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Course Detail

Course Name AI Ethics and Responsible Innovation
Course Code 26BUS342
Program BBA (Honours) – Digital Marketing and Artificial Intelligence (Girls Only)
Credits 3
Campus Kochi

Syllabus

Unit 1

Introduction to Ethics and Artificial Intelligence – Meaning and importance of ethics in business. Introduction to AI ethics and responsible innovation. Difference between legal compliance and ethical responsibility. Why ethics matters in AI-driven decision-making. Role of managers and organizations in ethical AI use. Overview of ethical challenges in AI adoption.

Unit 2

Ethical Issues in AI Systems – Bias and discrimination in AI systems – causes and impact. Fairness and transparency in AI-based decisions – Key concepts and why it matters. Explain ability and accountability in Responsible AI use. Key Ethical issues in automated decision-making – Bias and Discrimination – How does companies address these issues. Real-world examples of ethical failures in AI.

Unit 3

Data Ethics, Privacy, and Consent – Role of data in AI and ethical concerns. Consumer and employee data privacy. Informed consent and data ownership – Interconnection and challenges. Ethical handling of sensitive and personal data – Key practices of handling sensitive data. Impact of data misuse on brand trust and reputation – Financial and operational consequence.

Unit 4

Responsible Innovation and AI Governance – Meaning of responsible innovation. Principles of responsible AI in organizations – how do organizations implement. Role of governance and internal controls in AI use. Best practices of AI Deployment. Balancing innovation, profitability, and responsibility. Key role of leadership in promoting ethical AI culture.

Unit 5

Social Impact and the Future of Responsible AI – Impact of AI on employment, skills, and workforce. AI and social inequality. Human–AI collaboration in the workplace. Responsible AI for sustainable business and society. Emerging global and Indian perspectives on responsible AI. Role of future managers in shaping ethical AI use.

Objectives and Outcomes

Course Objectives:

This course aims to introduce students to the ethical, social, and managerial issues arising from the adoption of Artificial Intelligence in business and society. The course focuses on responsible use of AI, ethical decision-making, and innovation practices that balance technological advancement with human values, trust, and sustainability. Students will learn to evaluate AI-related risks and make informed decisions as future business leaders.

Course Outcomes:

The student will be able:

CO1: Demonstrate awareness of ethical principles and managerial responsibilities in the adoption of Artificial Intelligence within business organizations.

CO2: Examine ethical risks such as bias, fairness, and accountability in AI systems and their implications for business decision-making.

CO3: Apply ethical considerations related to data privacy, consent, and ownership in the responsible use of AI-driven business data.

CO4: Evaluate organizational practices and leadership roles in promoting responsible innovation and effective AI governance.

CO5: Assess the social and managerial impact of Artificial Intelligence and the role of future leaders in ensuring sustainable and responsible AI use.

  PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12
CO1 3 3 2 1 3 1 – 3 – 3 1 2
CO2 3 3 2 3 2 – 2 – 2 3 3
CO3 3 2 3 3 3 3 – 3 – 2 1 3
CO4 3 3 3 2 3 3 – 2 – 2 2 2
CO5 3 3 3 1 2 3 – 2 – 1 1 2

Text Books / References

Text Books and References

  • Floridi, – Ethics of Artificial Intelligence, Oxford University Press
  • World Economic Forum – Responsible AI and Governance Frameworks

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