In today’s data-driven world, businesses demand professionals who can blend marketing creativity with AI-powered analytics. This program is designed to create industry-ready digital leaders equipped with cutting-edge skills.
Amrita Vishwa Vidyapeetham has not appointed any agent or third-party representative within India for admissions to any programme. Students residing in India are advised not to make payments or seat reservation advances to any individual or organization claiming to offer admission assistance for Amrita campuses.
For international admissions, the University may work with authorized overseas representatives in select countries. International applicants are advised to verify the credentials of such representatives through official Amrita communication channels before proceeding with applications or payments.
– Issued in Public Interest by Directorate of Admissions and Academic Outreach
Graduates can pursue roles such as:
| Course Code | Course Title | L T P | Cr |
| Language I | 2 0 0 | 2 | |
| 24ENG101 | English I | 2 0 0 | 2 |
| 26BUS101 | Principles of Management | 3 0 0 | 3 |
| 26BUS102 | Financial Accounting | 3 1 0 | 4 |
| 26ECO101 | Economics for Decision Making | 3 0 0 | 3 |
| 26MAT105 | Mathematics for Business | 2 1 0 | 3 |
| 26CSA186 | Business Skills using PC Lab | 0 0 3 | 2 |
| 22ADM101 | Foundations of Indian Heritage -IKS | 2 0 1 | 2 |
| 22AVP103 | Mastery Over Mind | 1 0 2 | 2 |
| Total Credits (A) | 23 |
| Course Code | Course Title | L T P | Cr |
| Language II | 2 0 0 | 2 | |
| 24ENG111 | English II | 1 0 2 | 2 |
| 26BUS111 | Marketing Management | 3 1 0 | 4 |
| 26BUS112 | Business Environment | 3 1 0 | 4 |
| 26BUS113 | Management Information System | 2 1 0 | 3 |
| 26MAT115 | Business Statistics and OperationsResearch | 3 1 0 | 4 |
| 26CSA187 | Data Analysis using Excel Lab | 0 0 3 | 2 |
| 22ADM111 | Glimpses of Glorious India | 2 0 1 | 2 |
| 24CUL100 | I AM TECH | ||
| Open Elective I | 3 0 0/0 1 2 | 3 | |
| Total Credits (B) | 26 | ||
| Total Credits | 49 |
| Course Code | Course Title | L T P | Cr |
| 26BUS201 | Fundamentals of Costing | 3 1 0 | 4 |
| 26LAW200 | Mercantile Laws | 2 1 0 | 3 |
| 26BUS202 | Production and Operations Management | 3 1 0 | 4 |
| 26BUS203 | Human Resource Management | 3 1 0 | 4 |
| Elective 1 | 2 1 0 | 3 | |
| 23LSK201 | Life Skills I | 1 0 2 | 2 |
| Amrita Value Programme I | 1 0 0 | 1 | |
| Open Elective II/ MOOC | 3 0 0/0 1 2 | 3 | |
| Total Credits (C) | 24 |
| Course Code | Course Title | L T P | Cr |
| 26BUS211 | Organizational Behaviour | 2 1 0 | 3 |
| 24ENV200 | Environmental Science and Sustainability | 3 1 0 | 4 |
| 26LAW201 | Income Tax Law and Practice | 3 1 0 | 4 |
| 26CSA285 | Accounting Packages – Tally Lab | 1 0 2 | 2 |
| Elective 2 | 3 | ||
| 23LSK211 | Life Skills II | 1 0 2 | 2 |
| Amrita Value Programme II | 1 0 0 | 1 | |
| Open Elective III | 3 0 0/ 0 1 2 | 3 | |
| Total Credits (D) | 22 | ||
| Total Credits | 95 |
| Course Code | Course Title | L T P | Cr |
| 26BUS301 | Management Accounting | 3 1 0 | 4 |
| 26BUS302 | International Business | 3 1 0 | 4 |
| 26BUS303 | Introduction to Research Projects | 3 0 0 | 3 |
| Elective – 3 | 3 | ||
| Elective – 4 | 3 | ||
| 26BUS398 | Summer Internship | 4 | |
| 23LSK301 | Life Skills III | 1 0 2 | 2 |
| 26BUS390* | Open Elective – IV / Live-in Lab* | 3 0 0/ 0 1 2 | 3 |
| Total Credits (E) | 26 |
| Course Code | Course Title | L T P | Cr |
| 26BUS311 | Financial Management | 3 1 0 | 4 |
| 26BUS312 | Entrepreneurship Development | 3 1 0 | 4 |
| 26BUS313 | Strategic Management | 3 1 0 | 4 |
| Elective 5 | 3 | ||
| Elective 6 | 3 | ||
| Elective 7 | 3 | ||
| Total credits (F) | 21 |
Bachelor Of Business Administration (After 3 Years: 142 Credits) Award Of Bba (After 3 Years: 142 Credits) Grand Total Of A+b+c+d+e+f = 142 Credits
| Course Code | Course Title | L T P | Cr |
| 26BUS401 | Leadership Management | 3 1 0 | 4 |
| 26BUS402 | Business Ethics and Corporate Governance | 3 1 0 | 4 |
| 26BUS403 | International Marketing | 3 0 0 | 3 |
| 26BUS404 | Total Quality Management | 3 1 0 | 4 |
| 26BUS405 | ERP and E-Commerce | 3 0 0 | 3 |
| 26BUS406 | Service Marketing | 3 1 0 | 4 |
| Total Credits (G) | 22 |
| Course Code | Course Title | L T P | Cr |
| 26BUS481 | Quantitative Research Tools Lab | 2 0 4 | 4 |
| 26BUS490 | Research Methodology – I | 3 1 0 | 4 |
| 26BUS403 | International Marketing | 3 0 0 | 3 |
| 26BUS404 | Total Quality Management | 3 1 0 | 4 |
| Total Credits (G) | 15 |
| Course Code | Course Title | DSC/DSE/OE/AECC /SEC/VAC | Theory/ Practical | Cr |
| 26BUS498 | Project | DSC | P | 8 |
| 26BUS497 | International Conference Presentation and Research Publication. | DSC | P | 10 |
| Total Credits (H) | 18 |
| Course Code | Course Title | L T P | Cr |
| 26BUS491 | Research Methodology – II | 3 0 0 | 3 |
| 26BUS497 | International Conference Presentation and Research Publication | 10 | |
| 26BUS499 | Research Dissertation | 12 | |
| Total Credits (H) | 25 |
Award Of Bachelor Of Business Administration (Honours) (After 4 Years: 182 Credits) Grand Total Of A+b+c+d+e+f+g+h = 182 Credits
| 24MAL101 | Malayalam I | 2 0 0 | 2 |
| 24HIN101 | Hindi I | 2 0 0 | 2 |
| 24KAN101 | Kannada I | 2 0 0 | 2 |
| 24SAN101 | Sankrit I | 2 0 0 | 2 |
| 24TAM101 | Tamil I | 2 0 0 | 2 |
| 24ENG100 | Additional English – I | 2 0 0 | 2 |
| Paper II | |||
| 24MAL111 | Malayalam II | 2 0 0 | 2 |
| 24HIN111 | Hindi II | 2 0 0 | 2 |
| 24KAN111 | Kannada II | 2 0 0 | 2 |
| 24SAN111 | Sanskrit II | 2 0 0 | 2 |
| 24TAM111 | Tamil II | 2 0 0 | 2 |
| 24ENG110 | Additional English – II | 2 0 0 | 2 |
| CODE | DIVISION DETAILS | NUMBER | CREDITS |
| DSC | Discipline Specific Course | 19 | 69 |
| DSE | Discipline Specific Elective | 9 | 29 |
| OE | Open Elective | 4 | 12 |
| AEC | Ability Enhancement Compulsory Courses | 5 | 10 |
| SEC | Skill Enhancement Courses | 5 | 10 |
| VAC | Value Addition Courses | 7 | 12 |
| Total | 142 |
| CODE | DIVISION DETAILS | NUMBER | CREDITS |
| DSC | Discipline Specific Course | 26 | 106 |
| DSE | Discipline Specific Elective | 10 | 32 |
| OE | Open Elective | 4 | 12 |
| AEC | Ability Enhancement Compulsory Courses | 5 | 10 |
| SEC | Skill Enhancement Courses | 5 | 10 |
| VAC | Value Addition Courses | 7 | 12 |
| Total | 182 |
| CODE | DIVISION DETAILS | NUMBER | CREDITS |
| DSC | Discipline Specific Course | 26 | 109 |
| DSE | Discipline Specific Elective | 10 | 29 |
| OE | Open Elective | 4 | 12 |
| AEC | Ability Enhancement Compulsory Courses | 5 | 10 |
| SEC | Skill Enhancement Courses | 5 | 10 |
| VAC | Value Addition Courses | 7 | 12 |
| Total | 182 |
| Course Code | Course Title | L T P | Cr |
| 26BUS231 | Introduction to Digital Marketing | 3 0 0 | 3 |
| 26BUS232 | Digital Media Laws | 3 0 0 | 3 |
| Course Code | Course Title | L T P | Cr |
| 26BUS241 | Introduction to Artificial Intelligence | 3 0 0 | 3 |
| 26BUS242 | Social Media Marketing | 3 0 0 | 3 |
| Course Code | Course Title | L T P | Cr |
| 26BUS331 | Advertising and Sales Promotion | 3 0 0 | 3 |
| 26BUS332 | Digital Services Marketing | 3 0 0 | 3 |
| 26BUS333 | Consumer Behaviour and Market Research | 3 0 0 | 3 |
| 26BUS334 | Web Technologies and E-Commerce | 3 0 0 | 3 |
| Course Code | Course Title | L T P | Cr |
| 26BUS341 | AI for Marketing and Customer Insights | 3 0 0 | 3 |
| 26BUS342 | AI Ethics and Responsible Innovation | 3 0 0 | 3 |
| 26BUS343 | Data Visualisation and Dashboards – Power BI | 3 0 0 | 3 |
| 26BUS344 | AI in People Analytics and Talent Management | 3 0 0 | 3 |
| 26BUS345 | Data- Driven Banking Insurance and Finance | 3 0 0 | 3 |
| 26BUS346 | Enterprise Systems for Digital Business | 3 0 0 | 3 |
| Course Code | Title | L-T-P | Credits |
| 22ADM201 | Strategic Lessons from Mahabharata | 1-0-0 | 1 |
| 22ADM211 | Leadership from Ramayana | 1-0-0 | 1 |
| 22AVP210 | Kerala Mural Art and Painting | 1-0-0 | 1 |
| 22AVP201 | Amma’s Life and Message to the modern world | 1-0-0 | 1 |
| 22AVP204 | Lessons from the Upanishads | 1-0-0 | 1 |
| 22AVP205 | Message of the Bhagavad Gita | 1-0-0 | 1 |
| 22AVP206 | Life and Message of Swami Vivekananda | 1-0-0 | 1 |
| 22AVP207 | Life and Teachings of Spiritual Masters of India | 1-0-0 | 1 |
| 22AVP208 | Insights into Indian Arts and Literature | 1-0-0 | 1 |
| 22AVP213 | Traditional Fine Arts of India | 1-0-0 | 1 |
| 22AVP214 | Principles of Worship in India | 1-0-0 | 1 |
| 22AVP215 | Temple Mural Arts in Kerala | 1-0-0 | 1 |
| 22AVP218 | Insights into Indian Classical Music | 1-0-0 | 1 |
| 22AVP219 | Insights into Traditional Indian Painting | 1-0-0 | 1 |
| 22AVP220 | Insights into Indian Classical Dance | 1-0-0 | 1 |
| 22AVP221 | Indian Martial Arts and Self Defence | 1-0-0 | 1 |
| 22AVP209 | Yoga and Meditation | 1-0-0 | 1 |
The top reasons to choose Amrita for your career
