Course

Unit 1

Foundations of Enterprise Systems- Concept and scope of enterprise systems – Evolution: legacy systems → ERP → digital platforms – Strategic importance in digital transformation – Advantages, limitations, and challenges of enterprise systems – Enterprise system architecture: layers and integration.

Unit 2

ERP architecture and modules: Finance, HR, Manufacturing, Sales, Procurement – ERP vendors: SAP, Oracle, Microsoft Dynamics, Odoo – ERP implementation lifecycle: planning, configuration, testing, go-live, support – Critical success factors in ERP projects – ERP customization vs standardization – ERP in SMEs vs large enterprises.

Unit 3

CRM: Concepts, strategies, and applications in sales, marketing, and service – CRM tools and their theoretical frameworks (Salesforce, Zoho CRM, HubSpot) – Role of CRM in customer experience and loyalty management – SCM: Fundamentals of supply chain and logistics – Digital SCM: procurement automation, warehouse management, real-time tracking (conceptual focus) – Integration of CRM and SCM with ERP systems

Unit 4

Business Intelligence & Analytics – Concepts of data warehousing and data mining – BI tools and theoretical frameworks (Power BI, Tableau) – Dashboards, reporting, and visualization techniques (conceptual study) – Big Data analytics and predictive modeling – Role of analytics in decision-making and digital transformation

Unit 5

E-business concepts and models: B2B, B2C, C2C, C2B, G2C – E-commerce systems and payment gateways – Net banking, fintech, and digital financial services – Security, privacy, and ethical issues in digital business – Implementation strategies and change management in enterprise system – Measuring ROI and performance of enterprise systems – Future trends: AI, IoT, blockchain, cloud computing in enterprise systems.

Course Objectives:

Provide conceptual and practical understanding of electronic commerce and its business applications, and develop analytical skills to evaluate e-commerce platforms and ERP solutions in organizations.

Course Outcomes:

CO1: To explain the foundations and evolution of enterprise systems. CO2: To analyse the architecture and functionality of ERP systems. CO3: To evaluate CRM and SCM strategies in digital business.

CO4: To understand the role of Business Intelligence and Analytics in decision-making. CO5: To examine e-business models, digital platforms, and emerging technologies.

Textbooks:

• Alexis Leon – Enterprise Resource Planning – Tata McGraw Hill
• Mary Sumner – Enterprise Resource Planning – Pearson Education

References:

• Jaiswal, P. & Mittal, S. – Enterprise Systems for Management – Pearson.
• Monk, Ellen & Wagner, Bret – Concepts in Enterprise Resource Planning – Cengage
• Garg, K. & Venkitakrishnan, N.K. – Enterprise Resource Planning: Concepts and Practice – PHI Learning.
• O’Brien, James & Marakas, George M. – Management Information Systems – McGraw Hill.
• Turban, Efraim, Volonino, Linda – Information Technology for Management: Transforming Organizations in the Digital Economy – Wiley