | 3 |
| Electives for Semester 5 | |||
| Sl. No. | Course Title | Theory / Practical | Credits |
| 1 | International Human Resource Management | T | 3 |
| 2 | Principles and Practices of Tourism | T | 3 |
| 3 | Strategic Human Resource Management | T | 3 |
| 4 | Industrial relations and labour legislations | T | 3 |
| 5 | Insurance and Risk Management | T | 3 |
| 6 | Customer Relationship Management | T | 3 |
| 7 | Corporate Governance | T | 3 |
| Electives for Semester 6 | |||
| Sl. No. | Course Title | Theory / Practical | Credits |
| 1 | Legal Aspects of Business | T | 3 |
| 2 | Modern Marketing | T | 3 |
| 3 | Knowledge Management | T | 3 |
| 4 | Computer Applications in Business | T | 3 |
| 5 | Digital Media Laws | T | 3 |
| 6 | Applied Organizational Behaviour | T | 3 |
| 7 | Fundamentals of Logistics | T | 3 |
| 8 | Corporate & Retail Marketing | T | 3 |
| Sl. No. | Course Title | Theory / Practical | Credits |
| 1 | Green Marketing | T | 3 |
| 2 | Digital Banking | T | 3 |
| 3 | Project Management | T | 3 |
| 4 | Microeconomics | T | 3 |
| 5 | Industrial Relations and Labour Welfare | T | 3 |
| 6 | Advertising | T | 3 |
| 7 | Industrial Psychology | T | 3 |
| 8 | Personal Financial Planning | T | 3 |
| 9 | Introduction to Accounting | T | 3 |
| 10 | Team Building and Leadership | T | 3 |
| 11 | Introduction to Tax Planning | T | 3 |
| 12 | Working Capital Management | T | 3 |
| 13 | Social Media Marketing | T | 3 |
| 14 | B2B Marketing | T | 3 |
| 15 | Entrepreneurial Finance | T | 3 |
| 16 | Introduction to Modern Banking | T | 3 |
| 17 | Negotiation and Counselling | T | 3 |
| 18 | Non-Profit Organization | T | 3 |
| 19 | Principles of Public Relations | T | 3 |
| 20 | Teamwork and Collaboration | T | 3 |
| 21 | Understanding Travel and Tourism | T | 3 |
| 22 | Basic Legal Awareness on Protection of Women and Rights | T | 3 |
| 23 | Introduction to Event Management | T | 3 |
| 24 | Macroeconomics | T | 3 |
| 25 | Basics of Management | T | 3 |
| 26 | Business Ethics | T | 3 |
| 27 | The Story of Indian Business | T | 3 |
| 28 | Social issues in Contemporary India | T | 3 |
| 29 | Human Resource Development | T | 3 |
The top reasons to choose Amrita for your career
Admissions
+91 830 4004400, +91 484 280 2000
admission@kh.amrita.edu
For all Application (AOAP) related queries, please contact:
ugadmissions@amrita.edu