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Course Detail

Course Name English II
Course Code 24ENG111
Program BBA (Honours) – Digital Marketing and Artificial Intelligence (Girls Only)
Semester 2
Credits 2
Campus Kochi

Syllabus

Unit 1

Vocabulary Building: One-word substitutes; Antonyms and Synonyms; Words often Confused Error Analysis (Subject-Verb Agreement; Tense Sequence; Usage of Articles and Prepositions; Determiners; Redundancy); Modifiers (misplaced,dangling, etc.)

Unit 2

Circulars; Memos; Formal Letter writing; e-Mail Etiquette; Instruction, Suggestion & Recommendation; Essay writing: Analytical and Argumentative

Unit 3

Sounds of English: Stress, Intonation – Listening Comprehension (3 pieces Women in Technology Panel discussion, India Questions Abdul Kalam, UPSC Topper Mock interview Akshat Jain) – Current News Awareness

Unit 4

Reports: Incident Report, Event ReportSituational Dialogue; Group Discussion (Opinion)

Unit 5

Mini Project and Presentation

Text Books / References

References: 

  • Felixa Eskey. Tech Talk, University of Michigan. 2005 
  • Michael Swan. Practical English Usage, Oxford University Press. 2005 
  • Anderson, Paul. Technical Communication: A Reader Centered Approach, V Edition, Hercourt, 2003  . 
  • Martinet, Thomson, A Practical English Grammar, IV Ed. OUP, 1986.  
  • Raymond V. Lesikar and Marie E. Flatley. Basic Business Communication, Tata  McGraw Hill Pub. Co. New Delhi. 2005. Tenth Edition. 
  • Thampi, G. Balamohan. Meeting the World: Writings on Contemporary Issues. Pearson, 2013. 
  • Lynch, Tony. Study Listening. New Delhi: CUP, 2008. 
  • Kenneth, Anderson, Tony Lynch, Joan Mac Lean. Study Speaking. New Delhi: CUP, 2008. 
  • Marks, Jonathan. English Pronunciation in Use. New Delhi: CUP, 2007. 
  • Syamala, V. Effective English Communication for You (Functional Grammar, Oral and Written Communication): Emerald, 2002. 
  • Sample Question Papers from Competitive Examinations 
  • Women in Technology Panel discussion  https://youtu.be/T44XdGH5s-8?si=A1cDVEt777FH7vFR 
  • India Questions Abdul Kalam https://youtu.be/erg3CmVm6M4?si=WjP_SV1vy6FrsGHg 
  • UPSC Topper Mock interview, Akshat Jain https://youtu.be/lsJBGvyiAHI?si=L-u6kTadzJmghHLI 

Objectives and Outcomes

Objectives:  

To train students to convey and document information in a formal environment; to facilitate them to acquire the skill of self-projection in professional circles; to inculcate critical and analytical thinking. 

Cos 

Course Outcomes 

CO 1 

Illustrate comprehension of the fundamentals of writing 

CO 2 

Analyse audio text focussing on English phonetics, pronunciation and meaning comprehension 

CO 3 

Apply theoretical knowledge to write professional documents 

CO 4 

 Infer from current news to formulate ideas and opinions 

CO5 

Prepare appropriate content for mini project and make effective presentation 

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