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Course Detail

Course Name English I
Course Code 24ENG101
Program BBA (Honours) – Digital Marketing and Artificial Intelligence (Girls Only)
Semester 1
Credits 2
Campus Kochi

Syllabus

Unit 1

Unit I 

Mechanics of writing – Parts of speech – use of prepositions, adjectives, adverbs and determiners – word order – collocation – concord (Subject-Verb, Pronoun-Antecedent) – kinds and patterns of sentences

Unit 2

Unit II

Tenses – Modal auxiliaries – Reported speech – Active and Passive Voice – Phrasal Verbs – Linkers/ Discourse Markers – Question Tags

Unit 3

Unit III

Pre-writing techniques – Paragraph writing – Cohesion – Development – types: definition, comparison, classification, contrast, cause and effect – Essay writing: Descriptive and Narrative – Introduction to the use of Gen AI in writing (AI tools, Do’s and Don’ts while using AI, how to write prompts, etc.)

Unit 4

Unit IV

Listening comprehension (3 pieces – Do Schools kill creativity? By Sir Ken Robinson, Steve Jobs’ 2005 Stanford Commencement Address, India Questions Dr Abdul Kalam- Aired August 2007) – Reading Comprehension – Skimming and Scanning- Inference and Deduction – Reading different kinds of material – SpeakingNarration of incidents / stories/ anecdotes.

Unit 5

Unit V

Shashi Tharoor – “‘Kindly Adjust’ to Our English

  • G. Gardiner – “A FellowTraveller”
  • Ruskin Bond – “The Eyes Have It”
  • Mrinal Pande – “Girls”
  • H. Auden – “Unknown Citizen”
  • W H Davies – “Leisure”
Text Books / References

Objectives and Outcomes

To help students obtain an ability to communicate fluently in English; to enable and enhance the students’ skills in listening, speaking, reading, and writing; to impart an aesthetic sense and enhance creativity

Cos Course Outcomes
CO 1 Demonstrate competence in the mechanics of writing
CO 2 Summarise audio and written texts to convey messages effectively
CO 3 Apply mechanics of writing and AI tools to draft academic and professional documents
CO4 Organise ideas and thoughts for clear written and oral communication
CO 5 Critically evaluate literary texts

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