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Course Detail

Course Name Business Skills Using PC Lab
Course Code 26CSA186
Program BBA (Honours) – Digital Marketing and Artificial Intelligence (Girls Only)
Semester 1
Credits 2
Campus Kochi

Syllabus

Unit 1

Resizing and editing image for business presentation.

Unit 2

Create advertisement, brochure, email newsletter, website, gif advertisements regarding various products offered by a particular company.

Unit 3

Create advertisement, brochure, email newsletter, website, gif advertisements regarding various courses offered by any college. Internet and HTML

Unit 4

Introduction to Internet Resources of Internet. Introduction to HTML Basic Structural Elements and Their Usage.

Unit 5

Create a basic HTML page. Various Google Business Tools, Ad words, Picasa, Gmail, Drive, Docs, Sheets, Slides, Forms, Calendar, Translate, Blogger. Communication Tools. Training on various communication software tools like Skype, Hangout, etc. Social Media Tools. Training on various social media tools like Face book, Twitter, Google Plus.

Text Books / References

References: 

  • Andrew Mckinnon – Photoshop: Absolute beginners guide to mastering photoshop and creating world class photos – Createspace Independent Publishing Platform 
  • Thomas A Powell – The Complete Reference: HTML &CSS – McGraw Hill 
  • Mike Wooldridge – Creating Web Pages Simplified – John Wiley 

Objectives and Outcomes

Course Objective: 

To enhance the student’s understanding of the usefulness of information technology tools for business operations and to familiarize them with the processes needed to develop, report, and analyze business data that involves the use of spreadsheets and spreadsheet add-ins to solve business problems. 

Course Outcomes: 

The student will be able: 

CO1: To understand the concepts of multimedia tools for business 

CO2: To Create advertisement, brochure, email newsletter, website, gif advertisements CO3: To Create a basic HTML page. 

CO4: To embed ads in HTML page 

CO5: To use various Google Business Tools Multimedia tools for business 

PO1 

PO2 

PO3 

PO4 

PO5 

PO6 

PO7 

PO8 

PO9 

PO10 

PO11 

PO12 

PO13 

PO14 

PO15 

CO1 

CO2 

CO3 

CO4 

CO5 

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