In today’s data-driven world, businesses demand professionals who can blend marketing creativity with AI-powered analytics. This program is designed to create industry-ready digital leaders equipped with cutting-edge skills.
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Graduates can pursue roles such as:
| Course Code | Course Title | L T P | Cr |
| Language I | 2 0 0 | 2 | |
| 24ENG101 | English I | 2 0 0 | 2 |
| 26BUS101 | Principles of Management | 3 0 0 | 3 |
| 26BUS102 | Financial Accounting | 3 1 0 | 4 |
| 26ECO101 | Economics for Decision Making | 3 0 0 | 3 |
| 26MAT105 | Mathematics for Business | 2 1 0 | 3 |
| 26CSA186 | Business Skills using PC Lab | 0 0 3 | 2 |
| 22ADM101 | Foundations of Indian Heritage -IKS | 2 0 1 | 2 |
| 22AVP103 | Mastery Over Mind | 1 0 2 | 2 |
| Total Credits (A) | 23 |
| Course Code | Course Title | L T P | Cr |
| Language II | 2 0 0 | 2 | |
| 24ENG111 | English II | 1 0 2 | 2 |
| 26BUS111 | Marketing Management | 3 1 0 | 4 |
| 26BUS112 | Business Environment | 3 1 0 | 4 |
| 26BUS113 | Management Information System | 2 1 0 | 3 |
| 26MAT115 | Business Statistics and OperationsResearch | 3 1 0 | 4 |
| 26CSA187 | Data Analysis using Excel Lab | 0 0 3 | 2 |
| 22ADM111 | Glimpses of Glorious India – IKS | 2 0 1 | 2 |
| 24CUL100 | I AM TECH | ||
| Open Elective I | 3 0 0/0 1 2 | 3 | |
| Total Credits (B) | 26 | ||
| Total Credits | 49 |
| Course Code | Course Title | L T P | Cr |
| 26BUS201 | Fundamentals of Costing | 3 1 0 | 4 |
| 26LAW200 | Mercantile Laws | 2 1 0 | 3 |
| 26BUS202 | Production and Operations Management | 3 1 0 | 4 |
| 26BUS203 | Human Resource Management | 3 1 0 | 4 |
| Elective 1 | 2 1 0 | 3 | |
| 23LSK201 | Life Skills I | 1 0 2 | 2 |
| Amrita Value Programme I | 1 0 0 | 1 | |
| Open Elective II/ MOOC | 3 0 0/0 1 2 | 3 | |
| Total Credits (C) | 24 |
| Course Code | Course Title | L T P | Cr |
| 26BUS211 | Organizational Behaviour | 2 1 0 | 3 |
| 24ENV200 | Environmental Science and Sustainability | 3 1 0 | 4 |
| 26LAW201 | Income Tax Law and Practice | 3 1 0 | 4 |
| 26CSA285 | Accounting Packages – Tally Lab | 1 0 2 | 2 |
| Elective 2 | 3 | ||
| 23LSK211 | Life Skills II | 1 0 2 | 2 |
| Amrita Value Programme II | 1 0 0 | 1 | |
| Open Elective III | 3 0 0/ 0 1 2 | 3 | |
| Total Credits (D) | 22 | ||
| Total Credits | 95 |
| Course Code | Course Title | L T P | Cr |
| 26BUS301 | Management Accounting | 3 1 0 | 4 |
| 26BUS302 | International Business | 3 1 0 | 4 |
| 26BUS303 | Introduction to Research Projects | 3 0 0 | 3 |
| Elective – 3 | 3 | ||
| Elective – 4 | 3 | ||
| 26BUS398 | Summer Internship | 4 | |
| 23LSK301 | Life Skills III | 1 0 2 | 2 |
| 26BUS390* | Open Elective – IV / Live-in Lab* | 3 0 0/ 0 1 2 | 3 |
| Total Credits (E) | 26 |
| Course Code | Course Title | L T P | Cr |
| 26BUS311 | Financial Management | 3 1 0 | 4 |
| 26BUS312 | Entrepreneurship Development | 3 1 0 | 4 |
| 26BUS313 | Strategic Management | 3 1 0 | 4 |
| Elective 5 | 3 | ||
| Elective 6 | 3 | ||
| Elective 7 | 3 | ||
| Total credits (F) | 21 |
Bachelor Of Business Administration (After 3 Years: 142 Credits) Award Of Bba (After 3 Years: 142 Credits) Grand Total Of A+b+c+d+e+f = 142 Credits
| Course Code | Course Title | L T P | Cr |
| 26BUS401 | Leadership Management | 3 1 0 | 4 |
| 26BUS402 | Business Ethics and Corporate Governance | 3 1 0 | 4 |
| 26BUS403 | International Marketing | 3 0 0 | 3 |
| 26BUS404 | Total Quality Management | 3 1 0 | 4 |
| 26BUS405 | ERP and E-Commerce | 3 0 0 | 3 |
| 26BUS406 | Service Marketing | 3 1 0 | 4 |
| Total Credits (G) | 22 |
| Course Code | Course Title | L T P | Cr |
| 26BUS481 | Quantitative Research Tools Lab | 2 0 4 | 4 |
| 26BUS490 | Research Methodology – I | 3 1 0 | 4 |
| 26BUS403 | International Marketing | 3 0 0 | 3 |
| 26BUS404 | Total Quality Management | 3 1 0 | 4 |
| Total Credits (G) | 15 |
| Course Code | Course Title | DSC/DSE/OE/AECC /SEC/VAC | Theory/ Practical | Cr |
| 26BUS498 | Project | DSC | P | 8 |
| 26BUS497 | International Conference
Presentation and Research Publication. |
DSC | P | 10 |
| Total Credits (H) | 18 |
| Course Code | Course Title | L T P | Cr |
| 26BUS491 | Research Methodology – II | 3 0 0 | 3 |
| 26BUS497 | International Conference Presentation and Research Publication | 10 | |
| 26BUS499 | Research Dissertation | 12 | |
| Total Credits (H) | 25 |
Award Of Bachelor Of Business Administration (Honours) (After 4 Years: 182 Credits) Grand Total Of A+b+c+d+e+f+g+h = 182 Credits
| 24MAL101 | Malayalam I | 2 0 0 | 2 |
| 24HIN101 | Hindi I | 2 0 0 | 2 |
| 24KAN101 | Kannada I | 2 0 0 | 2 |
| 24SAN101 | Sankrit I | 2 0 0 | 2 |
| 24TAM101 | Tamil I | 2 0 0 | 2 |
| 24ENG100 | Additional English – I | 2 0 0 | 2 |
| Paper II | |||
| 24MAL111 | Malayalam II | 2 0 0 | 2 |
| 24HIN111 | Hindi II | 2 0 0 | 2 |
| 24KAN111 | Kannada II | 2 0 0 | 2 |
| 24SAN111 | Sanskrit II | 2 0 0 | 2 |
| 24TAM111 | Tamil II | 2 0 0 | 2 |
| 24ENG110 | Additional English – II | 2 0 0 | 2 |
| CODE | DIVISION DETAILS | NUMBER | CREDITS |
| DSC | Discipline Specific Course | 19 | 69 |
| DSE | Discipline Specific Elective | 9 | 29 |
| OE | Open Elective | 4 | 12 |
| AEC | Ability Enhancement Compulsory Courses | 5 | 10 |
| SEC | Skill Enhancement Courses | 5 | 10 |
| VAC | Value Addition Courses | 7 | 12 |
| Total | 142 |
| CODE | DIVISION DETAILS | NUMBER | CREDITS |
| DSC | Discipline Specific Course | 26 | 106 |
| DSE | Discipline Specific Elective | 10 | 32 |
| OE | Open Elective | 4 | 12 |
| AEC | Ability Enhancement Compulsory Courses | 5 | 10 |
| SEC | Skill Enhancement Courses | 5 | 10 |
| VAC | Value Addition Courses | 7 | 12 |
| Total | 182 |
| CODE | DIVISION DETAILS | NUMBER | CREDITS |
| DSC | Discipline Specific Course | 26 | 109 |
| DSE | Discipline Specific Elective | 10 | 29 |
| OE | Open Elective | 4 | 12 |
| AEC | Ability Enhancement Compulsory Courses | 5 | 10 |
| SEC | Skill Enhancement Courses | 5 | 10 |
| VAC | Value Addition Courses | 7 | 12 |
| Total | 182 |
| Course Code | Course Title | L T P | Cr |
| 26BUS231 | Introduction to Digital Marketing | 3 0 0 | 3 |
| 26BUS232 | Digital Media Laws | 3 0 0 | 3 |
| Course Code | Course Title | L T P | Cr |
| 26BUS241 | Introduction to Artificial Intelligence | 3 0 0 | 3 |
| 26BUS242 | Social Media Marketing | 3 0 0 | 3 |
| Course Code | Course Title | L T P | Cr |
| 26BUS331 | Advertising and Sales Promotion | 3 0 0 | 3 |
| 26BUS332 | Digital Services Marketing | 3 0 0 | 3 |
| 26BUS333 | Consumer Behaviour and Market Research | 3 0 0 | 3 |
| 26BUS334 | Web Technologies and E-Commerce | 3 0 0 | 3 |
| Course Code | Course Title | L T P | Cr |
| 26BUS341 | AI for Marketing and Customer Insights | 3 0 0 | 3 |
| 26BUS342 | AI Ethics and Responsible Innovation | 3 0 0 | 3 |
| 26BUS343 | Data Visualisation and Dashboards – Power BI | 3 0 0 | 3 |
| 26BUS344 | AI in People Analytics and Talent Management | 3 0 0 | 3 |
| 26BUS345 | Data- Driven Banking Insurance and Finance | 3 0 0 | 3 |
| 26BUS346 | Enterprise Systems for Digital Business | 3 0 0 | 3 |
| Course Code | Title | L-T-P | Credits |
| 22ADM201 | Strategic Lessons from Mahabharata | 1-0-0 | 1 |
| 22ADM211 | Leadership from Ramayana | 1-0-0 | 1 |
| 22AVP210 | Kerala Mural Art and Painting | 1-0-0 | 1 |
| 22AVP201 | Amma’s Life and Message to the modern world | 1-0-0 | 1 |
| 22AVP204 | Lessons from the Upanishads | 1-0-0 | 1 |
| 22AVP205 | Message of the Bhagavad Gita | 1-0-0 | 1 |
| 22AVP206 | Life and Message of Swami Vivekananda | 1-0-0 | 1 |
| 22AVP207 | Life and Teachings of Spiritual Masters of India | 1-0-0 | 1 |
| 22AVP208 | Insights into Indian Arts and Literature | 1-0-0 | 1 |
| 22AVP213 | Traditional Fine Arts of India | 1-0-0 | 1 |
| 22AVP214 | Principles of Worship in India | 1-0-0 | 1 |
| 22AVP215 | Temple Mural Arts in Kerala | 1-0-0 | 1 |
| 22AVP218 | Insights into Indian Classical Music | 1-0-0 | 1 |
| 22AVP219 | Insights into Traditional Indian Painting | 1-0-0 | 1 |
| 22AVP220 | Insights into Indian Classical Dance | 1-0-0 | 1 |
| 22AVP221 | Indian Martial Arts and Self Defence | 1-0-0 | 1 |
| 22AVP209 | Yoga and Meditation | 1-0-0 | 1 |
| 24OEL231 | Introduction to Accounting | 2 1 0 | 3 |
| 24OEL232 | Business Studies | 2 1 0 | 3 |
| 24OEL233 | Personal Financial Management | 2 1 0 | 3 |
| 24OEL234 | Working Capital Management | 2 1 0 | 3 |
| 24OEL235 | Non-Profit Organization | 3 0 0 | 3 |
| 24OEL236 | Digital Banking | 3 0 0 | 3 |
| 24OEL237 | Basics of Company accounts | 3 0 0 | 3 |
| 24OEL238 | Money market and Capital market | 3 0 0 | 3 |
| 24OEL239 | Macroeconomics | 3 0 0 | 3 |
| 24OEL240 | Microeconomics | 3 0 0 | 3 |
| 24OEL241 | Retail Banking | 3 0 0 | 3 |
| 24OEL242 | Business management | 3 0 0 | 3 |
| 24OEL243 | Introduction to travel and tourism | 3 0 0 | 3 |
| 24OEL244 | Basics of Insurance Management | 3 0 0 | 3 |
| 24OEL245 | Introduction to costing | 2 1 0 | 3 |
| 24OEL246 | Advertising | 3 0 0 | 3 |
| 24OEL247 | Green Marketing | 3 0 0 | 3 |
| 24OEL248 | Modern Banking | 3 0 0 | 3 |
| 24OEL249 | Project Management | 3 0 0 | 3 |
| 24OEL250 | Indian Financial System | 3 0 0 | 3 |
| 24OEL251 | B2B Marketing | 3 0 0 | 3 |
| 24OEL252 | Business Ethics | 3 0 0 | 3 |
| 24OEL253 | Sales and Distribution Management | 3 0 0 | 3 |
| 24OEL254 | Basics of Human ResourceManagement | 3 0 0 | 3 |
| 24OEL255 | Basics of Management | 3 0 0 | 3 |
| 24OEL256 | Introduction to EntrepreneurshipDevelopment | 3 0 0 | 3 |
| 24OEL257 | Understanding Travel and Tourism | 3 0 0 | 3 |
| 24OEL258 | Supply Chain Management | 3 0 0 | 3 |
| 24OEL259 | Introduction to Marketing | 3 0 0 | 3 |
| 24OEL260 | Film Appreciation | 0 1 2 | 3 |
| 24OEL261 | Introduction to Media Studies | 3 0 0 | 3 |
| 24OEL262 | Introduction to Psychology | 3 0 0 | 3 |
| 24OEL263 | Introduction to Gender Studies | 3 0 0 | 3 |
| 24OEL264 | Constitution and Media Ethics | 3 0 0 | 3 |
| 24OEL265 | Introduction to Calligraphy | 3 0 0 | 3 |
| 24OEL266 | Introduction to Branding | 3 0 0 | 3 |
| 24OEL267 | Introduction to Indian Sculptures | 3 0 0 | 3 |
| 24OEL268 | Introduction to figure drawing | 0 1 2 | 3 |
| 24OEL269 | Introduction to product sketching | 0 1 2 | 3 |
| 24OEL270 | Basics of Water Colour painting. | 0 1 2 | 3 |
| 24OEL271 | Basics of Landscape painting in water Colour | 0 1 2 | 3 |
| 24OEL272 | Basics of Oil painting | 0 1 2 | 3 |
| 24OEL273 | Anchoring and Programme Casting | 0 1 2 | 3 |
| 24OEL274 | Basics of Photography | 0 1 2 | 3 |
| 24OEL275 | Basics of Videography | 0 1 2 | 3 |
| 24OEL276 | Introduction to Fashion Photography | 0 1 2 | 3 |
| 24OEL277 | Introduction to Advertising | 3 0 0 | 3 |
| 24OEL278 | Film Theory | 3 0 0 | 3 |
| 24OEL279 | Event Management | 3 0 0 | 3 |
| 24OEL280 | Documenting Social Issues | 0 1 2 | 3 |
| 24OEL281 | Communication Strategies for Event Management | 2 1 0 | 3 |
| 24OEL282 | Effective Leadership through Non-Violence in Communication | 3 0 0 | 3 |
| 24OEL283 | Basics of Psychology and Personality Development | 3 0 0 | 3 |
| 24OEL284 | Introduction to Sci-Fi Studies | 3 0 0 | 3 |
| 24OEL285 | Campus Novels | 3 0 0 | 3 |
| 24OEL286 | Technical Communication | 3 0 0 | 3 |
| 24OEL287 | English for Academic Writing | 3 0 0 | 3 |
| 24OEL288 | English for Informal Communication | 2 0 1 | 3 |
| 24OEL289 | Orientation in Creative Writing | 2 0 1 | 3 |
| 24OEL290 | English for Competitive Exams and Interviews | 3 0 0 | 3 |
| 24OEL291 | Introduction to Comic Studies | 3 0 0 | 3 |
| 24OEL292 | Introduction to Food Studies | 3 0 0 | 3 |
| 24OEL293 | Film and Literature | 3 0 0 | 3 |
| 24OEL294 | Computer Aided Language Learning | 3 0 0 | 3 |
| 24OEL295 | Theatre and Communication | 3 0 0 | 3 |
| 24OEL296 | Women’s Writing in India | 3 0 0 | 3 |
The top reasons to choose Amrita for your career
